elasticity Flashcards
(56 cards)
price elasticity in demand
measure of the extent to which a quantity responds to a change in price
elastic
% change in demand will be greater than change in price (very sensitive to price)
inelastic
% change in price will be greater than the change in demand (no substitutes../necessity)
determinants of PED
SPLAT
Substitute
Percentage of income
Luxury good
Addiction
Time
calculating PED
%change in Demand/
%change in price
PED = 0
Perfectly inelastic
- Price has no effect on demand at all
PED = 0-1
Inelastic
- Price has small effect on demand
PED = 1
Unitary
- changes are the same
PED 1 < ∞
Elastic
- Demand is very sensitive to price
PED = ∞
Perfectly elastic
- Buyers will only buy at one price, any increase in price will cut demand
examples of inelastic goods
- toothpick P
-Coffee A
-Drugs A
-Salt P - Air line travel short run T
example of elastic goods
- fresh fruit S
- restaurant meals S/L
- airline travel long run L/T
- newspaper S
PED measures
the responsiveness of demand for a product following a change in its own price
if inelastic goods price increases revenue
increases
if inelastic goods price decreases revenue
increases
if elastic goods price increases the revenue
decreases
if elastic price increases revenue
increases
price elastic
demand for price varies lots with price
price inelastic
demand for a product doesn’t vary
factors affecting price elasticity of supply
BRITS
-Barriers to entry
-Raw material
-Inventory
-Time
-Spare Capacity
How do barriers to entry effect PES
Patents or high cost of advertising could make it hard for new firms to enter the market
How does Spare Capacity effect PES
If businesses are not running to full capacity they are more able to increase supply because they have more space
The supply of goods and services is often most elastic in a recession when there is plenty of spare labour and capital resources
limitation of raw material on PES
Scarcity or high cost of raw materials leads to inelastic supply
In the short run, supply is more inelastic due to production limitations
how does inventory effect PES
Higher inventory levels make supply more elastic because there is more resources to be allocated,
more scarce it is difficult for suppliers to react to price changes so supply is more inelastic