ENGLISH 101 Flashcards
The person who sends a message after encoding.
Sender
Is the process of converting the message into codes compatible with the channel and understandable for the receiver.
Encoding
It advocates truthfulness, accuracy, honesty, and reason as essential to the integrity of communication.
Principles of ethical communication
It is the process of changing the encoded message into understandable language by the receiver.
Decoding
The medium through which the message is sent.
Channel
The person who gets the message after decoding.
Receiver
The disruptions that are caused in the communication process in channel or in understandability of the message.
Noise
____ communication model was developed by communication theorist Harold D. Lasswell (1902-1978) in 1948
Lasswell
Lasswell’s Model
-Who (?)
-Says what (?)
-Channel (?)
To whom (?)
With what effect (?)
- Sender
- Message
- Medium
- Receiver
- Feedback
Endorses freedom of expression, diversity of perspective, and tolerance of dissent to achieve the informed and responsible decision making fundamental to a civil society.
Principles of Ethical Communication
Aristotle’s Model is the ____ and _______ model
First, Earliest linear
In ___, David Belo postulated Sender-Message-Channel-Receiver components in the Berlo’s (SMCR)
1960
What are the 3 Models of Communication
Linear Communication, Transactional Model, Interactive Model
Strive to understand and respect other communicators before evaluating and responding to their messages.
Principles of Ethical Communication
Linear Communication
1.
2.
3.
Transactional Model
1.
2.
Interactive Model
1.
2.
Linear Communication
1. Lasswell’s Model
2. Aristotle’s Model
3. Berlo’s SMCR Model
Transactional Model
1. Barlund’s Model
2. Shannon & Weaver Model
Interactive Model
1. Schramm’s Model
2. White’s Model
concerned with moral character and places more weight or value on the dignity of an individual and a humanity’s task of caring for one another.
Virtue Ethics
It is a one way communication
Linear Communication Model
Intimidation and threatening others.
Coercive
3 ethical frameworks:
Deontological Ethics, Utilitarian Ethics, Virtue Ethics.
It plays the passive part in the communication
Receiver
Backstabbing and inappropriate jokes.
Destructive
It’s taken as quantifiable in Shannon Weaver Model
Communication
It is a degree of criticism and praise
Communication ethics
It emphasizes character as opposed to duty or consequence.
Virtue Ethics