E-Business Flashcards
(43 cards)
What is a moodboard?
a) A collage if colors and images that suggests the feeling that the website or app should bring. In other words, the images do not need to have anything to do with the site itself.
What is spoofing?
An attempt to hide one’s identity by using someone else’s e-mail or IP-address.
What is a so-called “virtual merchant”?
A single-channel e-commerce firm that generates almost all its revenue from online sales, such as Amazon.
What is A/B testing?
Showing two versions of a web page or web sites to different users to see which one performs better.
In internet technology terms, what is a “packet”?
Units of data, which are tiny parts of a larger data chunks being sent over the internet, and that travel independent of each other.
What does ftp client do?
Enables sending files over the internet, such as web pages between the developer computer and the web host.
During class I have covered multi-channel marketing and guerilla marketing. What do these two terms mean? Are they similar or very different from each other?
Multi-channel marketing means using many channels to promote a product or a service, such as online, TV ads and a radio campaign.
Guerilla marketing is almost the opposite, using low-cost methods (usually the internet) to reach a high number of people with as little cost as possible.
Laudon discusses three revenue models for online content delivery (such as music or games). Which three? Also give one example per model of a company that uses this particular revenue model as part of their revenue strategy.
- Subscription: to an online newspaper or so, such as
dn.se. - A la carte: Pick and pay for something, like a
newspaper article, a song on iTunes or a mobile
game. - Advertising supported: Free/Freemium, such as
Spotify.
address three vulnerable points during the transaction (i.e., where hackers or thieves can do something illegal)
• Customer credit card bank: DOS attack, Card theft
hacked.
• Database server: SQL Injection.
• Online store: Customer list hacked.
Also, the packages can be stolen on the way from
the retailer to the consumer.
Explain what an internet pureplay is and give an example.
A pure play company is a company that focuses only on a particular product or activity. Pure play firms often specialize in a specific niche. Many electronic retailers or “e-tailers” are pure plays. All they do is sell one particular type of product over the internet. If interest in that product declines even slightly, these companies are negatively affected.
Explain disintermediation of a consumer distribution channel
It means that the consumer directly deals with the producer, thus removing the intermediaries or middlemen from the supply chain. In traditional retail system, the retail stores work as the intermediaries. They purchase the products from the producers and sell those to the end customer. When the middlemen are removed from this supply chain and the manufactures directly deal with the customers, it is an example of disintermediation
In the context of revenue models, briefly describe:
• Pay per view content access
Pay per view, or pay per use, means that customers are charged each time they use the service or product. In media, when it comes to streaming series and movies or watching sports, this option is very popular. If you want to use their service and watch a game, you pay for it. The upside is that the costumers don’t have to pay in form of subscription or anything else, it has therefore high value.
In the context of revenue models, briefly describe:
• CPM (cost per thousand).
Online advertising models includes this form, CPM, which means cost per thousand. It means the advertiser pays the website per one thousand visitors who see its advertisements. If you want to expose your ad, but not necessarily want visitors to click, this is a better alternative. This is the most common model of advertising if you want a big reach, but not interested in clicks.
In the context of revenue models, briefly describe:
• CPC (cost per click).
CPC, or cost per click is a method that websites use to bill, based on the number of times a visitor clicks the advertisement. Often, it’s a way to go if the advertiser’s have a daily budget, and when it hits, the ad will be removed from the website. So, CPC is the amount that a website publisher receives when a paid advertisement on the site is clicked.
In the context of revenue models, briefly describe:
• CPA (cost per acquisition).
This model is a form of advertisement where the advertiser pay’s the website for visitors that converts. This means that the visitor does something that you’ve put up on a list. It could be when a visitor becomes a customer and shops from you, if a visitor downloads something from your website or in some other way integrate with it. Within e-commerce, cost per sale (CPS) is often, equal to CPA, thus it usually is linked with a sell.
What is an ERP System?
Enterprise resource planning (ERP) is the integrated management of main business processes, often in real-time and mediated by software and technology. Often referred to a category of business management software with a suite of integrated applications that organization can use to collect store, manage, and interpret data from these many business activities.
How can ERP systems be beneficial to E-business/Digital business?
When integrate e-business with an ERP system, it enables you to function more competently as a business. The key types of data, such as shipping/tracking, order, customer, item and inventory are all linked to your independent systems. There are a lot of chances to make mistakes at these procedures without an ERP system, as they’re not automated handled. The risk includes wrong shipping address, incorrect inventory levels, missing-, incomplete or incorrect product information. In short, when you don’t integrate e-business with ERP, you put your consumers experience, and your business at stake.
SLEPT factors. Write down what they stand for and write an explanation of each
Slept is an acronym for factors that need consideration when a company’s activities are put into a context. These factors also work rather well when thinking of risks and opportunities inside the company.
Social factors
Will our strategy be okay with the consumers and are we considering different parts of the population?
Legal factors
Is our product legal? Censoring issues and other legal aspects.
Economic factors
What is the financial situation in our country, region, company and for our buyers?
Political factors
Are there any political implications?
Define SCM (Supply Chain Management) and explain Upstream and Downstream supply chain
SCM are the management of the flow of goods and services that involves the movement and storage of raw materials, of work-in-progress inventory, and of finished goods from point of origin to point of consumption.
In short, the Upstream supply chain can be described as the part which starts from raw material end till the factory/warehouse where the raw material will be processed.
Downstream can be described as the part from the processing end till the end customer, the closer a service or product are to the consumer, the further downstream it is.
List the five rights of e-procurement
- The right quality.
- The right quantity.
- The right price.
- The right place.
- At the right time.
List the different parts of the SOSTAC framework for digital marketing planning and describe each part in general terms.
- Situation analysis: Where are we now?
- Objectives: Where do we want to be?
- Strategy: How do we get there?
- Tactics: How exactly do we get there?
- Actions: What is our plan?
- Control: Did we get there?
The book has a section devoted to setting the so-called SMART objectives. Which are they and what are these objectives used for?
This acronym represents a guide that helps you reach your goals. It’s a method based on the idea that you can only know where to start your project if you know where you want to go.
• Specific: What are your goals?
• Measurable: Goals must be measurable to know if
it
is achievable.
• Attainable: What are your options to reach your
goal?
• Relevant: If you don’t set out the right goals, you’ll
waste time.
• Timely: When will you achieve your goal?
Which is the relationship between the two concepts e-commerce and e-business?
Answer: E-commerce is often referred as the delivery of information, products and services or payments over via telephone, computer networks or any other electronical means, or the trading of goods and information through the internet.
E-business as a term is broader than e-commerce since it does not refer only to buying and selling as e-commerce, but also refers to servicing customers and collaborating with business partners.
So, E-commerce relates to the process of buying and selling products, services and information using the internet while E-business also covers a broader range. In one way, you could say e-commerce is a sub-set of e-business.
a) What is sell-side e-commerce?
b) What is buy-side e-commerce?
c) Give an example of the application of each.
a) Sell-side e-commerce is e-commerce transactions between a supplier organization and its customers, possibly through intermediaries.
b) Buy-side e-commerce are e-commerce transaction between a purchasing organization and its suppliers, possibly through intermediaries.
c) Buy-side is where the organization purchases from suppliers, sell-side is when that organization sells it on to its customers.
