Exam 2 Flashcards
(46 cards)
What is conformity?
When we act differently in response to real or imagined pressure from others
What are examples of positive vs. negative conformity?
Positive: Cohesion within a group, Facilitates cooperation, Helps promote safety, Learn norms & practices
Negative: Loss of individuality, Can lead to poor decision-making, Peer pressure, Inhibition of personal growth
What are Sherif’s studies of norm formation focused on?
Do social norms develop when making judgments under uncertainty?
What did Asch’s studies demonstrate about conformity?
People conform to groups even when they know they are wrong
What factors influence conformity according to Asch’s study?
Group size, Anonymity, Presence of dissenting voice
What are the psychological effects that increase obedience?
- ‘Slippery slope’ of small requests that escalate
- Opportunity to deny responsibility
- Limited time to reflect on the decision
- Framing of shock-giving as a social norm
What ethical concerns are associated with Milgram’s experiment?
- Caused severe emotional distress
- No informed consent
- Participants were deceived about their purpose
- Altered self-concept
What are the key takeaways from classic studies on conformity?
- Status matters
- Judgment insecurity matters
- Public vs. private response matters
What factors affect conformity?
- Group size
- Presence of an ally
- Prior commitment
- Commitment to the group
- Cultural norms
What is the role of dissent in conformity?
Dissent lessens effects of conformity, allowing individuals to see/believe/act differently
What causes cognitive dissonance in conformity?
Conformity can create discomfort when we know the group is wrong
What is normative influence?
Changing behavior to fit in
What is informational influence?
Changing behavior because you have more information
What predisposes certain individuals to conform?
- High need for approval
- Lower self-esteem
- Belief that outcomes are influenced by external forces
- Younger age
What is reactance?
People resist or reject perceived threats to their freedom or autonomy
What are the positive aspects of conformity?
- Cohesion within a group
- Facilitates cooperation
- Helps promote safety
- Learn norms & practices
What are the negative aspects of conformity?
- Loss of individuality
- Can lead to poor decision-making
- Peer pressure
- Inhibition of personal growth
How can we resist conformity?
- Self-awareness
- Critical Thinking
- Building Confidence
- Learning to say ‘No’
- Surrounding ourselves with positive people
What is persuasion?
The process by which a message induces change in beliefs, attitudes, or behaviors
What is the central route in persuasion?
Occurs when people focus on the arguments and respond with favorable thoughts
What is the peripheral route in persuasion?
Occurs when people are influenced by incidental cues, such as a speaker’s attractiveness
What are key features of a persuasive communicator?
- Credible
- Attractive & Charismatic
- Relatable
- Confident
- Pure intentions
What are the seven persuasion principles?
What is the difference between primacy and recency effects?
- Primacy = information presented early
- Recency = information presented last