E. Strategic control Flashcards
(199 cards)
What is internal analysis?
crucial part of developing a strategy
helps the organisation to identify what it is capable of-what skills and assets wit possesses. Understanding this will help the organisation identify which strategies it is capable of implementing
what is a resource audit?
identifies the resources that are available to an organisation and seeks to starts the process of identifying competencies
-assess the relative strength of the resource base-the quantity of resources available, the nature of those resources and the extent to which those resources are unique and difficult to imitate
What are the factors of the position audit M model?
manpower-human assets of the firm, their skills and morale
money-the company’s cash position, gearing, investment plans, short and long term finance
management-the quality, expertise and experience of the top team.
machinery-the physical assets of the business, their flexibility, relative costs and the quality of what they produce
markets-the products and the markets the company currently operated in. the qualtiy and position of the products
materials-the relationship between the company and its suppliers. Cost, quality and future availability of materials
methods-the processes adopted by the business-putsourcing, JIT, AI, use of Big Data, cloud computing
management information-quality and timeliness of information provided to managers. can include Big Data. Will impact on quality of decisions made
make-up-the culture and structure of the organisation. Also, branding and other intangibles
what 4 headings can resources that help auditors be groups under?
physical or operational resources
human resources
financial resources
intangibles
what is a competence?
group of abilities, resources or skills that enable the organisation to act effectively
what are the 3 key tupes of competence that you need to be aware of?
core competences:these are things that you are able to do that are difficult for your competitors to emulate. Competitive advantage ‘the order winners’
threshold competences:these are things that you do well that simply enable to compete in the market. Do not competitive advantage:if they are not satisfied, will not consider. referred to as ‘the order qualifiers’
Coca Cola and threshold/core competences
has bottling plants, access to suitable water and a formulation for its drink
-its competitors also have these so doesn’t give them an edge
core comptetencies:intangible resource of powerful brand, global recognition, memorable advertising
how will core competence become threshold over time?
- cultures adjust and expectations develop
- customers and consumers become more sophisticated in terms f their needs and expectations
- competitors imitate out core competences
what features gave iPhones (2007) its competitive advantage?
- full colour touch-screen interface
- use of premium materials
- aesthetically pleasing design
- user-friendly software interface
- linked to the strong Apple brand
today, rivals imitate these so no longer ‘order winners’ and now threshold competences
what does a competence audit involve?
- analysis of what competences the organisation has, as well as how well resources are being deployed to create them
- categorisation of competences as core or threshold. This will be done by looping at historic data, industry norms sand benchmarking exercises (which will usually be undertaken by specialist teams)
what is a critical success factor?
limited number of areas in which results, if they are satisfactory, will ensure successful competitive performance for the business
should tie into corporate objectives
what is an example of the mission, CSF and KPI for a supermarket?
mission:be the best value retailer in country
CSF:need to sell its goods for a lower price than its major rivals
KPI:keep its average selling price 10% below that of its rivals. It monitors its rivals
what are the 4 sources of CSFs?
1) The industry that the business is in-each has CSFs that are relevant to any company within it
2) The company itself and its situation within the industry-e.g. its competitive strategy and its geographic location
3) The wider environment e.g. the economy, the political factors and consumer trends i the country or countries that the organisation operates in
4) Temporal organisational factors-these are areas of company activity that are usually causing concern because they are unacceptable and need attention
what is the different between CSFs and competences?
CSFs are what the organisation needs to be good at in order to compete in the market
competences are what the organisation is good at
what is the value system?
looks at linking the value chains of those in the wider organisational ecosystem - suppliers and customers, - to that of the organisation
can add value by:
- enhancing the supply
- controlling of the retail process
- linking it all together to give advantage
What are the benefits of Porter’s Value Chain?
- provides a generic framework to analyse both the behaviour of costs as well as the existing and potential sources of differentiation
- activities that are not adding value can be identifies and addresses
- it emphasises the important of (re)grouping functions into activities to produce, market, deliver and support products, to think about relationships between activities and to link the value chain to the understanding of an organisation’s competitive position
- makes it clear than an organisation is multifaceted and that its underlying activities need to be analysed to understand its overall competitive position
- it an attempt to overcome the limitations of portfolio planning in multidivisional ords.
what is a value shop?
an alternative representations of the value chain based around professional service firms
workshop which mobilises resources to solve specific problems
may involve repeating a generic set of activities until satisfactory solution is reached
what are the criticism of the Value Chain?
it is more suited to a manufacturing environment and can be difficult to apply to a service provider
was intended as a quantitative analysis. However, this is time consuming since it often requires recalibrating the accounting system to allocate costs to individual activities
what are the primary activities of the value shop?
- problem finding and acquisition
- problem solving
- choosing among solutions
- execution and control/evaluation
they are arranged in a circle as they are cyclical
what does management in value shops focus on?
areas such as the assessment of problems and oppurtunities, the mobilisation of resources, project management, the delivery of solutions, the measurement of outcomes and also learning
what are the real options that firms have when deciding on strategic moves?
option to follow on-access to other, more lucrative (higher NPV) projects in the future
option to abandon-an organisation may be able to exit the project if it becomes unfavourable
option to delay-an organisation may be able to delay starting a project until conditions are more favourable
what is performance measurement?
process of assessing the proficiency with which a reporting entity succeeds, by the economic acquisition of resources and their efficient and effective deployment, in achieving its objectives. Performance measures may be based on non-financial as well as on financial information
why id selecting appropriate performance measures important?
- management must be able to identify whether the strategy is having the desired effect on the organisation’s output
- setting performance measures is a way of communicating targets to staff and other key stakeholders, indicating the organisation’s priorities. Rewards can be linked to the achievement of these measures
What are the four CPs that could control the behaviour of people within the organisation?
Confirm priorities: the fact that management have chosen to measure and report on quality indicates to workers that this is an area that is important and that needs to be prioritised
Compel progress:meet targets, may affect pay and career prospects
Check position:management of the business will be able to monitor progress relating to quality and see whether they are on course to meet their targets or not
Communicate position: measures of production quality can be used by management to assess and understand how the organisation is performing