Exam 1 Flashcards
(123 cards)
Is quality a new concept in modern history?
No, William Procter sayd their first job was to produce quality products so their customer will keep on buying. If they produced it efficiently and economically the company will earn a profit in which the employee will benefit from
what are the three issues that are critical to manaagers of manufacturing and service organizations
- Productivity
- cost
- Quality
what is productivity
the measure of output achieved per unit of input
what is most important in the long term success or failure of a company?
QUALITY
-it accelerates organizational growth through better execution of alignment and it provides the voice of the customer to develop innovative products and services.
what are some Pros of ensuring quality in your products?
- it provides an organizational competitive advantage
- created loyal customers
what did a vice president of united workers state?
-no quality = no sales = no sales = no profit = no profit = no jobs
what is the malcom baldridge award?
-it recognized outstanding organizations that have highly effective management practices that lead to superior business results
what was motorolas key beliefs
- respect for the people
2. uncompromising integrity ( reduction of defects)
what does pricewaterhouse cooper do and what are its strategic goals
it provides business advisory services including risk consulting, management and technology
- main goals
1. profit
2. workforce
3. customers
4. operations
what doe te goals of pricewaterhouse cooper align to
- they align to the companies strategic objectives
- strategic advantages
- strategic challanges
- short and long term plans
- performance objective and practices
what is the definition of quality?
people view quality subjectively and in relation to different criteria based on their individual roles.
- there is no universal definition of quality
- the real definition is: a subjective term for which each person has his or her own deifinition.
what are the different perspectives that describe quality
- transcendent
- product
- value
- user
- manufacturing
- customer
Trancedent ( Judgemental ) Perspective
transcend is: to rise above or extend beyond ordinary limits - the goodness of a product
- an absolute and universal mark of standard of high achievement
- ex. rolex, ritz calrton
- you just know quality when you see it
- product excellence associates with high prices
- but quality is not correated with high prices
Product Perspective
- related to the quantity of some product attribute
- ex. threat count of a pillow
- ex. features in a phone
- this assement understands it that more features equals more quality.
- ex. designers incorporate more feature into product even though the customer may not want them. Good marketing research is needed
User Perspective
-individuals have different wants and need therefore there are different expectations of a product
-The main importance here is - Fitness for intentional use or how well the product preforms its intended function
ex- nissan and its non roomy cars in the US
-US ffridges in Japan–> they were too big
Value Perspective
- the relationship of product benefit to price.
- the customer no longer purchases on price alone.
- they compare the price to the customer benefit package that the company offers
what does the customer benefit packag incude
- physical product
- quantity dimensions
- presale support
- postsale support
who introduced value pricing
procter and gamble and it provided competitive advantages
Manufacturing perspective
- Conformance to specification
- (meeting high standards for goods and services).
what are specifications
- specifications are targets and tolerances determined by designers of goods and services
- targerts are ideal values of production for which to strive for.
- tolerances are used because it is impossible to meet target all the time
- ex. ritx carlton same experiecne everywhere
customer perspective
-meeting or exceeding customers expectations
what is a consumer
- the ultimate purchaser of a product or service
* ex. the person buuying a finished car
what are the two different types of customers
- external customer: companies buying product from another company
- Internal Customer: people who receive goods or services from suppliers within the organization ex. assembly to
describe the quality perspective in the value chain
- the value chain shows the essential elements of a value chain in manufacturing for developing products and services.
- customer is the driving force( main importance in trancendent and product perspective)
- the goods and services should meet the customers need
- marketing is in charge of this ( user perspective)
- from there is goes to design ( value perspective)
- From design it goes to manufacturing ( manufacturing perspective)
- customer perspective = provides basis for coordinating entire value chain