Econ 323 Flashcards
(38 cards)
Marginal Revenue
holds all inputs constant to see how production increases with an additional unit of an input
Law of diminishing returns
as a team increases 1 input and holds all other inputs constant the marginal output eventually falls
Profit maximizing rule
The firm maximizes profit by producing the quantity of output where marginal revenue equals marginal cost.
monopoly
a single firm that sells a good in the market(firn demand = market demand)
Monopsony
a market situation in which there is only one buyer and multiple sellers
factors that change demand
consumer income, price of substitute, price of compliments, consumer takes
Factors that change supply
input prices, innovation, taxes, natural events
Elasticity of demand and supply
- We want to know how quantity demand supplied changes with a change in price
- Elasticity changes the slope of demands and supply curves
Demand is elastics
Ed<-1
demand is inelastic
Ed>-1
Production functions in sports
Games
Stadiums
Players
Fans
food
Maximizing wins
Making sure you win a lot of games, but profit maximizing is still a priority
Main components of revenue for sports teams, what is included in each category
5 main sources:
-ticket sales
-broadcasting
-licsening income
-venue revenue
-transfer from other team
Which types of revenue are more important for which sports?
Gate revenue: bigger in MLB
Broadcast revenue:bigger in NFL
revenue licensing: NFL video games
Revenue sharing
When teams are in a league pool and divide revenues against all teams
Deducting player depreciation from taxes
Sports teams may claim that players degrade after time(skills get sloppy) so they depreciate from players taxes.
Operating income
- Net revenue from day to day operations
- Good indication of profitability from a team
Vertical integration
is the combination of different stages of production
Ex: when starbucks buys coffee farms
Why do we need leagues
Leagues allows the games to be fair by setting rules. This makes sure the games are the same everytime
The leagues help teams profit maximize by limiting entry, promoting competitive balance, sharing revenue
optimal league size
-Big markets have bigger boost from league advertising then small market teams
-This type of advertising is the public good- nonrival and nonexcludable
How does vertical integration work
A team controls not only the creation of their product(a game) but also the distribution(the broadcast)
Revenue licsencing
- reduce competition between teams for contracts giving the league more power when negotiating brands/deals
League wide advertising
Goal with advertising is to increase popularity of the league as a whole
Teams don’t all benefit equally
Big markets have bigger boost from league advertising then small market teams
This type of advertising is the public good- nonrival and nonexcludable
league
league- a voluntary association that promotes the common interests of all its members.($$$