EC1

Question 1

A MODEL OF THE INVENTION THAT PUTS INTO PRACTICE

Answer 1

PROTOYPE

Question 2

PRODUCTS THAT CONSUMERS FEEL ARE WORTH THE TIME AND EFFORT

Answer 2

SHOPPING PRODUCTS

Question 3

ARE THE LOWEST RISK AND LOWEST EFFORTS

Answer 3

CONVENIENCE PRODUCTS

Question 4

ENABLES THE OWNER TO COMMUNICATE THE BENEFIT OF HIS PRODUCT

Answer 4

POSITIONING

Question 5

ENABLES CUSTOMERS TO EASILY DISTINGUISH ONE PRODUCT FROM ANOTHER

Answer 5

IDENTIFICATION

Question 6

ENABLES THE OWNER OF THE BRAND NAME TO ENJOY THE GOODWILL

Answer 6

PROTECTION

Question 7

WHERE A NEW BRAND NAME IS ATTACHED TO A NEW PRODUCT

Answer 7

INTRODUCTION OF NEW BRAND NAME

Question 8

EXTENSION OF THE BRAND NAME TO NEW OR MODIFIED PRODUCT

Answer 8

INTRODUCTION OF BRAND EXTENSION

Question 9

BRAND NAMES ARE EXTENDED INTO NEW FORMS AND SIZES OF AN EXISTING PRODUCT CATEGORY

Answer 9

INTRODUCTION OF LINE EXTENSION

Question 10

BRANDING WITH THE COMPANY NAME ALONE

Answer 10

THE COMPANY NAME ALONE

Question 11

BEST SUITED FOR MARKETING PRODUCTS THAT ARE RELATED IN QUALITY AND USE

Answer 11

COMPANY NAME COMBINED WITH THE PRODUCT NAME

Question 12

TERMED AS FAMILY BRANDING/ SIMPLE AND LESS EXPENSIVE

Answer 12

SEPERATE NAME FOR EACH PRODUCT

Question 13

ALSO CALLED CO-BRANDING/CARRIES THE BRAND NAME

Answer 13

MIDDLEMANS STRATEGY

Question 14

MANUFACTURERS HAVE TO ESTABLISH A WIDE DISTRIBUTION SYSTEM

Answer 14

PRODUCERS STRATEGY

Question 15

BRAND THAT HAVE BEEN ADOPTED BY THE SELLER AND GIVEN LEGAL PROTECTIO (DTI)

Answer 15

TRADE MARK

Question 16

RECOGNIZED BY SIGHT BUT CANNOT BE EXPRESSED/FORMS OF SYMBOLS

Answer 16

BRAND MARK

Question 17

NAME OR MARK THAT IS INTENDED TO IDENTIFY THE SELLER PRODUCT

Answer 17

BRAND

Question 18

COMPETITORS POSITIONING

Answer 18

COMPETITION

Question 19

NEEDS OF THE MARKET THROUGH ANALYSIS

Answer 19

MARKET NEEDS

Question 20

TYPE OF CUSTOMERS THAT ARE FOCUSED WITHIN THE MARKET

Answer 20

TARGET MARKET

Question 21

PROCESS OF DIVIDING INTO SEGMENTS WITH SIMILAR CHARACTERISITCS

Answer 21

SEGMENTATION

Question 22

A STATISTICAL CHARACTERISTICS OF HUMAN POPULATION

Answer 22

DEMOGRAPHICS

Question 23

A QUANTITATIVE AND QUALITATIVE ASSESSEMENT OF A MARET ABILITY TO RESPOND POSITIVELY

Answer 23

MARKET ANALYSIS

Question 24

DETERMINE THE BEST RESEARCH IN THE AREA OF DISSEMINATING INFORMATION

Answer 24

PROMOTIONAL RESEARCH

Question 25

TEST THE NEW OR REVISED PRODUCTS OR COMPLETING TEST MARKETING

Answer 25

PRODUCT RESEARCH

Question 26

DETERMINES THE IDEAL PRICE FOR THE PRODUCT

Answer 26

PRICING RESEARCH

Question 27

GROUP CUSTOMER BY SIMILAR CHARACTERISTICS OR SIMILAR PURCHASE BEHAVIOUR

Answer 27

MARKET SEGMENTATION

Question 28

DETERMINES ON HOW TO TRANSFER THE PRODUCT FROM THE MANUFACTURER TO ULTIMATE USER

Answer 28

DISTRIBUTION RESEARCH

Question 29

PERCENTAGE OF TOTAL SAKES VOLUME IN A MARKET CAPTURED BY A BRAND

Answer 29

MARKET SHARE

Question 30

ESTIMATED MAXIMUM TOTAL SALE REVENUE OF ALL SUPPLIER

Answer 30

MARKET POTENTIAL

Question 31

DESCRIBES ATTRIBUTE OF THE BUYER IN MAKING DECISION RELATED IN PURCHASING A CERTAIN PRODUCT

Answer 31

MARKET CHARACTERISTIC

Question 32

THE IMPRESSION IN THE CONSUMERS MIND OF A BRAND

Answer 32

BRAND IMAGE

Question 33

PEOPLE WHO HAVE NOT YET PURCHASED

Answer 33

PROSPECTS

Question 34

PEOPLE IN YOUR TARGET MARKET WHO ARE NOT CURRENTLY LOOKING FOR A SOLUTION

Answer 34

TARGET MARKET USER

Question 35

PEOPLE WHO HAVE ALREADY PURHCASED THE PRODUCT

Answer 35

EXISTING CUSTOMER

Question 36

THE ONLINE AND OFFLINE EXPERIENCES ARE INTERWINED AS CONSUMERS NAVIGATE THEIR DAILY LIVES SEAMLESSLY

Answer 36

SEAMLESS SENSATION

Question 37

PEOPLE WHO VALUE NEARBY LOCATIONS

Answer 37

CONVENIENCE SHOPPER

Question 38

SEEKS HIGH VALUE ON CUSTOMER SERVICE

Answer 38

SERVICE OR FEATURE SHOPPER

Question 39

PEOPLE WHO ARE INTRESTED IN PRESTIGIOUS(SIGNATURE) BRANDS. WILLING TO PAY AT ANY PRICE

Answer 39

STATUS SEEKER

Question 40

WILLING TO PAY FAIR PRICES FOR PRODUCS/ BRANDS ARE SUPERIOR TO OTHERS

Answer 40

BRAND LOYAL CUSTOMER

Question 41

GROUP IN INTRESTED IN THE BEST DEAL FOR A PRODUCT/ COMMONLY CALLED AS ''PRAKTIKAL'' AND PRICE CONCIOUS

Answer 41

PRICE SHOPPER

Question 42

FREQUENCY OF PRODUCT PURCHASE AND SHOPPING BEHAVIOUR OF THE TARGET MARKET

Answer 42

BEHAVIOURAL FACTOR

Question 43

INCOME LEVEL, AGE. GENDER

Answer 43

DEMOGRAPHIC FACTOR

Question 44

THE BUYER OF THE PRODUCT

Answer 44

TARGET MARKET