Exam 1 Flashcards
(22 cards)
High culture
ballet, symphony, art museums, and classic literature. Identified with good tastes, high education, and supported by wealthy patrons and corporate donors, associated with fine art that is primarily available at libraries, theaters, and museums
Low culture
icons, soap operas, rock music, radio shock jocks, and video games. Aligned with the questionable tastes of the masses, who enjoy commercial junk circulated by mass media, such as reality TV, celebrity gossip websites, and violent action films.
Mass media
the cultural industries - the channels of communication - that produce and distribute songs, novels, tv shows, newspapers, movies, video games, internet services, and other cultural products to large numbers of people
Gatekeepers
news editors, executive producers, and other media managers
selective exposure
people typically seek messages and produce meanings that correspond to their own cultural beliefs, values, and interests
Internet
the vast network of telephone and cable lines, wireless connections, and satellite systems designed to link and carry computer information worldwide
Net neutrality
the principle that every site and every user - whether a huge corporation or you - has right to the same computer access and network speed
media literacy
an understanding of mass media and how they construct meaning. use of critical thinking tools - description, analysis, interpretation, evaluation and engagement - that enables a person to become more engaged as a citizen and more discerning as a consumer of mass media in products
culture
the symbols of expression that individuals, groups, and societies use to make sense of daily life and to articulate their values
digital communication
images, texts, and sounds are converted into electronic signals (represented as varied combinations of binary numbers - 0s and 1s) that are then reassembled (decoded) as a precise reproduction of a TV picture, or magazine article, or telephone voice, etc.
social media
digital applications that allow people worldwide to have conversations, share common interests, and generate their own media content online
cookies
information profiles about a user that are usually automatically accepted by a web browser and stored on the users own computer hard drive
digital divide
the socioeconomic disparity between those who do and those who do not have access to digital technology and media, such as the internet
monopoly
in media economics, an organizational structure that occurs when a single firm dominates production and distribution in a particular industry, either nationally or locally
oligopoly
in media economics, an organizational structure in which a few firms control most of an industry’s production and distribution resources
Federal Communications Commission
an independent US government agency charged with regulating interstate and international communications by radio, TV, wire, satellite, cable, and internet
convergence
the technological merging of content across different media channels - magazine articles, radio programs, tv shows, video games, and movies now all available on the internet through laptops, tablets, and smartphones
cross-platform
a business model that involves consolidating various media holdings, such as cable connections, phone services, television transmission, and internet access under one corporate umbrella.
synergy
in media economics, the promotion and sale of a product (with all its versions) throughout various subsidiaries of a media conglomerate
hegemony
the acceptance of the dominate values in a culture by those who are subordinate to those who hold economic and political power
Cultural imperialism
the phenomenon of American media, fashion, and food dominating the global market and shaping cultures and identities of other nations
penny press
refers to newspapers that because of technological advances in printing were able to drop their price to one cent beginning in the 1830s, thereby making papers more affordable to working and emerging middle classes and enabling newspapers to become a genuine mass media.
