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Mass Comm > Exam 2 > Flashcards

Exam 2 Flashcards

(58 cards)

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1
Q

(Paramount, Loew’s/ MGM, Fox Film Corporation, Warner Bros. and RKO) dominated Hollywood during Golden Age; five major film studios

A

Big Five

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2
Q

ABC, NBC, CBS (Big 3) dominated television until this company launched in 1986

A

Fox Broadcasting Company (1986)

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3
Q

low-budget productions centered around real people in unusual settings; modern day shows combine drama, romance, humor, and sex

A

reality television

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4
Q

exs: Candid Camera & The Original Amateur Hour

A

early reality shows

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5
Q

The Big 3, dominated television until Fox Broadcasting Company(1986)

A

ABC, NBC, CBS

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6
Q

launched in 1926; First radio network; part of The Big 3 networks

A

NBC

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7
Q

situation comedies that feature regularly occurring characters

A

sitcoms

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8
Q

one of the mainstays of network television; include mysteries, crime thrillers, and action/ adventure stories

A

Drama

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9
Q

targeted stay at home moms; get name from detergent companies that initially sponsored programs; continuously unfold and never resolve

A

Soap Operas

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10
Q

Soap operas popular on Primetime

A

Dallas, Dynasty, Bev Hill 90210, The Sopranos

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11
Q

predecessor to the record player

A

gramophone

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12
Q

established the National Broadcasting Network (NBC)

A

RCA (Radio Corporation of America)

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13
Q

Chinese martial arts films

A

Wuxia

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14
Q

novels appealed to working class

A

dime novels

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15
Q

pioneer of comic book publishing

A

Eisner

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16
Q

televisions network established in 1986

A

FOX

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17
Q

record companies bribed radio stations and DJs to play music

A

Payola

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18
Q

First radio network

A

NBC

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19
Q

journalism; uses sensationalized news

A

Yellow Journalism

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20
Q

created nickel-in-the-slot machines

A

Glass

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21
Q

established Aug. 1, 1981

A

MTV

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22
Q

one of “the top five” film studios

A

Paramount

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23
Q

published Pennsylvania Gazette in 1730

A

Franklin

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24
Q

career started in spaghetti westerns

25
founded in 1959 by Berry Gordy Jr.
Motown
26
invented phonograph in 1877
Edison
27
Samurai
Japanese warrior films
28
turned yellow journalism into ethical journalism
Pulitzer
29
first to conduct newspaper interviews
James Gordon Bennett
30
focused on darker side; revolved around themes of madness, insanity and betrayal.
German expressionist cinema
31
films concentrated on complex character relationships, sexual passions, and religious turmoil
French New Wave
32
featured nonprofessional actors; had stories about the poor and working class
Italian neorealism
33
Japanese monster films | ex: Godzilla
Kaiju
34
began operations April 28, 2003; became single largest seller of music in the world; approx. 70% of retail music sales worldwide
Apple's iTunes
35
most widely credited with invention of modern sound recording
Thomas Alva Edison
36
1877 Edison completed ; recorded sound as notches on a tinfoil-wrapped cylinder
phonograph
37
slang term for "sex," originated from blues music; 1950s; stirred transformation in music, helped push and reflect cultural change
rock 'n' roll
38
developed out of the melting pot of black American music 1940s&1950s; jazz, blues and gospel music
Rhythm and Blues (R&B)
39
untrained musicians; passed down via oral tradition, grew during 1960s; became voice of democracy and social change
folk music
40
produced with help of psychedelic drugs, experiments with multitrack technology and non-Western musical styles
psychedelic sound
41
Woodstock, New York; August 15, 1969; largest outdoor music festivals ever held; drew half a million people to 600 acres of farmland
Woodstock festival
42
promotion of image, rather than the acting, of notable film stars
star system
43
tough, beat-driven music developed by British musical artists and influenced by American rock 'n' roll, jazz and blues artists
skiffle
44
films had cynical and menacing mood; directors used black white to tell stories about betrayal, revenge, and corruption
film noir
45
theaters charged 5 cents for admission
nickelodeons
46
Louis Glass's predecessor to the jukebox; started out playing one short song yet sparked coin-operated entertainment machines craze
Nickel-in-the-Slot
47
3rd rival radio pioneer; visionary and shrewd promoter; founded RKO (Radio-Keith-Orpheum) Pictures in 1928; needed way to market RCA's innovative sound-on-film technology, the RCA photophone
David Sarnoff
48
suspenseful chapter ending in a serially published novel; encourages readers to purchase next issue
cliffhanger
49
low-budget films shot in southern Italy; mimicked the American Southwest; helped launch Clint Eastwood's career
Spaghetti Westerns
50
producing over 1000+ movies a year; Indian cinema films made in Mumbai; storylines from Hindu mythology; include comedy, romance, music, and singing
Bollywood
51
French term meaning "placing on stage"; everything set before a camera; from physical props, to the costumes, to where the actual actors stand in place
mise-en-sc`ene
52
published by Benjamin Franklin in 1730;most widely read newspapers in the colonies
Pennsylvania Gazette
53
American inventor; self-proclaimed "father of radio and the grandfather of television."; secured patent for Audion tube-device that for the first time allowed transmission and reception of the human voice
Lee De Forest
54
1920s 1930s forum for entertainment-oriented news established by Walter Winchell; popular in tabloid journalism
gossip column
55
invented gossip column; earned national attention for his coverage of Lindbergh baby kidnapping; sensationalist tabloid reports (factual and exaggerated) of rich and famous served as social therapy during Great Depression
Walter Winchell
56
oldest and most successful cinema industry in the world
Japanese cinema industry
57
first sports events covered over broadcast television
boxing and wrestling matches
58
first televised sports event
college basketball game Columbia Univ vs Princeton Univ

Mass Comm (4 decks)

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