Exam 2

Question 1

Offers Job Opportunities that hold a degree of security not found in many jobs

Answer 1

Big Business

Question 2

What’s a way to reach public and communicate with their own employees

Answer 2

electronic communication

Question 3

Who else uses electronic communication

Answer 3

educational institutions, government offices, professional and citizen organizations and associations

Question 4

Who uses tools of broadcasters and cablecasters

Answer 4

Writers/producers of corporate media program

Question 5

What are the objectives of the program

Answer 5

meeting with managers to learn goals, target audiences, and motivations.

Question 6

what does the company want the media program to accomplish?

Answer 6

To educate and inform the target audience, sales force, new or all employees.

Question 7

What are the most common goals in education and training?

Answer 7

Know who the company wants to reach and what specific objectives are desired.

Question 8

Define the objectives as it pertains to the _____

Answer 8

audience

Question 9

If you place yourself in the position of the target audience you will think…

Answer 9

“What’s in it for me?”

Question 10

First thing to know about is the amount of money available as soon as possible.

Financing project usually determines nature of production. (Nielsen)

Answer 10

Budget

Question 11

Prepare an ______ for the program – establishes what will be done and what format program will take

Answer 11

Outline

Question 12

Before you start writing think what are the goals of the program to convey by ________ your company

Have detailed information to write an effective script.

Consult management about company’s goals and observations.

Answer 12

Research

Question 13

Who is the Writer involved through the completion of the project including changes at any phase

Answer 13

Production

Question 14

Projects a personality that interests viewers, i.e., company manager, celebrity, company employee

Answer 14

On-camera spokesperson

Question 15

Narrator talks while visual information presented.

Inexpensive, easy to use – and easy to abuse.

Must have strong connection between the voice and the pictures.

Slide program less expensive than a video – visual motion not needed in some training programs.

More than one voice can be used.

Answer 15

Voice-Overs

Question 16

Effective way to describe new product by knowledgeable person or customer.

Simulated __________ must have host and guest’s material seem spontaneous.

Answer 16

Interviews

Question 17

Advantage – relates what has already happened or what actually exists.

Companies often use video magazines as internal information source to inform employees and build company morale.

Can establish a series with each episode conveying several topics.

Newscasts also used to inform and promote

Answer 17

Documentaries

Question 18

Used for important topics. __________ stories involving problem-solution format with actors. Downside is managers reluctant to dramatize approach that illustrates problems; they want company to look good even when problems exist. Rarely used in corporate formats.

Overall, humor should be used with care – emphasis based on selling or training points.

Answer 18

Dramatic Formats

Question 19

when creating a corporate video to emphasize what the employee needs to do you should ______ ________ about the video your creating

Answer 19

Think visually

Question 20

Use active voice

Answer 20

not passive.

Question 21

Don’t tell people what they “should” do - Tell them what to do.

Answer 21

Avoid “should” constructions.

Question 22

Choose familiar words.

Don’t include too many ideas.

Keep sentences short – write only what is needed to clarify what is seen.

Answer 22

Maintain an informal style.

Question 23

Write tight

Answer 23

Write copy that’s easy to say and easy to grasp.

Explain and define technical terms.

Question 24

_______ important, especially in training projects.

Answer 24

Repeat, Repeat

Question 25

What is the whole ______ that is used to tell your story. The basic voice-over-picture information video is the most common.

Answer 25

Concept

Question 26

In simplest terms:  Beginning  Middle  End

Answer 26

Structure

Question 27

The most common structure for informational videos is:

Answer 27

```  Introduction  Features  Testimonials  Call to Action  Conclusion ```

Question 28

A video project with an ____ ____will turn the script into a kitchen sink full of extraneous information.

Answer 28

Unclear Goal

Question 29

When writing the absolute best you can hope for is that viewers will remember three key points. Irrelevant content will make it more difficult to remember even those three. When in _____, _______ it out

Answer 29

When in doubt, throw it out.

Question 30

Everyone in the organization wants their side of the story told -- more and more stuff. Writer must restrict the content, and by so doing, empowering the script.

Answer 30

Less is More

Question 31

The look and feel of the video. Many corporate production _______ are patterned after broadcast television ________ such as news documentaries, video magazines, MTV, docudramas, commercials, and infomercials.

Answer 31

Style

Question 32

Do not use _____

Answer 32

Print-Oriented Writing

Question 33

What does print do? What does Video do?

Answer 33

Describes; Shows

Question 34

 Complex sentences full of _____ and _____ have no place in a script.

Answer 34

Commas and Clauses

Question 35

Short declarative sentences, phrases, and even one-word statements give ________ to the _________.

Answer 35

Punch to the narration

Question 36

The two-column format functions like a paper-edit -- the shot-by-shot relationship of audio to video functions like two running time lines. Theoretically, the producer can take the script into the edit suite and cut to match. This acts as what?

Answer 36

Blueprints for Production.

Question 37

Words can't be separated from the visuals. The complete presentation, audio and video, must be represented on the page, otherwise the crew will overshoot and later be forced to organize all that extraneous footage in the edit suite.

Answer 37

How Much Visual Detail do you need?

Question 38

The ____ is the most crucial part of a script

Answer 38

Opening

Question 39

In a __ minute video, the first ___-___ seconds introduces the ___, the ___, the ____ and the ____

Answer 39

5; 30-45 Subject; Concept; Questions; Style

Question 40

The video may have a ____, but for the audience, there has to be a _____.

Answer 40

Goal; Pay-off

Question 41

you have to deliver the goods to the company at the end when it is _________

Answer 41

Completion

Question 42

What will bring the script to completion without having to impose an ending?

Answer 42

Good Structure

Question 43

All films, even corporate/industrial videos, are ultimately about ______.

Answer 43

Transformation

Question 44

________ and ________ are both typically under the direction of the news departments of stations or networks.

Answer 44

Features and Documentaries

Question 45

What provides information and present a point of view (POV).

Answer 45

Documentaries

Question 46

who wants to make a documentary that has substance and meaning should have a “fire in the belly,” should be passionate enough about something to try to motivate the viewer or listener to take action on the issue.

Answer 46

The writer and producer

Question 47

What is a straightforward report on an event, situation, person, or idea, such as the life of someone in the community.

Answer 47

A Feature

Question 48

How to start a feature?

Answer 48

The writer must have an idea

Question 49

What is the process of writing a feature/documentary? Writer is involved throughout the process

Answer 49

- Determine the subject and POV - Prepare a tentative outline - Do the research - Prepare a definitive outline and rundown sheet - work closely with producer and writer - Prepare lead ins and lead outs and interview background materials - prepare a script - Final Editing

Question 50

Develop the script according to

Answer 50

the same basic principles you use for writing the play and the commercial.

Question 51

For Documentary conflict is important. What does the company want the video to be made for?

Answer 51

Get Attention

Question 52

Visit to the city by a head of state, a holiday ceremony in front of city hall, the ground breaking for a housing complex, the local premier of a new film with one or more of its stars present, the opening of a new hospital wing, or even the opening of a new shopping mall.

Answer 52

Special Event

Question 53

Deal with the work of a special community service health group such as an AIDS support organization, the operation of the local fire department or school board or of a national association of fire fighters or school boards, a how-to-do-it broadcast such as weatherproofing homes against hurricanes, or a behind-the-scenes story on any subject, from raising chickens to electing public officials.

Answer 53

Feature

Question 54

goes a step further and takes a point of view on the subject.

Answer 54

Documentary

Question 55

no set time limits, although networks and stations try to avoid open-ended coverage so they can pre-plan program time sales.

Answer 55

Special Events

Question 56

The material prepared and searched by the writer and organized by the producer and director must be in depth You need to _______ the company

Answer 56

Research is Key

Question 57

Working with an editor, the producer and writers create an hour television program. Start with treatments, choose the talent who will be in the particular episode, refine the “story arcs” and, after the shoots, write the actual script—that is, a “line-by-line beat” of what each contestant does during the day.

Answer 57

Reality Programs

Question 58

Job in Reality Program- The work is “primarily a post-production job . . . we write everything after the fact.” Stresses that although they might write “pickups” for the talent on the set, “we don’t feed lines to the girls,” and that the things that they are doing in competing with each other, they actually do.

Answer 58

Producer

Question 59

encompasses major program types that are not news, documentaries, drama, music, features, game shows, education and training programs, or commercials.

Answer 59

Talk Programs

Question 60

Used in many programs, especially news, documentaries, features, corporate and educational programs, and, of course, entertainment interview shows.

Answer 60

Interviews

Question 61

Opinion Interview

Answer 61

Any interview that concentrates on the beliefs of an individual. Often prominent people, usually experts in their fields

Question 62

Information Interview

Answer 62

usually public service. Information can be delivered by a relatively unknown figure or by a prominent person in the field.

Question 63

Personality Interview

Answer 63

human interest, feature story interview.

Question 64

Most interview scripts are written in what form?

Answer 64

Outline Form

Question 65

Who are the people that prepares a broad outline of the purpose and form of questioning.

Answer 65

Producer, Interviewer and Writer

Question 66

Who develops follow-up and probe questions and arranges them in most logical and dramatic order.

Answer 66

The writer

Question 67

Begin with _________ that establish the interviewee’s expertise and position and set him or her at ease

Answer 67

Background Questions

Question 68

most flexible interview

Answer 68

panel discussion

Question 69

should be presented as questions, thus provoking investigation and thought.

Answer 69

Topics

Question 70

The same sensitivity applies to African-American, Latino, Asian-American, and Native American programming, among others.

Answer 70

Ethnic Programs

Question 71

It is important to remember certain words, concepts, and practices have become indigenous by ________ __________.

Answer 71

cultural cueing

Question 72

Outline of all expenditures needed to complete your project. Line by line statement of the products and services that you will purchase throughout the production process.

Answer 72

Corporate Video Budgeting

Question 73

estimating the amount of work that the project will actually take. Skill developed with experience. Must carefully plan and communicate with all involved to avoid over-spending.

Answer 73

Challenge

Question 74

story-boarding, script writing, management and preparation (e.g. time spent auditioning and hiring actors).

Answer 74

Planning Pre-Planning Costs

Question 75

what is to be seen and heard in your video saves time and money. By doing this you are _______ _________.

Answer 75

Accurately Scripting

Question 76

Need to pay for camera and sound operators

Answer 76

Crew

Question 77

unless you own ________, you must budget for fees of any __________ or extra ___________ needed.

Answer 77

Equipment

Question 78

Be aware that the more ________ you use, the more your production costs; not only in terms of location fees but also travel expenses and crew time for travel.

Answer 78

Studio hire or location fees

Question 79

Estimate how much footage you will have and how long you need an _____ _______.

Answer 79

Editing suite

Question 80

_____ have standard fees. Important to accurately estimate the amount of time you will need an ______.

Answer 80

editors

Question 81

get information across that can’t otherwise be said or seen.

Answer 81

Graphics and Animation

Question 82

Recording narration/professional voice over for video. Fee depends on the profile of the individual you choose i.e. celebrities cost more.

Answer 82

Professional Voice Over

Question 83

budget for any deliverables like ______ or ______

Answer 83

DVD’s/tapes