Exam 1

Question 1

What are the 4 P’s

Answer 1

Price, Product, Promotion, Place

Question 2

What is style?

Answer 2

-created by an artist or designer
-NOT every style is in fashion

Question 3

What is fashion?

Answer 3

-fashion is based on a particular style
-fashion is a result of social acceptance and approval

Question 4

What are trends?

Answer 4

General movement in fashion changes that can be seen or tracked

Question 5

What are Fads?

Answer 5

becomes popular quickly and disappears after a short time

Question 6

What are Fads?

Answer 6

becomes popular quickly and disappears after a short time

Question 7

Define the component of design “Silhouette”

Answer 7

basic shape or form of the garment

Question 8

Define the component of design “Detail”

Answer 8

Length & Width, shoulders, waist, and sleeve treatment

Question 9

Define the component of design “Texture”

Answer 9

Looks and feel of the material

Question 10

What is the Evolution of Fashion?

Answer 10

History tells us where fashion has been and suggests where fashion is going to go

Question 11

What cause the Evolution of Fashion to change?

Answer 11

Social and Cultural change

Question 12

Who is the designer known as the father of haute couture?

Answer 12

Charles Frederick Worth

Question 13

Define Haute Couture?

Answer 13

The design and construction of high-quality clothes by leading fashion houses.

Question 14

Define The difference between Ready-To-Wear (RTW) & Haute Couture?

Answer 14

RTW-designed to be worn with our significant alterations $-$$$
Haute- designed to fit the customer with personalized alterations $$$-$$$$

Question 15

Define Fast-Fashion?

Answer 15

designer brands + mass market fashion= massage

Question 16

Define SNBN?

Answer 16

clothing available for purchase shortly after runway.

Question 17

Define A Maverick designer

Answer 17

considers visionary/ challenges the traditional fashion style

Question 18

Define A Leader designer

Answer 18

Had a long successful career at an established fashion house

Question 19

Define A Reproducer designer

Answer 19

they work with buyers and product developers to create products that work within the brand’s image at an affordable cost

Question 20

What inspires designers?

Answer 20

-creative process of fashion doesn’t have a linear path
-constantly being inspired and evolving their ideas
-fabric, color, trips, art, etc

Question 21

Define fashion forecasters?

Answer 21

develop design elements that’ll be popular with target market in upcoming seasons/years(usually work 2 yrs ahead)

Question 22

Define Directional shopping?

Answer 22

Designer travel to aspirational brands, fashion shows, shop, and cite to source inspiration

Question 23

Define Comparative shopping?

Answer 23

competitive analysis understand brands position in the marketplace, highlight differences or similarities in retailers + their competitors

Question 24

The Theory of Fashion Flow (3)

Answer 24

Downward Flow- fashion trends start from haute couture & influences other designers
Horizontal Flow-fashion trends introduced at different levels at the same time
Upward Flow- Fashion trends start from urban wear & influences other designers

Question 25

Describe A Fashion Leader

Answer 25

Being the most fashionable in their social group

Question 26

National Brands

Answer 26

owned by MF who advertises them nationally

Question 27

Private Brands

Answer 27

Owned by a retailer + only found in its stores benefit: available for consumers at a lower cost

Question 28

Retail Brands

Answer 28

Retailer's the exclusive label on most merchandise sold in the store.

Question 29

4 top national brand players

Answer 29

1st Ralph Lauren 2-4: calvin klein, donna Karan, Tommy Hilfiger

Question 30

basic/core items vs fashion items

Answer 30

basic/core- Hosiery,T-shirts, denim, lingerie Fashion fashion items- little black dress, white denim

Question 31

how many stages are involved in the product development process?

Answer 31

6 stages 1.planning the line 2.creating the design concept 3.developing the designs 4.planning production 5.production 6.distributing the line

Question 32

High Fashion Designers

Answer 32

targets fashion conscious customers

Question 33

Stylist-Designers

Answer 33

Adapts fabric/MF to produce garment within the price range of their customers

Question 34

Freelance Artist-Designers

Answer 34

not involved in the color, fabric selection or MF process.

Question 35

what are the 3 roles of producers?

Answer 35

Apparel MF, Apparel Jobber, and Apparel Contractor

Question 36

Advantages vs Disadvantages of Contractor system

Answer 36

Advances: not required large investment, lower capital necessary to set up payroll, no need to keep one factory busy yr round Disadvantage:shared Responsibility, scheduling conflicts, uneven quality+inspection, and potential for intellectual property breach