EXAM 1 Flashcards
(32 cards)
Definition of communication
shared meaning
Def. of feedback
response from person knowing they acknowledged the message sent
encoding
symbols used by self that we understand
decoding
another person understands a symbol you understand
Interpersonal communication
talk between two people. ex: cell phone/online
Mass communications
Large/well known organizations. ex: tv, radio, magazines
Media multitasking
Multiple devices in use at once. Ex: on cell, while watching tv and typing on laptop.
Encoding, noise, decoding
transfer to words and interpret meaning. Ex: whistling a happy song- someones happy.
culture
shared behaviors. ex: iced coffee
convergence
media models channels- podcasts,video, audio
Definition of cultural communication
SHARED MEANING
know that: television networks sell viewers to ads as a “product”
selling your “eyeballs”/ what is seen to television and ads
concentration of media ownership
economy scale- fewer people to run companies when buying a ton of companies
the stamp act
economy taxing printed documents
Linotype
Print press
What media is not advertiser supported?
Books
Public occurrences both foreign/domestic
First printed newspaper in colonies
The penny press
Cheap printing for less money each paper stack
Wire service: a) how they started b) what they are
a) b)
When did mag. become mass circulated?
Post civil war
muckrakers: a) what are they b)who came up w/ the term?
a) b)
consumer magazines
newsstands magazines
Agenda setting theory
News cant tell us what to think about a topic but can tell us about the topic
Hypodermic needle theory:
Dangerous drug “Media could influence everyone”
