Event Management Flashcards

1
Q

Event

A

To the customer or guest, a special event is an opportunity for a leisure, social or cultural experience outside the normal range of choices or beyond everyday experience

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2
Q

Events Categorization

A
  • Leisure Events

(Leisure, sport, recreation)

  • Cultural Events

(Ceremonials, folklore)

  • Organizational Events

(Commercial, political, sales)

  • Personal Events

(Weddings, birthdays)

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3
Q

Events Characteristics

A
  • uniqueness:
  • perishability
  • ambience
  • labour-intensiveness
  • fixed timescale
  • intangibility
  • ritual and ceremony
  • personal interaction
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4
Q

Determinants and Motives

A
  • Social Motives:
  • interaction with others
  • creation of community spirit
  • Physiological Motives:
  • relaxation, recreation
  • physical challenge
  • to eat, to drink
  • Organizational Motives:
  • the need to make sales
  • sponsorship or community support
  • Personal Motives:
  • seeking new experiences
  • learning, education
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5
Q

Infrastructure of Event Business

A
  1. Governmental Support

•European Union and national government departments responsible for tourism

  • National tourist organizations
  • National trade associations
  • Regional and local tourist offices
  • Educational institutions
  1. Commercial Support
  • Event management companies
  • Production companies
  • Event catering companies
  • Party planners and professional events organizers
  1. Voluntary Support
  • Committees
  • Individuals (amateurs or professionals)
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6
Q

‘pear-shaped’

A

Description of something which goes wrong or turns into a shambles.

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7
Q

break-down

A

That part of the close-down activities of an event after load-out, when the final jobs of site clearance and dismantling of infrastructure are taking place.

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8
Q

capacity

A

The maximum number of people who can be accommodated at a venue.

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9
Q

conference

A

A meeting whose purpose is the inter-change of ideas.

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10
Q

seminars

A

Describes small gatherings similar to the break-out sessions, where a group, but not the whole plenary, will discuss an issue

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11
Q

Implications of Events

A
  • Economic

implications

  • Developmental

implications

  • Political

implications

  • Social/Community

implications

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12
Q

show

A

A full sequence of sets, or more simply, the event itself, in terms of musical, artistic or similar activities

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13
Q

convention

A

A conference gathering of greater importance, size and formality; perhaps with more than 300 people in attendance

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14
Q

corporate hospitality

A

Inviting groups of people, usually clients of a company or high profile organization, to public events

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15
Q

gig

A

A concert of rock, pop, house or other popular musical style.

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16
Q

logistics

A

The discipline of planning and organizing the flow of goods, equipment and people to their point of use.

17
Q

roadshows

A

When the same event is staged in several different geographical locations.

18
Q

trade shows

A

A gathering for a trade or competitive exhibition, often with accompanying social events, a conference or workshops and entertainment, which is probably not open to the general public

19
Q

workshops

A

A small gathering of people to discuss a specific topic, exchange ideas or solve a particular problem.

20
Q

In order to start event

A
  • idea
  • have right people
21
Q

Organizational issues

A
  • the size
  • defined by 5 W; why what who when where
22
Q

screening process

A

The marketing screen
ü Research
ü Internal marketing
ü External marketing

•T_he operations screen_

•What sort of people are interested?
•How many people might attend?
•When would be a good date or time to put the event on?
•Key timing issues
üenough time to plan
ümeet deadlines and cut-off points
üachieve the set-up
ürun the event

•The financial screen

23
Q

The planning process

A
  • idea
  • Objectives
  • Draft outline plan
  • detailed planning
  • Organizing and preparing the event
  • Implementing the event
  • Divestment/Legacy
24
Q

backchannel

A

An on-line real-time conversation among participants about an event or a presentation in progress

25
Q

critical path

A

The key time-limited route through a number of time-critical activities in the planning of an event.

26
Q

cut-off date

A

The designated date on which an organizer must release reserved but unconfirmed space, or confirm a booking by payment

27
Q

cut-off points

A

The points at which something ceases to apply.

28
Q

sources of income

A
  • Programmes/Brochures/Guidebooks
  • Catering/Fast Food/Sales Stalls/Stands
  • Retail/Souvenirs/Clothing/Merchandising
  • Photography Charges/Video
  • Car Parking/Transport Services
  • Raffles/Lottery/Games
  • Broadcast Rights (usually major sporting events only)
  • Sponsorship/Public Funding
29
Q

Event logistics and supplies

A
  1. Finding the venue
  • What location is required?
  • What are available venues within that location?
  • What we know about the type of audience?
  • Is a band required during the party?
  • Is a stage needed?
  • Will sound equipment be needed?
  • Can the venue provide these?
  1. Logistics

supplies, transport, distribution

  1. Support functions

Catering

  • Flow service
  • Buffets
  • Room layouts
  • Drink services

Technical facilities

  • Multimedia
  • Backdrops and staging
  • Lighting
  • Sounds and communication
  • Amenities and cleaning
30
Q

Staffing

A
  • Marketing department
  • Finance department
  • Admin department
  • Operations, visitor&support, services
31
Q

Close-down

A
  • Feedback and comments
  • Contract acquittal (bills and accounts)
  • Final accounts
  • Physical

close-down (cleaning)

  • Administrative

issues

  • Evaluation andrecording
  • Did the event meet its objectives?
  • What can be improved for the next time?
32
Q

Legacies

A
  • Personal memories
  • Friendly social contacts
  • Items handed over
  • Built facilities
33
Q

room types (banquete; theater;Ushape; boardroom; cabaretl hollow square)

A
  • size group
  • speaker;
  • communication/listening