Empathize

Question 1

A data gathering method where participation is an essential practice or the researcher tries to be involved as practically and ethically as possible.

A practice rooted in ethnography.

Answer 1

Ethnography

Question 2

There are different interview structures. What are the three interview structures discussed?

Answer 2

• Fully Structured
• Semistructured
• Unstructured

Question 3

Which interview structure should be used when you hope to compare the responses of different individuals?

Answer 3

Fully-structured Interview

Question 4

What interview structure should be used when you hope to dig deeper to search for critical comments and other insights?

Answer 4

• Unstructured
• Semistructured

Question 5

What is an alternative to labor-intensive individual interviews?

How big and how many?

Answer 5

Focus Groups

8-12 (Robson, 2002) or 5-7 (Krueger, 1994) and 5 (Brown, 1999) or >2

Question 6

A data gathering method where one goes directly to the user to watch them do study-relevant activities and talk with them about it.

Answer 6

Contextual Inquiry

Question 7

Principles of Contextual Inquiry

The principle that indicates to go wherever the user is and see what they do right as they do it.

Answer 7

Context

Question 8

Principles of Contextual Inquiry

The collaboration between user and interviewer to understand the user’s life.

Answer 8

Partnership

Question 9

Principles of Contextual Inquiry

The assignment of meaning to the observation

Answer 9

Interpretation

Question 10

Principles of Contextual Inquiry

Tells the designer to pay attention to what matters for the design problem.

Answer 10

Focus