Exam Flashcards
(22 cards)
A PESTEL analysis is a _______ and a _______.
Management framework. Diagnostic tool
Q1. Identifying potential threats and risks is paramount for organizations as it:
enables proactive risk management, reducing the likelihood of undesirable events and minimizing their negative impacts
Q1.The risk management process categorizes risks as ______ or _______
acceptable or unacceptable
Q1. acceptable risks documented for ______
future considerations.
Q6. Managing social media, especially during a crisis, is essential for __________.
effective communication
Q6. However, the speed and accessibility of social media also pose challenges, as ________ can spread quickly, amplifying the ______
misinformation
impact of a crisis
Q2. A comprehensive crisis management plan ensures ______, ______, and __________.
preparedness
quick and effective response
rotection of business reputation.
Q2. A crisis management plan is descibed as a ________
living manual
Q2. six stages of Faulkner’s Model are
Pre-event, Prodromal, Emergency, Intermediate, Long-term Recovery and Resolution
Q2. Explain key points under Pre-event phase
actions can still be taken
warning signals
- The effectiveness of this early identification depends on the ability of destinations to scan their internal and external environments
Tourists, being relatively unfamiliar
Q2. In emergency phase, the primary focus is on __________
protecting people and property
Q2. In emergency phase; immediate response involves _________
evacuating both visitors and locals from the affected area
Q2. LONG-TERM (RECOVERY):
Rebuilding
to restore normal operations
reshaping offerings
Destination recovery marketing becomes crucial
Q2. Faulkner’s Assumptions
assumption that crises are predictable in both occurrence and form
crises follow a defined path or lifecycle,
oversimplifies the complexity and chaos inheret in real crisis as they may exhibit characteristics from different stages simultaneously
List the 4 Rs of crisis management
Risk Reduction, Readiness, Response and Recovery
The 4 C model in crisis management comprises
Cognition, Communication, Cordination and Control
What is the difference between the 4C model and the 4R model
The 4 Rs focus on a structured approach to different stages of crisis management, from risk identification to recovery, while the 4 Cs emphasize ongoing cognitive, communicative, coordinative, and control-related processes during a crisis.
Q6. List two best practices for crisis communication using social media tools
Be cautious about message update speed.
Monitoring Misinformation
Q5. List two of the four issue areas identified by Pursiainen (2018)
Network Communication and Coordination
External communication
Q5. External communication in crisis management involves interacting with the ____ , ______, and ______.
media
external stakeholders
the general public
Q5. Crisis communication can be defined as _______ (Coombs, 2010).
the strategic use of words and actions to manage information and meaning during the crisis process
