Drive Social Pitch Deck Flashcards
memory for presentation (46 cards)
Why should you look at an agency’s awards and accolades before partnering?
They are huge credibility builders.
An agency without awards may not be suitable for businesses of higher caliber.
Where did Drive start its operations?
St. Louis in 2012.
Drive has since expanded to Nashville, Miami, Atlanta, Tampa, and Dallas.
What is a crucial factor to consider when choosing an agency?
Certifications by recognized platforms.
Agencies not certified may treat your account as a ‘science project’.
How many employees does Drive have?
Over 200 employees.
This ensures capability to handle various projects and audiences.
What is the annual ad spend of Drive on Meta ads?
$25M.
This experience helps minimize testing on new clients.
What type of agency is Drive?
A full-service agency.
They offer services like branding, email marketing, and augmented reality projects.
What is the revenue range of Drive’s partners?
$1M-$4B.
80% of partners are small to medium-sized businesses.
Why should you avoid agencies focused solely on your industry?
They may offer cookie-cutter approaches.
Agencies experienced across multiple industries provide tailored strategies.
What is a notable case study Drive has worked on?
Partnering with the St. Louis Blues for a Pokémon Go scavenger hunt.
This campaign attracted attention from the NHL.
What is the primary goal of the MVP model?
To bring the most customers at the lowest cost.
It emphasizes testing and measuring for decision-making.
What does Drive’s agile approach entail?
Involvement twice a quarter for strategy execution.
This includes initial meetings and quarterly sprint days.
How often has Drive adjusted its strategy since 2012?
Six times.
Adjustments are made to stay ahead of advertising trends.
What is the focus of Drive’s marketing strategy?
Real people and local customers.
The aim is to convert interactions into actual sales.
What major change has occurred in Facebook user behavior since its inception?
Average time spent has increased from under an hour to upwards of 4 hours daily.
What challenge does Facebook face regarding content visibility?
Users see 1500 pieces of content each time they log in.
This makes it difficult for businesses to get noticed.
What is Edgerank?
A system determining content visibility based on user interaction and content performance.
It doesn’t prioritize potential buyers.
What has happened to organic reach on Facebook?
It has significantly declined.
Non-paid content often fails to reach audiences.
How much did Facebook earn from ad revenue last year?
$116 Billion.
This highlights the ineffectiveness of organic posting for small businesses.
What has happened to CPM costs on Facebook?
They have nearly doubled in the past five years.
Despite this, businesses continue to invest due to ROI.
What is the primary reason for rising ad costs on Facebook?
Increasing demand for ad space.
Businesses are willing to spend more for direct ROI.
What is a better alternative to boosting posts on Facebook?
Using Facebook’s API for audience management.
Boosting typically costs more and has limited effectiveness.
What should businesses avoid if they want to find customers on Facebook?
Boosting posts.
Facebook advises against it for customer acquisition.
What is the typical cost of boosting ads on Facebook?
$15/1000 impressions
Boosting costs significantly more than alternative advertising methods
What is a major limitation of boosting ads on Facebook?
Max frequency of 1
Boosted posts typically reach an individual only once on average
