Exam 1 Flashcards
(108 cards)
an integrative management field that combines analysis, formulation, and implementation in the quest for competitive advantage
strategic management
the set of goal-directed actions a firm takes to gain a sustain superior performance relative to competitors
strategy
a strategy is good when it enables a firm to achieve superior performance
good strategy
the three elements of a good strategy
- diagnosis of the competitive challenge 2. a guiding policy to address the competitive challenge 3. a set of coherent actions to implement a firm’s guiding policy
superior performance relative to other competitors in the same industry or the industry average
competitive advantage
outperforming competitors or the industry average over a prolonged period
sustainable competitive advantage
underperformance relative to other competitors in the same industry or the industry average
competitive disadvantage
performance of two or more firms at the same level
competitive parity
strategy is about creating superior ______ while containing the _____ to create it
value; cost
managers achieve these combinations of value and cost through
strategic positioning
the greater the difference between value creation and cost, the greater the firm’s _______________ and the more likely it will gain competitive advantage
economic contribution
the key to successful strategy is to combine a set of activities to stake out a _______ within an industry
unique strategic position
since clear strategic positioning requires _______, strategy is as much about deciding what not to do, as it is about deciding what to do
tradeoffs
what is not strategy
- grandiose statements 2. a failure to face a competitive challenge 3. operational effectiveness, competitive benchmarking, or other tactical tools
the first step to gaining and sustaining a competitive advantage is to define
the vision, mission, and values
a statement about what an organization ultimately wants to accomplish; it captures the company’s aspiration
vision
a stretch goal that pervades the organization with a sense of winning, which it aims to achieve by building the necessary resources and capabilities through continuous learning
strategic intent
description of what an organization actually does-the products and services it plans to provide, and the markets in which it will compete
mission
two types of vision statements
customer-oriented vision statements and product-oriented vision statements (this one often constrains a company’s ability to adapt to changing environments)
statement of principles to guide an organization as it works to achieve its vision and fulfill its mission, for both internal conduct and external interactions; it often includes explicit ethical considerations
core values statement
ethical standards and norms that govern the behavior of individuals within a firm or organization
organizational core values
AFI strategy framework
a model that links three interdependent strategic management tasks-analyze, formulate, and implement-that, together, help managers plan and implement a strategy that can improve performance and result in competitive advantage
a framework that categorizes and analyzes an important set of external factors that might impinge upon a firm; these factors can create both opportunities and threats for a firm
PESTEL model
what does PESTEL stand for
political, economic, sociocultural, technological, ecological, and legal