Economics Flashcards
(30 cards)
What is the law of demand?
The principle that as the price of a good rises, buyers will choose to buy less of it, and as its price falls, they will buy more.
What is the demand function?
A relationship that expresses the quantity demanded of a good or service as a function of own-price and possibly other variables.
What is own price?
The price of a good or service itself (as opposed to the price of something else).
What is the inverse demand function?
A restatement of the demand function in which price is stated as a function of quantity.
What is the demand curve?
Graph of the inverse demand function. A graph showing the demand relation, either the highest quantity willingly purchased at each price or the highest price willingly paid for each quantity.
Elasticity of demand
A measure of the sensitivity of quantity demanded to a change in a product’s own price: %∆QD/%∆P.
Elasticity of Supply
A measure of the sensitivity of quantity supplied to a change in price: %∆QS/%∆P.
Elasticity
The percentage change in one variable for a percentage change in another variable; a general measure of how sensitive one variable is to a change in the value of another variable.
What is the shutdown point?
The point at which average revenue is equal to the firm’s average variable cost.
What is the breakeven point?
Represents the price of the underlying in a derivative contract in which the profit to both counterparties would be zero.
Economies of scale
A decline in costs per unit as output grows, generally resulting from having fixed costs in the cost structure that are spread over more units of output.
Diseconomies of scale
Increase in cost per unit resulting from increased production.
As a firm grows in size, economies of scale and a lower Average Total Cost (ATC) can result from what factors:
- Achieving increasing returns to scale when a production process allows for increases in output that are proportionately larger than the increase in inputs.
- Having a division of labor and management in a large firm with numerous workers, which allows each worker to specialize in one task rather than perform many duties, as in the case of a small business (as such, workers in a large firm become more proficient at their jobs).
- Being able to afford more expensive, yet more efficient equipment and to adapt the latest in technology that increases productivity.
- Effectively reducing waste and lowering costs through marketable by-products, less energy consumption, and enhanced quality control.
- Making better use of market information and knowledge for more effective managerial decision making.
- Obtaining discounted prices on resources when buying in larger quantities.
What are the five factors that determine market structure?
The number and relative size of firms supplying the product;
The degree of product differentiation;
The power of the seller over pricing decisions;
The relative strength of the barriers to market entry and exit; and
The degree of non-price competition.
What are price takers?
Producers that must accept whatever price the market dictates.
What are Porter’s five forces of market strategy
Threat of entry;
Power of suppliers;
Power of buyers (customers);
Threat of substitutes; and
Rivalry among existing competitors.
Market structure can be broken down into four distinct categories:
perfect competition, monopolistic competition, oligopoly, and monopoly.
perfect competition
A market structure in which the individual firm has virtually no impact on market price, because it is assumed to be a very small seller among a very large number of firms selling essentially identical products.
monopolistic competition
Highly competitive form of imperfect competition; the competitive characteristic is a notably large number of firms, while the monopoly aspect is the result of product differentiation.
oligopoly
Market structure with a relatively small number of firms supplying the market.
monopoly
In pure monopoly markets, there are no substitutes for the given product or service. There is a single seller, which exercises considerable power over pricing and output decisions.
Cournot assumption
Assumption in which each firm determines its profit-maximizing production level assuming that the other firms’ output will not change.
Game theory
The set of tools decision makers use to incorporate responses by rival decision makers into their strategies.
The Nash Equilibrium
When two or more participants in a non-coop-erative game have no incentive to deviate from their respective equilibrium strategies given their opponent’s strategies.