ENG Flashcards

(41 cards)

1
Q

refers to public support of an idea, plan, or way of doing something

A

ADVOCACY

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

to try to achieve something, such as election of someone to a political office by taking part in a number of planned activities

A

CAMPAIGN

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

is a system of traditional spoken, manual or written symbols

A

language

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

known as modern linguistic

A

ferdinand de saussure

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

is a system of communication, medium for thought, and social interaction

A

language

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

refers to the type of language and phrasing you use, and their effect to the audience

A

style

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

3 characteristics of campaign

A

style, inclusiveness, non violence

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

refers to a more direct delivery of statements

A

direct style

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

pertains to a use of flowery words in the language

A

indirect style

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

a language that is devoid of discriminatory perspective, stereotyping and ostracizing towards a group particularly your rival

A

inclusiveness

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

it shall be free form derogatory remarks and obscene words

A

non violence

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

4 parts of a campaign

A
  1. introduction
  2. summary of qualification
  3. foundational ideas
  4. conclusion
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

always make your introduction remarkable

A

introduction

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

one can also provide a summary of his qualifications and expertise that are relevant

A

summary of qualification

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

the part consists of several theme which are reflective of the issue you want to address

A

foundational ideas

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

summarize the main points of your campaign speech

A

conclusion

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

is an active promotion of a cause or principle

18
Q

4 key elements of advocacy

A
  1. functioning by speaking out, acting, or wrting
  2. minimal conflict of interest
  3. promotion of a persons welfare, well being, and justice
  4. vigor of action
19
Q

if you have an advocacy, you act on it. means that your advocacy is an active issue

A

functioning by speaking out, acting, or writing

20
Q

an advocate know her interest and needs

A

minimal conflict of interest

21
Q

as an advocate, you can do this precisely because the well being of and the justice for the disadvantage

A

promotion of a persons welfare, well being, and justice

22
Q

advocacy requires fervor and depth of feelings in advancing the cause of interest of another

A

vigor of action

23
Q

3 c in advocacy

A
  1. be courteous at all times
  2. be candid
  3. be concise
24
Q

5 outline of advocacy speech

A
  1. opening statement
  2. issue
  3. arguments
  4. facts
  5. conclusion
25
this part states the main point of thr advocacy
opening statement
26
his refers to the concern that youre advocating
issue
27
this is where you introduce your position on the issue
arguments
28
you must support your position with pieces of evidence
facts
29
you conclude your oral advocacy
conclusion
30
It refers to the use of a variety of communication techniques that create an emotional appeal to accept a particular belief or opinion, to adopt a certain behavior or to perform a particular action
propaganda
31
A promotion of a product and service that can be seen in various forms of media, such as print, television, and radio to attract interest
advertisement
32
The advertisement uses well known figure or celebrity
testimonial
33
The advertisement makes a claim that everyone else is using the product or service and that anyone who does not use it is missing out.
bandwagon
34
The advertisement uses ordinary people to give the impression that the product or service is intended for all regardless of social status.
plain folk
35
The advertisement uses a symbol of respect or reverence to convey credibility or authority.
transfer
36
The advertisement uses a symbol of respect or reverence to convey credibility or authority.
glittering generalities
37
The advertisement uses words and expressions with negative connotations, often to describe the products or service of competitors
name calling
38
The advertisement makes claims of only good things
card stacking
39
The advertisement gives a warning of what can happen if the product or service is not used, which gives the audience a sense of fear
appeal to fear
40
Persuades a consumer to purchase a product or service by convincing him or her that the purchase will elevate their status.
snob appeal
41
The advertisement uses a short phrase that can easily be recalled
catchy slogan