E Flashcards
Which are the features for the product?
Colour, size and quality
What is the most important thing you want the price to do?
Discourage competition
What is important to consider when setting a price for a service?
Time-based pricing
Physical distribution includes…
Transportation
What is outdoor advertising?
It includes billboards and signs
Mark the disadvantages of online advertising:
Excessive use of promotions
In telemarketing…
You use the phone
What is demand-based pricing?
Pricing that is determined by how much costumers are willing to pay for a product or a service.
When is price skimming used?
When a product is new and unique
What is Discount pricing used for?
To encourage costumers to buy
What is packaging aim?
Protect the product from the time it is produced until it is consumed.
What is sales promotion?
The act of offering an incentive to customers in order to increase sales.
What is telemarketing used for?
A cheap and effective wat to let people know about your business.
What is labeling?
The label is where information about the product is given on the package.
What is not the most important thing you want the price to do
Discourage customers
A new shop has come to the city and and sets the cheapest prices, with promotions, discounts… what type of pricing is this?
Introductory pricing
What is not a type of discount pricing?
Free discount
Which of the types of advertising consist of signs on public transportation.
Transit advertising
Define discount pricing
Reduce to price to make customers buy
What is packaging designed for?
Protecting the product
What is the price
The amount a customer pays for a product or service
What are quantity discounts
Reductions in price based on the purchase of a large quantity
What do we use to identify a product?
Brand
What is a disadvantage of radio advertising?
Radio is purely audio message, and it cannot visually show your product
