Email Marketing Flashcards
(29 cards)
What eight things does an ESP (Email Service Provider) provide?
Subscriber List Management Consistent Branding Reporting Segmentation of Subscriber List Clean IP Automated Messaging
What are the four goals of email marketing?
Brand Awareness
Product Awareness
Company Loyalty
Driving Traffic
What information can you include in your email strategy document?
- Calendar showing when to send communication
- Lists of content to send, blogs to reuse, draft of emails
- What documents/photos to create for content
How often should I send out emails?
Once a month
What three opportunities can seize to gain subscribers?
Social Media
Website Sign-Ups
Event Sign-Ups
How often should you “purge” your email list?
Every six months. Get rid of “dead” emails that haven’t engaged in past 6 months.
Segmentation
Using metrics and conditions to target your communications to a specific group of subscribers
What is the best time to collect data on subscribers?
As soon as they sign-up with well crafted information gathering
What’s more important? Content or segmentation?
Content is more important, do segmentation if time allows.
What is a call to action? What should yours be like?
A call to action is an image link or button that shows the next step to after reading the email (buy, spread, or watch). A good call to action is CLEAR.
What four things should I keep uniform throughout my website, social media, and marketing emails?
Fonts
Graphics
Style of Imagery
Language
What four things MUST you check for before sending out an email? Why?
Send out tests for: Template Images GIF's Content
What are the eight main factors within your email that contribute to open rates?
Time of day Day of week Subject Line Preheader From name Content Design Clear call to action
What is the longest I can go without sending out an email to subscribers?
Two months
What four core principals should the content of an email follow?
Be clear
Be concise
Consider your audience
Write Like you Speak
How can I be clear in the content of my emails?
Ask yourself what single message you want to communicate. Avoid including too many concepts or overwriting for entertainment purposes.
How can I be concise in emails?
Use short simple words/sentences
Replace fluffy language with concrete concepts
How can I be considerate of my audience when writing emails?
Consider what information they DON’T need in the email.
Write like you speak, say thank you
Avoid business jargon
Email subject lines
Tell, don’t sell; be descriptive; make it local or personal; make it less than 50 characters use emojis; avoid caps and exclamations
What is the biggest/first thing readers see in your email?
Headline (so make it interesting)
What three things needs to be included in an email footer?
Mailing address
Link to website
Link to unsubscribe
(Plus something fun if you want to)
What five types of emails will I be sending out?
Welcome emails General newsletters Product announcements Event emails Other content: Education series, Surveys, Curated content/link roundups, Editorial content
Which six written elements should I include in my emails?
Subject line Pre-header Headline Body Call to Action Footer
Properties of a general newsletter:
New products Features Events Include your tone/voice Can include more than one call to action Make subject line about content of email, not the newsletter
