E2 Flashcards
(169 cards)
The ‘digital revolution’ (sometimes known as Web 3.0) is a response to
the changing expectations of customers, very often driven by advances
in technology.
Required: Identify which THREE of the following are technological advances driving change in this way. • Increased demand for fast service provision • Data analytics and the cloud • Reduction in hardware cost • Global Internet access • Increased numbers of connected devices
Option 1 Increased demand for fast service provision
Option 2 Data analytics and the cloud - X
Option 3 Reduction in hardware cost
Option 4 Global Internet access - X
Option 5 Increased numbers of connected devices - X
Which TWO of the following are key factors involved when establishing ‘cost architecture’ within the ‘cost model’ of residual value?
- Process efficiency
- Pricing policy
- Collection policy
- Activity levels
- Process efficiency - X
- Pricing policy
- Collection policy
- Activity levels - X
Which of the following is not a stakeholder that will share a business’s residual value?
(Note: residual value here is the surplus between revenue and costs).
- The government
- Shareholders
- The firm itself
- The employees
- The government
- Shareholders
- The firm itself
- The employees - X
Define the below and describe what situation they refer to:
- Hornets Nest
- Lions Pride
- Shark Tank
- Wolf Pack
These describe the different combinations of Orchestration and Complexity within the spectrum of ecosystem archetypes.
- Hornets Nest = Where high complexity and loose orchestration promotes fragmented competition
- Lions Pride = Where high complexity and tight orchestration motivate a winner-take-all mentality
- Shark Tank = Where low complexity and loose orchestration creates a turbulent environment
- Wolf Pack = Low complexity and tight orchestration promotes collaboration
Stakeholder Analysis - Mendelow’s Matrix
- Explain the traditional approach to managing stakeholders
- Low Interest and Low Power - Minimal Effort
- Low Interest and High Power - Keep Satisfied
- High Interest and Low Power - Keep Informed
- High Interest and High Power - Key Players
What does Contextualised Interaction mean?
Contextualised interaction means that customers expect a product or
service that is tailored to their own specific needs. The video streaming
service Netflix helps meets this demand by making recommendations on
programmes that are likely to be of interest to the viewer based on
historic patterns.
Anji is considering buying a new laptop. She is doing some Internet
research, and has found a site called ‘techchoice.com’, which contains
descriptions of various laptops together with their technical specifications
and expert reviews. Anji has been asked to enter details about where
she lives, and why she wishes to buy a laptop. As a result, Anji has
identified the make and model of laptop she thinks she wishes to
purchase, because it precisely meets her needs and is available in her
area. The webpage has a link to another site, which provides
independent user reviews of that model. There are also links to the
relevant pages on the websites of the three retailers in Anji’s country
currently offering the lowest prices for that model.
According to the World Economic Forum/Accenture analysis, there are a
number of factors that drive customer demands in the digital era.
Required:
Examine the above statement and select which TWO of the following
‘drivers of customer demands in the digital era’ are being described.
• Contextualised interaction
• Self-service
• Peer review
• Seamless experience
• Transparency.
Option 1 Contextualised interaction - X Option 2 Self-service Option 3 Peer review Option 4 Seamless experience - X Option 5 Transparency
An insurance company is regulated by the Financial Conduct Authority, it
has many rules that must be obeyed if penalties are to follow.
How should this stakeholder be dealt with within Mendelow’s matrix?
A Keep informed
B Obeyed as a key player
C Keep satisfied
D With minimal effort
C
Although the rules must be obeyed Mendelow defined a regulator as
having low levels of interest (unless provoked) and high levels of power
and should therefore be kept satisfied
Alternative approaches to business models chapter
Under normal circumstances, should a business focus its value effort on Power, Urgency, Legitimacy or a combination of all 3?
A split between Power, Urgency and Legitimacy - in the middle of a Venn Diagram. However, there are circumstances where an urgent situation arises and may take precedent.
In relation to value propositions, which of the following statements are
true?
(1) Value propositions for principal stakeholders should remain
unchanged for long periods to ensure trust is gained.
(2) A good value proposition doesn’t have to meet the needs of a
stakeholder as long as it is measurable.
A (1) only
B (2) only
C Both are true
D Neither are true
D
We live in a VUCA environment with change part of our almost daily
lives and whilst consistency is important the focus might have to change
regularly. Meeting the needs of a stakeholder is paramount, making
something measurable is a “nice to have”.
Define ‘The Internet of Me’
Users are being placed at the centre of digital
experiences through apps and services being
personalised
Define ‘Outcome Economy’
Customers want outcomes rather than just products
Define ‘Platform (r)evolution’
Global platforms are becoming easier to establish and
cheaper to run, e.g. via the cloud
Define ‘The Intelligent Enterprise’
Using data in a smart way enables organisations to
become more innovative and achieve higher degrees
of operating efficiency
Define ‘Workforce Reimagined’
Whilst greater use is made of smart machines, the role
of human beings is not being removed altogether; they
are simply being used in a different way
Explain the Digital Business Model - ‘Build’
Might be the best route
- When an opportunity is related to the company’s core business
- If the company can hire the necessary talent
E.g. General Electric launched GE Digital in 2015 to bring together all
its digital capabilities into one organization
Explain the Digital Business Model - ‘Buy’
Usually the most appropriate
- When it is strategically important to ‘own’ a market
- Hiring the right talent is not possible
- The new opportunity bears little relation to the firm’s current
business model
E.g. UPS recently acquired Coyote Logistics, a highly innovative,
technology driven, non-asset based truckload freight brokerage
Explain the Digital Business Model - ‘Partner’
When there is no strategic need to own.
E.g. Novartis and Google have partnered to develop a smart contact
lens for diabetics that monitors blood sugar levels
Explain the Digital Business Model - ‘Invest’
Investing in interesting start-ups is often a valid option
- Allowing an established company to connect with the right skills
and capabilities.
- It will also avoid hindering entrepreneurial forces with a setup
focused on internal governance and reporting
E.g. Intel Capital was set up as a dedicated investment arm to make
investment decisions on the IoT
Explain the Digital Business Model - ‘Incubate/accelerate’
A closer relationship to the funding company,
- Enables internal capabilities, infrastructure and resources to be
deployed to help the start-up
- Incubators and accelerators need to precisely outline both
internal benefits and incentives for start-ups and entrepreneurs,
and a clear strategy and vision.
E.g. Metro Accelerator helps start-ups through dedicated
programmes, mentoring, assistance with funding, etc
Explain the Digital Operating Model - ‘Customer-Centric’
- Focuses on making customers’ lives easier
- Emphasizes front-office processes
E.g. Argos
Explain the Digital Operating Model - ‘Extra-Frugal’
-Focus on providing high quality service at low cost
- Emphasizes ‘less is more’ culture and a standardized
organizational structure
E.g. Tyre manufacturer Michelin
Explain the Digital Operating Model - ‘Data-Powered’
- Focus on prowess in analytics and software intelligence.
- Emphasizes an ‘agile’ culture focused on innovation through
empirical experimentation
E.g. Google and Netflix
Explain the Digital Operating Model - ‘Skynet’
’ Focus on making intensive use of machines to increase
productivity and flexibility in production
‘ Emphasizes an ‘engineer-led’ culture dedicated to automation
E.g. Amazon, Rio Tinto