Exam 2 Flashcards
What section of the sales cycle is a task that one of your potential customers may perform includes seeing if your product or service solves their problem.
information search
What allows authors to customize the metadata for pages and page content?
use seo plug-ins
What person is responsible for making sure that the website is as trackable (or more) after launch as before and that the launch doesn’t disrupt ongoing marketing campaigns.
marketing metrics owner
Which person is in charge of the website infrastructure planning and implementation
technical team
What is the role of the user researcher?
the person or team who learns about the target customer to create useful and meaningful personas, and who plans and conduct usability tests.
What is the importance of unified font styles and shapes across website style sheets more than mindless consistency?
repitition
In conversation, what is the repeating back of your own words to demonstrate your attention and understanding?
active listening
What describes reduced distraction in terms of making sure the landing pages match the creative campaign look and message.
unrelated copy and graphics
What is not a western language web convention
links to unvisited websites are red
According to Jakob Nielsen, what is the suggested readability level for websites
grade 5 - 8
What is the default action of a web server when someone requests a page that does not exist?
show a 404 error page
What does the textbook say about the use of social strategies in your advanced visibility campaign?
Social strategies alongside SEO and Paid Search are recommended
One of 5 steps in the managing of a paid search campaign includes generating keywords and setting a campaign region, what describes this step?
define your market
