END OF YEAR EXAM!! Flashcards

(206 cards)

1
Q

BRAIN LOBES

A
  • Frontal
  • Parietal
  • Occipital
  • Temporal
  • Brocas
  • Wernicks
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2
Q

FRONTAL LOBE

A
  • Reasoning
  • Motor Skills
  • Higher level COGNITION & LANGUAGE
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3
Q

PARIETAL LOBE

A
  • Sensory Information
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4
Q

OCCIPITAL LOBE

A
  • Visual Stimuli
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5
Q

TEMPORAL LOBE

A
  • Interprets sound/language

- Formation of memory

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6
Q

BROCAS AREA

A
  • Producing Language

- DAMAGE; able to understand but CANT form words/produce speech

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7
Q

WERNICKS AREA

A
  • Spoken language understood

- Wernicks Aphasia; gibberish, can understand

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8
Q

BRAIN STRUCTURE

A
  • Hindbrain
  • Midbrain
  • Forebrain
  • Corpus Callosum
  • Left Hemisphere
  • Right Hemisphere
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9
Q

HINDBRAIN

A
  • Above spinal cord

- Basic functions; heart rate, reflex

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10
Q

MIDBRAIN

A
  • Top of brain stem

- Recieves messages and send on to higher regions

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11
Q

FOREBRAIN

A
  • Think, feel, behave

- Surrounded by CORTEX; wrinked, soft

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12
Q

CORTEX

A
  • Two Hemispheres

- Separated by Corpus Callosum

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13
Q

CORPUS CALLOSUM

A
  • Centre
  • Connects hemispheres
  • Controls BOTH sides of the brain
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14
Q

LEFT HEMISPHERE

A
  • Language
  • Logic
  • Critical Thinking
  • Numbers
  • Reasoning
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15
Q

RIGHT HEMISPHERE

A
  • Recognising face
  • Emotion
  • Creativity
  • Colour
  • Music
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16
Q

ETHICAL ISSUES

A
  • Informed Consent
  • Deception
  • Debriefing
  • Right to Withdraw
  • Protection from Harm
  • Confidentiality
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17
Q

INFORMED CONSENT

A
  • Debried with max info

- Enable informed judgement

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18
Q

DECEPTION

A
  • NO ALTERNATIVE

- Approval by Ethics Committee

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19
Q

DEBRIEFING

A
  • After study
  • Ask questions
  • Understand entirely
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20
Q

RIGHT TO WITHDRAW

A
  • Can leave at any time

- Refuse permission for their data to be used

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21
Q

PROTECTION FROM HARM

A
  • Pscyhological and Physical safety enusured

- No greater risk than normal life experiences

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22
Q

CONFIDENTIALITY

A
  • Data protects
  • Anonymity
  • Published using NUMBERS
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23
Q

PLANNING RESEARCH

A
  • Hypothesis
  • Vairables
  • Experimental Designs
  • Sampling Techniques
  • Ethical considerations
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24
Q

HYPOTHESIS

A
  • Prediction
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25
ALTERNATIVE HYPOTHESIS
- Prediciton what will change
26
NULL HYPOTHESIS
- Predict no change
27
INDEPENDENT VARIABLE
- Deliberately manipulated
28
DEPENDENT VARIABLE
- Measured variable
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EXTRANEOUS VARIABLES
- Falsify data | - Affect result
30
INDEPENDENT GROUP DESIGN
- 2 or more spearate groups | - Used in cases where repeated design CANT
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REPEATED GROUP DESIGN
- Test same group - Controls for indiv differences - Order effects
32
SAMPLING TECHNIQUES
- Target Audience - AIM Representative sample - Random, systematic, opportunity
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EVALUATE FINDINGS
- Validity - Reliability - Demand Characteristics - The Observer Effect - Social Desirability
34
VALIDITY
- Accuracy; how accurate they are | - Ecological Accuracy; setting of study and task
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RELIABILITY
- Consistency; ease of replication
36
DEMAND CHARACTERISTICS
- Participate works out aim of study - Acts accordingly, not true beleifs - Reduces validity
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THE OBSERVER EFFECT
- Change behaviour due to being observed | - Reduces validity
38
SOCIAL DESIRABILITY
- Wants to look good to researches | - Reduces validity
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COVERT OBSERVATION
- Observer remains hiddne | - Doesnt affect behaviour
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OVERT OBSERVATION
- Observer is known
41
CORRELATIONAL STUDIES
- Pairs of scores and seeing if there is neg/pos correlation
42
TYPES OF STUDY
- Case Study - Naturalistic Observation - Longitudinal Studies - Twin Studies - Surveys - Introspection
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CASE STUDY
- ALL aspects of patient - S: Provide info on topics that are unethical via experience e.g. sucide - W: Uncontrollable form of data collection, cant explain why things happen
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NATURALISTIC OBSERVATION
- Observe behaviour in natural setting - S: real word signifcance, high ecological validity - W: Observer Affect/Bias, hard to remain inconspicious
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LONGITUDINAL STUDIES
- Over time repeated observation - S: develop understanding of abilities/trends - W: large amount of time, hard to generalize, can die
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TWIN STUDIES
- Twins compared to determine diff/sim - S: understand role that genetics have, role of nature on nurture - W: cant generalize, can only describe not explain
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SURVEYS
- Public polling - S: quick, easy, measure attitude, motive, opinion - W: Wording Effect - influence - If not representative sample, arent valid
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INTROSPECTION
- Self observation - S: insight on memory, learning, problem solving - W: depends on honesty, have gaps in knowledge of themselves
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QUANTATIVE
- numbers
50
QUALITATIVE
- words (anything not numerical)
51
MEASURES OF CENTRAL TENDENCY
- MODE; common response - MEDIAN; middle in rank - MEAN; add up scores, divide by number of scores, average
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NORMATIVE INFLUENCE
- impact of an established behaviour of the group 'norms' you are likely to conform to - change on situation
53
FOLLOWING GROUP NORMS
- avoid being ridiculed
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SOCIAL INFLUENCE
- attitdue/perception/behaviour is influenced by real or implied presence - may involve compliance; pubically acts one way/privating another
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TYPES OF CONFORMITY
- Public | - Private
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PUBLIC CONFORMITY
- Presence of conformity
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PRIVATE CONFORMITY
- Behaviour that would display even if people werent watching e.g. animal cruelty
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INFLUENCES ON CONFORMITY
- Size - Awareness of Norms - An Ally Dissent - Cultures
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SIZE CONFORMITY
- Increases with size | - Up to 4, then levels off
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AWARENESS OF GROUP NORMS CONFORMITY
- C increases when norm is 'activated' brought to attention
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AN ALLY IS DISSENT CONFORMITY
- Presence of one that disagrees with majority REDUCES conformity
62
COLLECTIVIST CULTURES
- high levels of unamity/conformity
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INDIVIDUALIST CULTURES
- western | - conform less to norms
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SHERIF 1935 CONFORMITY
- experience showed participants a single pinpoint of light - asked to estimate individually how far it moved - then worked in pairs, establishing agreed point CRITICISM - group of 3 - not really group - no right or wrong answer - sherif told them that the light WOULD move
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SENSATION
- processing involving sensory reception detecting and responding to stimuli
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PERCEPTION
- a mental process of organizing and interpreting sensory stimuli sent from the sensory organs
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STAGES OF PERCEPTION
- Perception - Transduction - Transmission
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PERCEPTION - PERCEPTION
- Begins with reception when a stimulus is detected at a sensory receptor site (eye, ear)
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TRANSDUCTION - PERCEPTION
- Turning Light into Sight | - If light is intense enough to activate photoreceptors, convert light energy into electrochemical energy
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TRANSMISSION - PERCEPTION
- Eye to Brain | - Neural impulses travel long neural pathways in brain to be processed
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GESTALT PRINCIPLES
- Group of principles that organise visual features and then integrate them into connected patterns or whole forms - Figure Ground - Closure - Similarity - Proximity
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FIGURE GROUND - GP
- Viewer groups and separates some features so that part of a stimulus appears to stand out - Object against the background
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CLOSURE - GP
- Viewers tendency to complete incomplete figures by filling in imaginary contour line
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SIMILARITY - GP
- Perceive stimulus that have visual features as belonging together forming a meaningful single unit or group
75
FACTORS AFFECTING DEVELOPMENT
- Genetics; family traits, appearance, height, hair colour - Genotype; genetic pattern - Phenotype; outcome of genes and environment - Attachment; promote survival - Maturation; time table of development in genotype
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CENTRAL NERVOUS SYSTEM
- Brain/Spinal Cord
77
BRAIN
- Centre of NS
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SENSORY NERVES
- Carry information from SENSES to BRAIN
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MOTOR NERVES
- carry info from brain to muscles | - signals cross at synapse
80
HUMAN NERVOUS SYSTEM
- recieves and process info from body and responds - Central NS - Peripheral NS
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CNS
- consists of al nerves in brain and spinal cord
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SPINAL CORD
- consists of cable nerve fibres from base of brain to lower back - connects the brain to the PNS - transmits sensory info from PNS to brain - transmits motor messages from brain to PNS
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PNS
- consisting of all nerves outside CNS - transmits sensory info to CNS - transmits motor messages from brain to body - SNS and ANS
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SNS
- transmits sensory info recieved from sensory receptor cells to CNS - motor messages from the CNS to the bodys voluntary skeletal muscles; Skeletal NS
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ANS
- transmits motor message from the brain to the bodys internal organs/glands - involuntary activity of internal organs/glands - transmits messages back to the brain about the activity level of these organs - divided into Syp NS and Parasymp NS
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Sympathetic NS
- alters the activity level of INTERNAL muscles | - physically prepare us for increased activity in HIGH EMOTION OR PHYSICAL AROUSAL
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Parasympathetic NS
- Maintains energy level for normal function | - Reversing SNS
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FACTORS IN FORMATION OF ATTRACTION
- Physical Attractiveness - Demographic Similarity - Proximity - Attitude Similarity - Personality Similarity
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PHYSICAL ATTRACTIVENESS - ATTRACTION
- First thing noticed - Clean/Dirty - Childlike faces for WOMEN - Square jaw, small eyes, thin lips for MEN
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THE HALO EFFECT
- Brighman 1971 | - Physically attractive people are thought of as being generally attractive
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THE WATCHING HYPOTHESIS - ATTRACTION
- Actively seek individuals similar to ourselves (attraction wise) - Fear of rejection from a more attractive person
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EVOLUNTIONARY EXPLANATIONS OF ATTRACTION - ATTRACTION
- Humans programmed to find someone for reproduction - Youth & good looks signs for good reproduction - Primarily in women
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PROXIMITY - ATTRACTION
- Festinger et al 1950 | - Students living in close prox chose friends with those closest to them
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ATTITUDE SIMILARITY - ATTRACTION
- Bryne at al 1968 - Very important for interpersonal attraction - Only when similarity was related to topic of important that if affected attractiveness
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DEMO SIMILARITY - ATTRACTION
- Linked with relationships (age, sex, class) | - Affect friendship
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PERSONALITY SIMILARITY - ATTRACTION
- similar personalities more likely to become involved | - Winch 1958 argued for opposites attract
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WAKING CONSCIOUSNESS DEFINITION
- Thoughts, feelings and perceptions that occur when we are awake and alert - Stream of info from thalamus which interprets info - Viewed as an adaption allowing us to get along with others in our group
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ALTERED STATES OF CONSCIOUSNESS
- Mental states that differs from normal waking, including sleep, day dreaming, meditation or drug induced
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DAY DREAMING
- Spontaneous shifts in attention away from the here and now into a make believe world - 90 minutes - Stress relief - Encourage creativity
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CIRCADIAN CYCLES
- cycles last about a day - governed by hypothalamus - controls body temp, metabolism, blood pressure, hormone levels, hunger - jetlag is resynchronisation of this
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RYTHMNS OF SLEEP
- stage 1 - stage 2 - stage 4 - stage 4 - REM
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REM
- rapid eye movement - brain waves similar to waking state - person deeply asleep - dreaming - BRAIN/PHYSIO REPAIR - brain growth - memory - neurotransmitters
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SLEEP THEORIES
- restoration theory | - evolutionary theory
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NREM
- body - immune system - growth hormone
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PSYCHODYNAMIC PERSPECTIVE
- personality is a result of unconscious psychological conflicts and how effectively they are resolved - behaviour and feelings affected by unconscious - childhood experiences - tripartite (personality) - behaviour is determined - constant conflict with id & super ego and ego - defence mechanisms
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FRUED ICE BERG
- Conscious - Preconscious - Unconscious
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FREUD - CONSCIOUS
- everything we are thinking, remembering, feeling, sense or aware of now
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FREUD - PRE CONSCIOUS
- contains info 'at the back of our minds' | - brought to surface by thinking about it
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FREUD - UNCONSCIOUS
- not aware of unconscious thoughts - still have influence over conscious feelings/thoughts - storage place 'unacceptable thought' - buried thoughts, feelings, experiences, images, motived that are BAD
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FREUD TRIPARTIDE
- ID - Ego - Super Ego
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ID - FREUD
- Demanding, Impulsive, Irrational, Selfish - Pleasure Principal; must be met - Innate biological needs e.g. babes
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EGO - FREUD
- develops in children when they begin to understand how the real world works - Realistic, Logical, Orderly - Reality Principal; ensures ID needs are met in socially acceptable manner
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SUPER EGO - FREUD
- Conscious looking out for us - Judging thoughts, feelings, actions - Moral Principal; right and wrong
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FREUDS STAGES OF DEVELOPMENT
- Oral (Birth-12 months) - Anal (1-2 years) - Phallic (3-5) - Lantent (6-Puberty) - Genitl (Puberty-Adulthood)
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ORAL STAGE - FREUD
- Pleasure; MOUTH - Conflict; WEANING - Fixation; Overeating, gossip, drinking excessively, dependence on others, talking too much, overeating
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ANAL STAGE - FREUD
- Pleasure; Bowel movement - Conflict; Toilet training - Fixation; stingy, organised, stubborn, controlling, detail, disorganised, impulsive
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PHALLIC STAGE - FREUD
- Pleasure; Genitals - Conflict; physical desire for opposite sex parent - Castration Anxiety; create a fear of retaliation - Child represses desires - Identifies with father in order to posses mother
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LATENT STAGE - FREUD
- Sexual impulses doormat - Child focuses on education/social/achievements - Consolidate same sex identity
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GENITAL STAGE - FREUD
- Pleasure; Genitals - Conflict; redirect sexual urges to appropriate figures - All of child's prename fixations re-emerge - Child detaches from family - Develops identity - Peer love interest
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DEFENCE MECHANISMS
- consciously/unconsciously chooses to use to distort/falisy truth of ones experience - to protect one self from feeling painful emotions - Lying, rationalisation, regression, repression, denial, suppression, projection/displacement
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STRENGHTS OF FREUD
- popularity of case study - defence mechanisms - importance of childhood - views influenced western thought
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WEAKNESSES OF FREUD
- can't generalise - unscientific - too deterministic - bias sample (women vienna) - socially unacceptable
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TRAIT THEORY DEFINITION
- Personality is focused on differences between individuals - Combination/Interaction of traits UNIQUE PERSONALITY - Focused on identifying and measuring these individual personality characteristics - Allport, Eyesnck
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ALLPORT 1936
- 4000 words - Cardinal; dominate, rare, develop later in life e.g. narcissistic - Central; form base of personality, e.g. intelligent, honest, shy - Secondary; related to attitudes or preferences,appear only in certain situations e.g. would be getting anxious when speaking in front of group
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EYESNCK
- 2D/3D model 1. Intro/Extra 2. Neuroticism/Emotional Stability 3. Psychoticism
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INTRO/EXTRA - EYENCK
``` INTRA - stimulus shy - hesitant - reflection - withdrawn - quiet - reserved EXTRA - stimulus hungry - outgoing - sociable - acts first - loud ```
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NEUROTICISM/EMOTIONAL STABILITY - EYESNCK
``` NEUTROTIC - emotionally reactive - moody, tense, irritable, anxious STABILITY - tendency to remain emotionally constant ```
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EYENSCK NEG/POS
NEG - only describes limited personality types - can't generalise (small ample) - questionnaires (mood affected) or 100% truthful POS - later researched larger sample supported ideas P
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PSYCHOTICISM
HIGH | - difficulty dealing with reality, antisocial, hostile, non-empathetic, manipulative
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HUMANISTIC DEFINTION
- Look at human behavior not only through the eyes of the observer, but through the eyes of the person doing the behaving - Personality is studied from the point of view of the individual’s subjective experience - Maslow, Rodgers
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MASLOW HEIRACHY OF NEEDS
- Physiological - Safety - Love/Belonging - Esteem - Self Actualisation
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PHYSIOLOGICAL - MASLOW
- Breathing - Food - Water - Sex - Sleep - Excretion
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SAFETY - MASLOW
- Security of body - Employment - Safe resources - Safe morality - Family - Property - Health
134
LOVE/BELONGING
- Friendship - Family - Sexual intimacy
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ESTEEM - MASLOW
- Self Esteem - Confidence - Achievement - Respect of others - Respect by others
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SELF ACTUALIZATION
- Morality - Creativity - Spontaneity - Problem solving - Lack of prejudice - Acceptance of facts
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RODGERS SELF THEORY
- human ability to device self concepts; as an individual, value and relationship with others - people are conscious architects of their own personality - free to choose/act - Self Theory
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SELF THEORY - RODGERS
- CONGRUENCE; consistency of self concept and ones experiences - SELF ESTEEM; necessary, belief in ones self/self respect - Human nature is OPTIMISTIC - PERSON CENTRES THEORY; get in touch with genuine feelings and act accordingly
139
SELF THEORY BENEFITS/LIMITS
BENEFITS - CONSCIOUS EXPERIENCE; a sense of moving through space and time, needed to be human LIMITS - conscious experience is private/subjective - doesn't predict developing traits/abilities/interests
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BEHAVIOURIST THEORY DEFINITION
- related to our learned patterns of behaviour - personality stems from behaviours we learn throughout our lives - Skinner
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SKINNER
- behaviour brings rewards or avoids punishment is continued - POS REINFORCEMENT - NEG REINFORCEMENT - PUNISHMENT - all behaviour can be unlearnt
142
POSITIVE REINFORCEMENT - SKINNER
- something desirable is obtained to make the behaviour happen again - to behave in the same way in order to receive reward
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NEGATIVE REINFORCEMENT - SKINNER
- response or behaviour is strengthened by stopping or avoiding a negative outcome - removal of something unpleasant
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PUNISHMENT - SKINNER
- something undesirable received after a behaviour to make it stop - attempt to decrease behaviour
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SKINNER LIMITATIONS
- critiqued for being too simplistic (no robots) | - personality is more stable than behaviourist say
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DESCRIPTIVE METHODS
- self report - observer report - test data - life history data
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SELF REPORT
``` AD - study of difficult behaviours - easy to distribute to large groups DIS - convenience sampling - bias ```
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OBSERVER EFFECT
``` AD - captures spontaneous behaviours - avoid bias DIS - researcher inference - observer bias - time consuming - selective attention ```
149
TEST DATA
``` AD - quantitate data; easy to replicate - controlled environment; limit extraneous variables DIS - lacks ecological validity ```
150
LIFE HISTORY DATA
``` AD - ecological validity - links to past experiences DIS - expensive - time consuming - hard to replicate - can't generalize ```
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P VALUE
- less than 0.05 they are 95% confident that what as happened wasnt due to chance - null hypothesis can be rejected
152
SOCIAL FACILIATION
- tendency for people to do better when in the presence of others
153
SOCIAL INHIBITION
- restraint on feelings in the belief that others may disapprove of their behaviour
154
DEINDIVIDUATION
- loss of social identity/inhibition causing a person to lose responsibility for their own actions and ignore consequences - Zimbardo
155
FACTORS THAT LEAD TO DEINDIVIDUATION
- ANONYMITY; not afraid of consquences - PRESSURE OF SOCIAL NORMS; pressured to form to the norms - SHIFT ATTENTION TO EXTERNAL FACTORS; reacting to environment more than internal beliefs
156
SOCIAL LOAFING
- person puts less effort due to feeling of anonymity in a group
157
SUCKER EFFECT
- when it seems that others arent pulling their weight - people reduce effort
158
FREE RIDER EFFECT
- when it seems that everyone else is putting in enough work so you don't contribute
159
COMPETITON (GROUP)
IN - lowers cohesion OUT - increases group solidarity
160
REALISTIC CONFLICT THEORY
- intergroup hostility arises when there is no competition for scarce but valuable resources
161
THEORY OF RELATIVE DEPRIVATION
- people are greedy - even if resources arent scared, people compare what they have to others and want the same - people are jerks
162
ATTITUDE FORMATION AND CHANGE
- Ideas that we hold about ourselves, others, objects and experiences - Evaluation of a person makes about them
163
ABC'S OF ATTITUDES
- Affective - Behavioural - Cognitive
164
AFFECTIVE COMPONENT - ATTITUDE
- FEELINGS/EMOTIONS - Emotional reaction - Based on judgement; pos/neg response
165
BEHAVIOURAL COMPONENT - ATTITUDE
- ACTIONS - How attitude is expressed through action - Behave
166
COGNITIVE COMPONENT - ATTITUDE
- THOUGHTS - Beliefs we have - Result from experience
167
PREJUDICE
- Attitude towards group of people, based on characteristics that are ASSUMED to be common - All girls like pink - Attitude
168
DISCRIMINATION
- Treating people unfavourably on the basis of their membership to a certain group - Jews genocide - Action
169
ARDNO - DISCRIM/PREJUDICE
- Prejudice happens because of personality | - Authoritarian more likely
170
AUTHORITARIAN - PREJUDICE
- Negative towards those beneath them - Obedient towards those of higher status - Rigid in opinions - Not open to new ideas/situations - 'US' VS 'Them'
171
STEREOTYPING
- involves having a belief about a certain group of individuals - assuming that every member is the same
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POSITIVE DISCRIMATION
- rebalance discrimination | - e.g. racial quotas
173
TWIN STUDIES
- Monozygotic; identical, same egg - Dizygotic; non identical, diff egg DIS - adopted twins raised in similar environments as agencies tend to adopt child into similar TA - nothing more than coincidence - similar age would always exhibit same things - fail to examine differences in twins AD - different homes, similar habits
174
DETERMINISM
- describes behaviour as not being under control of a person | - no chance in how you act or why you behave a certain way
175
REDUCTIONSIM
- all human behaviour can be explained by a cause
176
MULLER LYER ILLUSION
- this illusion occurs because of a misapplication of size constancy scaling - Size constancy allows us to perceive objects in a stable way by taking distance into account
177
PROSOCIAL BEHAVIOUR
- any act performed with the goal of benefitting another | - motivated by altruism
178
ALTRUISM
- is the desire to help another even if it costs them | - could be genetic (evolutionary psych)
179
EVOLUTIONARY PSYCHOLOGY
- explain social behaviour in genetic factors - evolved over time because of natural selection - promote survival of the individual - explains altruism 1. KIN SELECTION 2. RECIPROCITY 3. SOCIAL NORMS
180
KIN SELECTION - EP
- behaviours that help a genetic relative are forwarded by natural selection - more a person ensures his or her relatives survival, the greater chances genes will pass on
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RECIPROCITY - EP
- expectation that helping other will increase likelihood that they will help you in the future - survival value of the norm may be genetic - altruism is a social norm; ability to learn and follow norms
182
SOCIAL EXCHANGE THEORY
- what we do stems from desire to maximise outcomes and minimise costs - self interest
183
3 TYPES OF REWARDS
1. increase probability that someone will return it 2. relieve personal distress off the bystander 3. gain social approval, and increase self worth (cognitive dissonance)
184
COST AND REWARD OF HELPING
- helping is costly (physical danger, embarrassment, time consuming) - is that people help only when the benefit outweighs the cost - argues that altruism doesn't exist
185
THE PURE MOTIVE FOR HELING
- Batons 1991 | - pure altruism is most likely when we experience empathy for the person
186
PERSCH DETERMINANTS OF PROSOCIAL BEHAVIOUR
- gender diff | - culture diff
187
GENDER DIFF - PDOPB
- is a variable - men; chivalrous, heroic - women; nurture, long term
188
CULTURE DIFF - PDOPB
- help members of in group rather than outgroup - ingroup; identifies or is a member of - outgroup; doesnt identify with
189
SITUATIONAL DETERMINANTS OF PROSOCIAL BEHAVIOUR RURAL VS URBAN
RURAL - more helpful - effect seen worldwide - brought up to be more neighbourly - enhances altruistic personality
190
MILGRAM ON ALTRUSIM
-- Urban Overload Hypothesis - People living in cities likely to keep to themselves - Avoid being overloaded by stimulation ANALYSIS - one would expect population density (over than overall) produce more stimulation, less helping - Levine et Al studied this, results support
191
BYSTANDER INTERVENTION | LATANE AND DARLEY MODEL
- the greater number of bystanders, the less likely of help being offered - bystander effect - 5 decision steps (L&D) 1. noticing 2. interpreting as an emergency 3. assuming responsibility 4. knowing how to help 5. implementing help
192
COMMUNAL RELATIONSHIP
- primary concern is welfare - e.g. helping a partner - concerned with how much help the other person needs
193
EXCHANGE RELATIONSHIP
- governed by equity concerns - governed by rules and norms - who is getting what
194
BRAIN SCANNING TECHNIQUES
- MRI - CT - PET - FRMRI - EEG - ESB
195
IDENTIFICATION
- type of conformity | - adopting views of a group PUBLICLY AND PRIVATELY because you value being apart of the group
196
CT
-
197
MRI
- magnetic resonance imaging - measures which parts of the brain are using energy - measures blood flow - images from diff angles - detect small things - NON INVASIVE
198
EEG
- electroencephalogram - measures electrical activity - NON INVASIVE - detects epilepsy
199
fMRI
- functional magnetic resonance imaging | - diff in blood flow
200
ESB
- electrical stimulation of the brain - apply weak electric current o brain - show brain functions - INVASIVE
201
CT
- computerized tomography - x-rays of the brain - horizontal pic
202
PET
- inject harmless chemical - collects in active brain areas - brain activity
203
CONTROLLED PROCESS
- requires us to pay attention and deliberately put in effort
204
AUTOMATIC PROCESS
- Processes that do not require attention; they can often be performed along with other tasks without interference.
205
SPLIT BRAIN EXPERIMENT
- Rodger Sperry - Epilepsy - Cut corpus callosum - specialization of hemispheres
206
SELECTIVE ATTENTION
- difficult to attend to more that thing at the same time