Exam 1 Vocab Flashcards

(33 cards)

1
Q

Operational Effectiveness

A

doing similar activites better than competitors

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2
Q

Competitive Strategy

A

Doing different activites from rivals or similar ones in different ways

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3
Q

Strategy

A

establishing and sustaining a unique position; creating fit among activites

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4
Q

Types of strategic positions

A

Variety-based, needs-based, accessed-based

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5
Q

Variety-Based positioning

A

Producing subset or products

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6
Q

Needs-based positioning

A

Serving needs of particular group

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7
Q

Accessed-based positioning

A

finding different ways to access customers

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8
Q

Trade-offs

A

doing more of one thing and less of another

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9
Q

strategic advantage

A

Way of doing things that makes company more successful than others; coherent whole, greater than sum of individual activites

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10
Q

What are the 3 types of fit

A

Simple consistency, reinforcing fit, optimization of effort

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11
Q

Simple Consistency

A

fit between activities and overall strategy

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12
Q

Reinforcing fit

A

fit among activities themselves

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13
Q

Optimization of effort

A

fit with activites and high order goals and objectives

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14
Q

Value Chain Framework

A

maps out how activites fit together

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15
Q

Strategic group

A

group of firms that compete on similar strategies that differ from other groups

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16
Q

4 key elements of strategy formulation

A
  1. company strengths and weaknesses
  2. personal values of key implementers
  3. industry opportunities
  4. Broad social expectations
17
Q

Competitive disadvantage

A

firm gets profit below average industry profit level

18
Q

Competitive parity

A

obtains profit at average profit leve

19
Q

Temporary competitive advantage

A

profit above industry average for short period of time

20
Q

Sustained competitive advantage

A

profit above industry average for long time

21
Q

Distinctive competencies

A

firm specific resources that give it value-enhancing strategies

22
Q

Business level strategy

A

plan to use firm resources and distinctive competencies to gain competitive advantage

23
Q

Focused Cost-leadership strategy

A

offers low priced products to one group of customers

24
Q

Cost leadership strategy

A

offers low priced products to many customers

25
Focused differentiation strategy
offers unique products to one group of customers
26
Differentiation Strategy
offers unique products to many customers
27
What are the stages of the industry life cycle
embryonic, growth, stakeout, maturity, decline
28
What are the types of business strategies
Focused Cost-leadership, cost leadership, focused differentiation, differentiation
29
What are the generic business strategies
Product differentiation, market segmentation, distinctive competencies
30
What are the 5 Forces Frame Work
Threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitutes, industry rivalry
31
What is Resource-Based View
Suggested by Barney that firms should look inward to find sources of competitive advantage
32
Low-cost strategy
minimizing operational costs to offer products at a lower price than competitors
33
Hill's contingency framework
Combining differentiation with low-cost strategies depending on environment