Entrep Flashcards

(61 cards)

1
Q

Obtain meticulous market segmentation process

A

Market Intelligence

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2
Q

Process of grouping similar homogeneous customers

A

Market segmentation

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3
Q

Needs of person

A

Psychological motivations

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4
Q

Customers recognition certain voids to fill

A

Deprivation

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5
Q

Identity of company

A

Brand

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6
Q

Customers wants to achieve

A

Aspirations

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7
Q

Product of service is presented to customers

A

Packaging

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8
Q

Procedure step by step

A

Process

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9
Q

Entrepreneur tolerance of business risk

A

Risk appetite

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10
Q

Characteristic of the people in the target

A

Demographic factors

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11
Q

Improving an existing product or service

A

Innovation

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12
Q

Government laws and regulations

A

Legal factors

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13
Q

Entrepreneur guide on how to be a ethical in running the business

A

Ethical factors

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14
Q

Mostly induces by government policies

A

Political factors

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15
Q

Vital role in the scanning of marketing environment

A

Economic factors

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16
Q

Represent a general view of a locality

A

Socio-cultural factors

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17
Q

Entrepreneur should use the resources allocated for the new venture

A

Running the business

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18
Q

Pushing through with choseb opportunity

A

Opportunity seizing

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19
Q

One of the easiest business

A

Sari-sari store

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20
Q

Fun discussion lenient rules

A

Brainstorming

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21
Q

Located in street

A

Food business

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22
Q

Expert in their chosen business

A

Specialists

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23
Q

Critical thinking as think and look at problem as challenges

A

Problem solvers

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24
Q

Entrepreneur have a decision on their business

A

Decisive

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25
Reactive rather than passive
Pro-active
26
Entrepreneur will not be successful if they do not take a risk
Risk taker
27
Occur frequently as this establish on platform on which future innovations
Breakthrough innovations
28
Originated from market analysis. “Commonly”
Ordinary innovations
29
Entrepreneur determines what are feasible product
Idea stage
30
Undergo a consumer acceptance stage
Concept stage
31
Workdone from the first three stage to measure success
Test marketing stage
32
Attitude toward counter feiting
Ethical
33
Life expectancy rates
Demographic
34
Starting point of any new venture that involves understanding and knowing the intricacies of macro environment, microenvironment, and internal environment.
Scanning the marketing environment
35
The channel used in not face-to-face, but in writing or online
Brain writing/Internet brainstorming
36
Composed of innovation of an existing technology or applied in science and engineering research area
Technological factors
37
Given much importance in conducting a business
Environmental or ecological factors
38
These are projected new opportunities that can possibly affected the new business while it is running
Futuristic opportunities
39
This method is similar to the FGD except that the participants are already given an inventory of product or service problems.
Problem inventory analysis
40
One of the most critical resources of an entrepreneur
Time
41
These innovation more frequently than breakthrough innovations. These innovation are technological advancements of an existing product or service
Technological innovation
42
Starts with identifying the customers needs where you are tasked to create meaningful valie problem
Marketing process
43
Simply stated why a customer should buy a certain product or service
Value propositions
44
It addressed the customers wants and desires
Unique selling proposition
45
Simply the size the arena where entrepreneur’s business will play. It is the approximation of the number of the market.
Market size
46
The approximate number if customers that will buy the product or avail the service
Estimate the potential market
47
Who are probably unlike to buy a product
Eliminate the customers
48
Also called socioeconomic segmentation, is the process of grouping customers according to relevant socioeconomic variables for the business venture
Demographic segmentation
49
Their daily routine where goods and service can be properly positioned
Occupation
50
Their gender influence their buying behavior
Gender and age
51
Ethnicity also should be taken to account because these affect the way they buy products
Religion
52
Grouping customers according to their perceptions
Psychographic segmentation
53
Using a five senses of hearing, touching, smelling, seeing and tasting
Perception
54
Involve the needs of person, (food, clothing, shelter) seek to avoid pain and give pleasure
Physiological motivations
55
Involve customer’s preferences
Psychological motivations
56
Result of gaining a refreshing experience when using the product, possibly due to the products unique features
Customers
57
Physical good, service, or idea that is created by an entrepeneur
Product
58
Refers to a location or the medium of transaction
Place
59
The value that the entrepreneur assigns to a certain product
Price
60
Involves representing the product or services to the public and how these can address the public’s needs, wants, problems, or desires.
Promotion
61
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