E-commerce Flashcards

(16 cards)

1
Q
A
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2
Q

Is the Web a worldwide network of computer networks?

A

true

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3
Q

Does the term e-business refer to the digital enabling of transactions and processes involving an exchange of value across organizational boundaries?

A

true

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4
Q

Does ubiquity enhance customer convenience?

A

true

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5
Q

Does e-commerce being conducted on the basis of universal standards reduce search costs?

A

true

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6
Q

Does price discovery refer to the ability of merchants to segment the market into groups willing to pay different prices?

A

true

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7
Q

Does cost transparency refer to the ability of consumers to discover the actual costs merchants pay for products?

A

true

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8
Q

Does personalization involve targeting marketing messages to specific individuals by adjusting the message based upon a consumer’s preferences or past purchasing behavior?

A

true

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9
Q

Does the Internet provide a unique many-to-many model of mass communication?

A

true

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10
Q

Is social e-commerce the largest type of e-commerce?

A

false

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11
Q

Has the internet shown extraordinary growth patterns compared to other electronic technologies of the past?

A

true

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12
Q

Did the emergence of mobile, social, and local e-commerce occur during the Consolidation period of e-commerce?

A

true

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13
Q

Is the Reinvention period of e-commerce as much a sociological phenomenon as it is a technological or business phenomenon?

A

true

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14
Q

Is the online marketplace characterized by persistent price dispersion?

A

false

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15
Q

Is the future of e-commerce likely to include a decrease in government regulation both in China and worldwide?

A

true

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16
Q

Which of the following is not a major business trend in e-commerce currently?

A

A) Social e-commerce continues to grow.