E2 Project and Relationship MGMT Flashcards
(101 cards)
Mintzberg’s Five Ps
Plan Pattern Ploy Position Perspective
Levels of Strategy
Corporate
Business
Operational
Emergent Strategy
Manage stability
Detect discontinuity
Manage patterns
Reconcile change and continuity
Prescriptive Schools
Design school
Planning school
Positioning school
Design School
Conception
Planning School
Formal
Positioning School
Analytical
Descriptive Schools
Environmental Cognitive Entrepreneurial Power Cultural Learning Configuration
Environment
Reactive
Cognitive
Mental
Entrepreneurial
Visionary
Power
Negotiation
Cultural
Collective
Learning
Emergent
Configuration
Transformation
Benefits of rational approach to strategy
Long term view Identifies key strategic issues Goal congruence Communicates responsibility Co-ordinates SBUs
Problems with rational approach to strategy
Not dynamic Bureaucratic and inflexible Difficulty getting participation Impossible in uncertain environments Stifles innovation and creativity Complex and costly
Objectives for Not For Profit organisations
Effectiveness
Efficiency
Economy
Porter’s three generic strategies
Cost leadership - low price
Differentiation - innovation
Focus - on small part of market
Bowman’ strategic clock
1 low price/low value 2 low price 3 hybrid 4 differentiation 5 focused differentiation 6 increased price/std product 7 high price/low value 8 low value/std price
Positioning view
“Outside in”
Resource-based view
“Inside out”
Porter’s value chain
Support activities
Firm infrastructure
Technology development
HR mgmt
Procurement
Porter’s value chain
Primary activities
Inbound logistics Operations Outbound logistics Sales & Marketing Service