Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

COM 178 test > Exam 1 > Flashcards

Exam 1 Flashcards

1
Q

Ivy Lee

A

Persuasion
Went to Germany and taught Nazi propaganda
Executive counseling
He said if you get your message out there people will listen to it

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Edward Bernay

A

Promotion

He tried to get people to stop smoking

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

P.T. Barnum

A

he promoted circus’s
media relations
laid relations

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

St. Paul (apostle)

A

Writing letters
He invented communication through letters
Make the new religion (Christianity)
Look good and stand out to people

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Doris Fleishman

A 
Strategic planning
Eddy's wife 
Kept maiden name
Brains of operation
Pitching strategy and campaigns
passport
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Eleanor Lambert

A

Beauty

Fashion week

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Al Golin

A

Stole McDonald’s from Ray Crock
father of fast food
convenience

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Moss Kendrix

A

Coke-a cola
African Americans
Consumables/diversity

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Al Fleishman

A 
Beer 
St. Louis
Beer 
bad reputation 
Nazi
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Public Relations

A

Strategic communication process that builds mutually beneficial relationships between organizations and their publics

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

What is PR about? Skills?

A

Writing
Listening
Research
(review, revise, repeat)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

3 Practice Types

A

Agency
Corporate
Institutional (non profit)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Agency

A

Working FOR OR WITH a group of PR practitioners supporting client goals
need someone to represent them
-Cassidy and Sherry Fishman

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Corporate

A

Working for the organizational EXCLUSIVELY to support the bottom-line vision and goals of proprietary (for-profit) businesses

Megan and Nicole (caterpillar)

Most important audience is the employees

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Institutional

A

Examples: Illinois State, Advocate health care, children’s discovery museum, american red cross
non-profit organizations
similar to corporate
for a cause

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Values

A 
Motivation
Professionalism
Teamwork 
Leadership 
Duty
17
Q

PR and journalism

A

Reporting, writing, editing and transmitting

18
Q

PR and advertising

A

Assisting in selling ideas and products to audiences

19
Q

PR and marketing

A

Marketing: creating, communicating, and sending products and services that have value for audiences

20
Q

PR and development

A

Development: bringing non-commercial resources to an organization from its committed audiences

21
Q

PR and human resources

A

Expanding and delivering personnel productivity through external and internal audiences

22
Q

PR and leadership

A

taking charge of an audience to reach a common goal

23
Q

PR and event planning

A

Developing, promoting and executing activities which attract personal and financial support for products, services, organizations and causes

24
Q

Authenticity

A
  • A different mirror.
  • Bringing people together, they aren’t going to tell you what you want to hear, but need to know
  • Behavior
  • Getting real vs. reality
  • New reality of public relations
  • Goblin Harris
25
Q

Walk your talk &

3 T’s of Civic engagement

A

Your organization’s place in the world
Do what you say you are going to do
time, talent, treasure
what YOU can give

26
Q

Four things you need to know for PR

A
  1. Know your business
  2. Know your audience
  3. Build relationships
  4. Demonstrate influences
27
Q

What is a good pitch

A

What a company wants you to know and knowing what the audience wants to hear

28
Q

persuasion

A

changing the audiences behavior

a result of having good ethos, pathos and logos

29
Q

public relations is about perception (3 things)

A

identity - what you put out there
image - how you are viewed at a specific time
reputation- aggregate of how people see you

30
Q

mission

A

tell the organization who the company does business with, what the organization stands for, focused on action and purpose of organization, how the organization does what it does

31
Q

vision

A

provides organization with guidance, how to achieve their mission, all about the FUTURE, how will they reach that goal

32
Q

PR is a part of

A

Marketing

33
Q

5 P’s

A
  1. preparation
  2. passion
  3. persuasion
  4. professionalism
  5. persistance
34
Q

3 steps to perfect pitch

A

do research
make personal
know story

35
Q

work inside out

A

employees are most important ambassador, talk with them!

36
Q

engage friends and foes

A

understand every aspect of both

37
Q

trust in transparency

A

be open about everything, even tough topics

38
Q

use real words

A

be yourself in writing

COM 178 test (2 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions