Exam 2 Flashcards
(46 cards)
Market power
When firms are able to restrict competition to keep prices above marginal cost
Monopoly
100% market power
Strategy to gain market power
Limit competition (sustain any factors that do this)
Market strategies to restrict competition:
- Guarding trade secrets
- Control of essential resource
- Exclusive contracts (Coke on campus)
- Collusion (form a cartel, agree on price, act as a monopoly)
Non-market strategies to restrict competition
- Patent or trademark protection
- Trade regulations
- Government licensing
- Govt or NGO certification
Optimal sales target
Where marginal revenue equals marginal cost
If MR > MC…
Increase sales, firm could make a profit by selling one more unit
If MC > MR…
Avoid sales, firm will lose money selling one more unit
Optimal price
Given optimal sales target, price is found as markup over cost where markup factor depends on demand for the product
Firm with market power sets price (1) and output (2) than efficient levels
(1) - higher, (2) - lower, too few units being produced
Perfect price discrimination:
Each consumer is charged a price equal to her willingness to pay
- No social inefficiency, but all surplus goes to producer
- Example: dutch auction
Imperfect price discrimination
Groups of consumers are charged different prices
- Profits increased relative to single price but not as high as perfect
- Consumer surplus decreased but not equal to 0
Under imperfect, profit and socially efficient are…
Different. There is a gap between the profit and socially efficient max because of the step nature of imperfect
Players
Decision makers within the game
Examples: firms, government, interest groups
Strategies
Decision choices
Examples: price, products, advertising, campaigning, lobbying, regulation
Payoffs
Outcomes of the decision choices (in terms of profits or losses usually) –> politics, probability of winning
Dominant strategy
A strategy that results in the highest payoff for a player regardless of what strategy their rival plays
Secure strategy
In absence of a dominant strategy, play the strategy that guarantees the highest payoff given the worst payoff
Think like your Rivals
In absence of a dominant strategy, look at the game from your rivals perspective
Nash equilibrium
A condition describing a set of strategies in which no player can improve her payoff by unilaterally changing her strategy given her rivals strategy
Extensive-form Game
Players, available information, available strategies, resulting payoffs and the sequence of moves
Subgame perfect equilibrium
A set of strategies that allows no player to improve his own payoff at any stage of the game by changing strategies -> work backwards from your rivals strategy
Role of government:
-To promote competition
Antitrust policies
US has enacted to make it illegal to attempt to monopolize a market
-Department of Justice uses industry sales concentrations as an indication of the level of competition