Essential Concepts in Business Administration for DECA SL Flashcards
(60 cards)
What are the main types of economic systems?
Market Economy, Command Economy, Mixed Economy
Examples include the U.S. for Market Economy, North Korea for Command Economy, and most modern economies for Mixed Economy.
What is a Market Economy?
Businesses and individuals make production decisions based on supply and demand
Example: The U.S.
What is a Command Economy?
The government makes all economic decisions
Example: North Korea.
What is a Mixed Economy?
A combination of government intervention and free-market principles
Example: Most modern economies.
What does the Law of Demand state?
When prices increase, demand decreases; when prices decrease, demand increases.
What does the Law of Supply state?
When prices increase, businesses supply more; when prices decrease, businesses supply less.
What is Equilibrium Price?
The price where supply meets demand.
Define Sole Proprietorship.
One person owns the business, takes all profits, and has unlimited liability.
Define Partnership.
Two or more people own the business and share profits and liabilities.
Define Corporation.
A separate legal entity from its owners, offering limited liability but more regulations.
What is a Franchise?
A business model where an individual (franchisee) operates under an established brand (franchisor) using a proven system.
What are the main business functions?
- Operations
- Marketing
- Finance
- Human Resources (HR)
What is Operations in a business context?
Day-to-day activities that keep a business running (e.g., logistics, supply chain management).
What is Marketing?
Creating and delivering value to customers through products, promotions, and pricing strategies.
What does Finance encompass in a business?
Managing money, investments, and business expenses.
What is Human Resources (HR)?
Hiring, training, and managing employees.
What is Corporate Social Responsibility (CSR)?
Businesses aim to be socially responsible by reducing environmental harm, engaging in philanthropy, and ensuring fair labor practices.
Give examples of Corporate Social Responsibility.
- Companies going carbon-neutral
- Donating to charities
- Implementing ethical sourcing.
What is the Marketing Mix?
The Marketing Mix consists of 4Ps: Product, Price, Place, and Promotion.
What does ‘Product’ refer to in the Marketing Mix?
Product refers to what the business sells, including goods, services, and ideas.
What does ‘Price’ refer to in the Marketing Mix?
Price refers to how much customers are charged, including strategies like penetration pricing and price skimming.
What does ‘Place’ refer to in the Marketing Mix?
Place refers to where the product is sold and how it is distributed, such as retail stores and e-commerce.
What does ‘Promotion’ refer to in the Marketing Mix?
Promotion refers to how the product is advertised, including TV ads and social media.
What is Target Market & Market Segmentation?
It involves identifying ideal customers based on demographics, psychographics, behavior, and geography.