Don't knows

Question 1

Demand generation

Answer 1

is the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services

Question 2

AIDA

Answer 2

attract Attention, maintain Interest, create Desire, get Action

Question 3

Lead generation

Answer 3

the initiation of consumer interest or inquiry into products or services of a business

Question 4

lead scoring

Answer 4

understanding which prospective buyers warrant being contacted by a sales professional

Question 5

ARR

Answer 5

annual recurring revenue

Question 6

Attribution

Answer 6

identifying a marketing campaign’s

impact on customer acquisition

Question 7

closed advertising ecosystems

Answer 7

social media sites vs creating an ad with google and them disseminating it everywhere.

Question 8

CPM

Answer 8

(the amount an advertiser pays a website per one thousand visitors who see its advertisements

Question 9

fill rate

Answer 9

Ad opportunities successfully filled / Total ad opportunities

Question 10

cross-selling

Answer 10

the practice of selling an additional product or service to an existing customer. think of amazon saying customers usually buy this as well when the purchase this item.

Question 11

bounce rate

Answer 11

a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.