E Theory Flashcards
(154 cards)
First perspective in balanced scorecard?
Financial perspective. How do we look to shareholders?
Second perspective in balanced scorecard?
Customer perspective. How do our customers see us?
Third perspective in balanced scorecard?
Internal business process perspective. At what must we excel?
Fourth perspective in balanced scorecard?
Innovation and learning perspective
What is meant by the financial perspective?
Measurement of traditional financial performance: sales, costs, gross profit percentage, earnings per share, share price
Example of customer perspective?
Why do customers return? It is because the company is achieving excellence in areas that are important to customers
Example of internal business process perspective?
Excellent quality might be the goal, but this would need to be measured by metrics such as the number of reworked items, number of sales returns and number of warranty claims
Example of customer perspective?
Held in awe by many customers as the designer and supplier of ‘cool’, high quality products that work well
Example of innovation and learning?
The iPod, iTunes, iPhone, iPad and Apple Watch provide ample evidence for continual innovation
Advantage of balanced scorecard (financial)
Helps to clarify how sustained, good financial performance can be achieved
Advantage of balanced scorecard (different aspects)
How do different aspects of the business result in good financial performance?
Advantage of balanced scorecard (poor performance)
It can highlight how poor performance in any area can damage long-term prosperity.
Advantage of balanced scorecard (important)
All important aspects of a company’s existence are measured and monitored
Advantage of balanced scorecard (targets)
Targets are set for current and future performance across a wide range of important activities and measures.
Advantage of balanced scorecard (objectives)
Short-term objectives often take precedence over long term objectives such as when a company reduces research and development expenditure or reduces the number of customer-facing staff to achieve this year’s budgeted profit
Disadvantage of balanced scorecard (information)
Potential information overload. There are four perspectives and even just five measures for each will result in 20 overa
Disadvantage of balanced scorecard (arbitrary)
Picking or inventing measures can be difficult and perhaps arbitrary. Can staff morale be measured accurately?
Disadvantage of balanced scorecard (cost)
Difficulty and cost in obtaining the information needed.
Disadvantage of balanced scorecard (conflict)
For example, flexibility in supplying a customer with a product might adversely affect the quality of the product if it is made in a rush
Disadvantage of balanced scorecard (external)
Too little attention to external factors such as competitor activity. It is very much our innovation, our processes, our customers.
What do profit-based performance metrics measure
Past performance
What do performance management experts argue?
In the increasingly competitive modern business environment, organisations now need forward-looking performance measurement systems, linked to their critical success factors, to achieve long-term success
Dimensions factors?
Financial performance
Competitiveness
Quality
Innovation
Flexibility
Resource utilisation
Standards factors?
Ownership
Achievability
Equity