DMD 1002 - Quiz 1 Flashcards

(59 cards)

1
Q

Photography

A

Is the process of fixing an image in time through the action of light.

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2
Q

Point and Shoot (Consumer) Cameras

A

Determines the appropriate focus and exposure settings.
- Have a built-in flash and are largely menu-driven
- Very few controls located on the camera body itself

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3
Q

DSLR Cameras

A

In a DSLR camera, a mirror located behind the lens directs the
image to an optical viewfinder.
When the shutter is released, the mirror flips out of the way and
allows light onto the sensor → This is called EXPOSURE!

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4
Q

Consumer Cameras

A

● Easy to use, low entry point.
● Allows you to “point and shoot”
automatically settings exposure

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5
Q

Prosumer Cameras

A

Blend of professional consumer
Typically DSLRs with interchangeable lenses
● Falls between the two levels, often
defined by interchangeable lenses

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6
Q

Imaging Chain of Cameras

A

The lens determines the field of view, or what the camera “sees.”
The iris regulates the intensity of exposure.
The shutter regulates the time of exposure, and the image sensor captures light and converts it into a digital signal.
Image Sensor

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7
Q

Lens

A

The lens is mounted on the front of the camera and is designed to capture and manipulate light reflected from objects in the camera’s line of sight
Measured in “Focal Length” in millimeters
(e.g. 50mm, 24-70mm)
Prime Lenses – fixed focal length
Zoom Lenses – Variable focal length

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8
Q

Prime Lenses

A

Called prime or fixed focal-length lenses. With a fixed focal-length lens, the only way to affect angle of view is to physically change the distance between the camera and the subject.

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9
Q

Wide-angle lenses

A

Have a relatively short focal length
- Results in the wide angle of view.
- Often used for shooting landscape panoramas and vistas where the primary emphasis is on establishing a wide overview of the scene

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10
Q

Telephoto

A

Lenses have a long focal length
- Results in a very narrow angle of view.
- Longlenses can magnify distant objects, making them appear much closer than they really are

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11
Q

Professional Cameras

A

Better quality sensor
● Greater control over your image
● Specialised for photo or video

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12
Q

Mirrorless Cameras

A

Unlike DSLR cameras, do not contain a mirror inside to reflect light into the sensor

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13
Q

Focal Length

A

➔ Focal length is the distance
between the optical center of a
lens and the camera image sensor
(mm)
➔ The longer the focal length, the
physically longer the lens will be

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14
Q

The Exposure Triangle

A

The larger the aperture, the more light strikes the image sensor and the greater potential there will be for acquiring shallow depth of field. Increasing the ISO increases the light sensitivity of the image sensor

Exposure triangle is widely used by photographers to refer to the three primary components of a camera system that a photographer adjusts to control exposure:
● Shutter Speed
● Aperture
● ISO

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15
Q

Aperture

A

The size of the aperture is inversely related to the DOF of an image.
As the size of the aperture decreases, DOF increases, causing more of the scene to appear in focus.
As the aperture is enlarged, DOF decreases, creating greater contrast between foreground and background objects

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16
Q

Shutter speed

A

Shutter speed influences how motion is captured by the image sensor.
Use slower shutter speed when subject motion is minimal,
the light level is low, or you purposely want to create a motion blur effect

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17
Q

ISO

A

the ISO rating is now used to describe a sensor’s ability to respond to light. The ISO designation follows a logarithmic scale, which means that each jump to a higher ISO number results in a doubling of the film’s light sensitivity

As film speed increases, however, the sharpness and clarity of an image decreases, and your image will have a grainier, or “noisier,” appearance

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18
Q

White Balance / Color Temperature

A

Light sources are rated according to their color temperature on the Kelvin scale, so named for the British physicist William Thomson, 1st Baron Kelvin of Largs
Lower color temperature - cooler temperature
Higher color temperature - warmer temperature

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19
Q

Depth of Field

A

Depth of field (DOF) refers to the area of a scene in front of and behind the main subject that is in focus.

The term great depth of field is used to describe a photograph where the majority of the scene is sharply defined

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20
Q

Exposure

A

The reciprocity law, states that there is an inverse relationship between intensity and time and can be expressed mathematically as:
Exposure = Intensity × Time

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21
Q

Image Sensor

A

A small electronic chip used to register the intensity and color of light. It is the digital equivalent of “film,”

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22
Q

Visual Communication

A

Study that investigates the transmission of ideas and information through visual forms and symbols

  • looks at the cognitive and affective processes that affect the way we perceive (or sense) visual stimuli
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23
Q

Seeing

A

Objective reality of
sight

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24
Q

Perceiving

A

Transmission of
culture and meaning

25
Seeing / Perceiving
Seeing and Perceiving are two different things - Two people can see the same piece of art and derive completely different meanings
26
Content
The tangible essence of a work * Stories, ideas, information
27
Form
The manner in which the content is designed, packaged, and delivered for consumption. * The way you see those stories & ideas
28
Positive Space
A portion of the image where visual elements (lines, shapes, forms, etc.) reside.
29
Negative Space
The rest of the image where no content exists.
30
Dot
Fundamental unit of form in visual design * Print media: made up of dots * Digital imaging: pixels * We perceive the holistic image created by the merging of pixels to form a whole
31
Line
A visual connector between two points in space. * Lines can be real or implied. * Some lines are relaxing, others give a sense of direction, movement, or visual energy.
32
Shape
A two-dimensional element formed by the enclosure of dots and lines. * We perceive shapes as flat objects, without depth. * Shapes can be powerful visual forces – evoking emotions, memories, scents, etc. * Geometric or organic
33
Geometric Shapes
* 3 basic geometric shapes in design * Circles, triangles, & squares * Can be combined in many ways to create a infinite variety of shapes
34
Organic Shapes
* Resemble objects in the natural world * Imperfect, soft, flowing * Use of continuous curves or circular elements
35
Elements of Form
Adds the dimension of depth to an image * Is 3-Dimensional and connects us more fully to the way we see objects in the natural world. * DESIGN & ANIMATION – 3D modeling tools can create the illusion of form * PHOTOGRAPHY & FILM – achieved through lighting
36
Lighting
Lighting affects other elements of design. + Light intensity – a measure of overall brightness of a light source (the sun, a lamp, etc.) or the level of illumination on a subject being photographed.
37
Color Temperature (Design)
Refers to the general hue of a light source. Lights for film & photography are generally either tungsten or daylight color temperatures
38
Texture
Texture is the surface attribute of a visual object that evokes a sense of tactile interaction. - It can be implied in images. - Can affect us on a multisensory level of touch, smell, even taste.
39
Pattern
The reoccurrence of a visual element within the design space. - Pattern can occur naturally or it can be something that the photographer manipulates.
40
Elements of Color
+ Hue > What color? The color shade of an object as a single point on the color spectrum. + Saturation > How much color? The strength or purity of a color. + Luminance (brightness) > How bright is the color? The relative lightness or darkness of a color.
41
Colors have cultural significance
42
Unity
Alignment, Proximity, Similarity, and Repetition
43
Emphasis
Contrast, Color, Depth, and Proportion
44
Perceptual Forces
Balance, Continuation, Figure-Ground, and Psychological Closure
45
Interactive Tree
“decision points” as moments in the story when different choices may present themselves
46
Problem with Interactive Trees
Geometric Explosion: too many branches after only a few decision points ➔ Too many endings! More work for the designer… ➔ Is the quality of the story measured by the number of endings?
47
Foldback
The folding of the story back into a predetermined path ➔ Gives impression of range of choice while minimizing the number of final outcomes ➔ But can disappoint the user: they might feel “cheated” ➔ Foldback with a “payoff”: knowledge gained, tools acquired, story changed, or simply curiosity sated
48
4P's of Storytelling
PEOPLE * Relatable * Make stories about what you know * Make an emotional connection PURPOSE Your opportunity to say something! PLOT * * Poses a question the viewer wants answered * Creating a journey * The audience must be invested! Show, don’t tell. Five elements of place: * Think about why you are making this * particular story. PLACE * * People, Environment, Objects, Time, & * your story
49
Pre-visualization
The act of putting a story idea or concept into a written or illustrated form that can be shared with others. Can take the form of... * Treatment * Storyboard * Script (AV “Paper-edit” or Screenplay formats) * Pitch Deck, Look Book, or Mood Board * Animatic (animation) * Wireframe & Mockup (Web Design)
50
Production
* The creation of the project! * Filming, audio recording, collecting assets, modeling & texturing, etc.
51
3P's of Production
- Preproduction - Production - Post Production
52
Post Production
* Putting it all together! * Editing, animating, coding, etc.
53
Preproduction
Idea Generation & Brainstorming * Research * Writing * Pre-Visualization! * Budgeting, Scheduling, Project Planning
54
Multimedia
Can be thought of as a super- medium because it consolidates many types of media within a single convergent channel of expression and delivery.
55
Mass media
The main means of mass communication, such as broadcasting, publishing, and the internet, considered collectively
56
Characteristics of Mass Media
CONSOLIDATED Mass media is the product of large organizations that operate with great expense. HETEROGENEOUS & ANONYMOUS Mass media is directed toward a relatively large, heterogeneous, and anonymous audience. PUBLIC TRANSMISSION & TIMING Mass media is publicly transmitted and timed to reach the most audience members simultaneously.
57
New Media
Is used to describe the relatively recent emergence of digital technologies that have changed the way content is produced, distributed, and consumed Ex. ● EBOOKS ● ONLINE NEWSPAPERS ● ONLINE GAMES ● BLOGS ● MUSIC DOWNLOADING + STREAMS ● STREAMING MOVIES & TV SHOWS ● PODCASTS ● YOUTUBE ● SMART TV
58
Principles of New Media
1. NUMERICAL REPRESENTATION - New media can be defined numerically as a formal equation or mathematical function The computer reduces every act of human communication to a binary expression made up of zeros and ones. 2. STRUCTURAL MODULARITY - A product of the digital revolution, made possible by the shared binary language of computers Is the merging of previously discrete technologies into a unified whole 3. AUTOMATION A computer can be programmed to serve as an “agent of content production” This can save time when doing simple tasks Ex. Excel generates charts from spreadsheets, batch photo processing in Adobe Lightroom 4. VARIABILITY New media objects are not bound to a single fixed form, but can exist as a potentially infinite number of versions 5. CULTURAL TRANSCODING The bidirectional influence of computers and human culture interacting with each other
59
Social Media
A broad term used to describe the many web-based tools that enable computer-mediated interpersonal, group, and mass communication. ● BLOGGING ● CONTENT SHARING ● SOCIAL BOOKMARKING ● SOCIAL NETWORKING