Exam Flashcards

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1
Q

Leading

A

vertical spacing between lines of type

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2
Q

Proofreaders Mark

A

When proofing a copy, the mark’s used to show the corrections that need to be made.

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3
Q

Crop marks

A

Short, fine lines drawn on the image to indicate a cropped area or on a paste up to indicate where a printed sheet will be trimmed.

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4
Q

Analogous Colors

A

colors next to one another on the color wheel

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5
Q

Illustration

A

Area of art that uses images to make an applied, visual statement which usually accompanies text

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6
Q

Cropping

A

Remove parts of the vertical or horizontal dimensions of a photograph to focus attention on the remaining portion

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7
Q

Color Schemes

A

categories of color combinations based on the position of the color wheel

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8
Q

Letterspacing

A

the amount of space between letters of a word

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9
Q

Resolution

A

the fitness or sharpness of an image, that is based on the number of pixels per inch

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9
Q

Visual Rhythm

A

Repetition of shapes, values, colors, and textures to set up a visual or intellectual pattern

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10
Q

Clip Art

A

Copyright free images in print or electronic form that can used as is or altered to suit your needs

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10
Q

Tint

A

light value of a hue created by adding white

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11
Q

COMP

A

Highly finished layout for presentation.

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12
Q

Primary Colors

A

Colors that can be mixed to create secondary colors

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13
Q

Word Spacing

A

the amount of space between words

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14
Q

Grid Layout

A

Arrangement of horizontal and vertical lines that produce groups of squares and rectangles that give an underlying structure to elements in the page layout

15
Q

Process Colors

A

Colors used in offset printing, (Cyan, Magenta, Yellow, and Black)

16
Q

Halftone

A

Reproduction of continuous tone art

17
Q

Justify

A

Lines of text that are aligned on both the right and left so both sides of a column are straight.

18
Q

Complementary color

A

Colors that are opposite one another on the color wheel.

19
Q

Spot color

A

Another name for non process or PMS colors.

20
Q

Continuous tone art

A

Art or photography with a range of values that must be reproduced by making a halftone screen.

20
Q

Flush Left

A

Format for typography that gives an aligned left edge

21
Q

Focal Point

A

The first area that attracts attention and encourages the viewer to look further

22
Q

Monochromatic

A

Use of a single hue in varying values.

23
Q

Color separations

A

With a full color image, the printer has to separate out yellow, cyan, magenta and black to make the image suitable for process printing. This process results in color separations.

23
Q

STET

A

Proofreader’s mark on copy meaning “Let it stand.”