English devices A-C

Question 1

accent

Answer 1

refers to the pronunciation of a language

Question 2

actual reader

Answer 2

a term that is used to refer to an individual or individuals who actually read or listen to a text

Question 3

actual writer

Answer 3

term used to refer to the individual or individuals who actually produce a text

Question 4

adjective

Answer 4

a word class used to modify nouns

Question 5

adverb

Answer 5

a word class used for a number of functions, including modifying adjectives and verbs

Question 6

alliteration

Answer 6

the repetition of sound at the beginning of several words

Question 7

allusion

Answer 7

a form of figurative language in which reference is made to text, event, person or place

Question 8

analogy

Answer 8

cognitive process of transferring traits from one thing or idea to another

Question 9

anaphora

Answer 9

the repetition of the same word/phrase in a succession of phrases or sentences

Question 10

anti-advertising

Answer 10

draws your attention to and makes you aware of the conventions of advertising

Question 11

antithesis

Answer 11

A contrast between ideas by placing them together for effect.

Question 12

appeal to authority

Answer 12

an argumentation technique, in which one refers to a source that claims to have authority

Question 13

appeal to fear

Answer 13

in advertisements, speeches or even newspaper articles we see that writers and speakers appeal to their audience’s sense of fear

Question 14

audience

Answer 14

a general term that refers to the reader or listener of a text

Question 15

bandwagon effect

Answer 15

a propaganda technique that suggests one should do something because everyone else is doing it

Question 16

bias

Answer 16

refers to language that supports an ideological position, either explicitly or implicitly

Question 17

cacophony

Answer 17

discordant, rugged or hard-sounded effects in prose or verse

Question 18

caesura

Answer 18

from Latin for ‘cutting’, caesura is a pause within a line of verse

Question 19

characterization

Answer 19

the way in which a writer creates her characters in a narrative so as to attract or repel the sympathy of the reader/audience

Question 20

clause

Answer 20

a group of words that express a single idea. A clause usually consists of a subject and a verb.

Question 21

cliché

Answer 21

a boring phrase, made tedious by frequent repetition

Question 22

coherence

Answer 22

describes the systematic connection of ideas in a written piece. Coherence is achieved through the use of linking words and the integration of illustrations

Question 23

colloquialism

Answer 23

can be regarded as a kind of expression or grammar that is associated with ordinary, everyday speech rather than formal language

Question 24

complex sentence

Answer 24

consists of at least two clauses, one of which is subordinate to (or dependent on) a main clause.

Question 25

compound sentence

Answer 25

consists of two or more main clauses linked with one of the conjunctions or, but, or and.

Question 26

conflict in advertising

Answer 26

including a conflict situation in an ad helps sell a product or an idea

Question 27

conjunction

Answer 27

words that are used to connect words, phrases, and clauses

Question 28

connotation

Answer 28

the aura of emotion that is associated with the word through personal experience

Question 29

context of production

Answer 29

the situation or circumstances in which a text is produced with significant factors influencing the writing or speaking of a text

Question 30

context of reception

Answer 30

the situation or circumstances in which a text is received with significant factors influencing the reading or listening of a text

Question 31

core vocabulary

Answer 31

is everyday and easily understood words that constitute a significant majority of our vocabulary

Question 32

couplet

Answer 32

is, in poetry, a pair of rhymed lines in any metre/meter

Question 33

crowdsourcing

Answer 33

the act of taking a job traditionally performed by a designated employee and outsourcing it to an undefined, generally large group of people in the form of an open call