Exam 2 Flashcards

(38 cards)

1
Q

The internet is the infrastructure on which the web exists

A

True

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2
Q

Sensors that can monitor and report on data about traffic and parking conditions are part of a network of physical objects known as the Internet of Technology

A

False

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3
Q

Cascading Style Sheets are specialHypertext Markup Language tags to globally define font characteristics for a variety of page elements as well as how those elements are laid out on a webpage

A

True

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4
Q

Like other programs, Java software can run only on specific types of computers.

A

False

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5
Q

JavaScript can be used to validate data entry in a Web form.

A

True

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6
Q

Twitter is a microblogging service.

A

True

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7
Q

A podcast is a video broadcast over the internet.

A

False

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8
Q

Video content can be placed on the internet using the same approach as a blog.

A

True

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9
Q

The internet is a hyperlink based system that uses a client/server model.

A

False

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10
Q

A telecommunication protocol is any material substances that carries electronic signal to support communications between a sending and receiving device.

A

False

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11
Q

The institute of electrical and electronics engineers is a leading standards-setting organization whose IEEE network standards are the basis for many telecommunications devices and services.

A

True

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12
Q

A client is any computer on a network that sends messages requesting services from the servers on the network.

A

True

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13
Q

The Asia-Pacific region has overtaken North America as the region with the largest B2C sales and now accounts for over one-third of total worldwide B2C sales.

A

True

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14
Q

Lack of trust in online sellers is one of the most frequently cited reasons that some consumers are not willing to purchase online.

A

True

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15
Q

An electronic exchange is an electronic forum where manufacturers, suppliers, and competitors buy and sell goods, trade market information, and run back-office operations

A

True

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16
Q

In the past, market segmentation has been easy for B2B marketers because firmographic data was easy to obtain

17
Q

Consortium-operated exchanges are open to any set of buyers and sellers within a given market

18
Q

Consumers who have enrolled in mobile banking and downloaded the mobile application to their cell phones can check their credit card balances before making major purchases

19
Q

Smart card use is restricted to data associated with financial transactions

20
Q

smart cards are less protected from misuse that conventional credit, charge, and debit cards because the smart card information is not encrypted

21
Q

If you abandon an online shopping cart, the seller does not care what you were shopping for.

22
Q

With an online transaction processing system, each transactions is accumulated over a period time and prepared for processing in a large batch of similar transactions.

23
Q

The main difference between batch processing and online transaction processing is in the timely update of data

24
Q

it is acceptable for transaction processing systems to capture inaccurate data

25
small and medium size companies do not employ enterprise systems
False
26
the elimination of organizations that operate between the producer and the consumer is called ___.
Disintermediation
27
business analytics can be used only for forecasting future business results
False
28
the data for BI comes from many sources
True
29
a marketing manager who does not have deep knowledge of information systems or data
False
30
some insurance companies can detect fraudulent claims using BI software
True
31
data scientists do not need much business domain knowledge
False
32
for an organization to get real value from its BI efforts, it must have a solid data management program
True
33
creative data scientists- a key component of BI efforts is an organization- are people who are primarily focused on coming up with novel ways of analyzing data
False
34
data governance involves identifying people who are responsible for fixing and preventing issues with data
True
35
in OLAP data cubes, you would likely find numeric measures categorized by time and geography
True
36
online analytical processing is another name for enterprise application
False
37
data cubes can be created on ad hoc basis. there is no need to create them ahead of time
False
38
data mining is used to explore large amounts of data, looking for for hidden patterns that can be used to predict future trends and behaviors
True