Exam 2 lecture outlines Flashcards
(69 cards)
In the early 1900’s it was assumed ____ influence _____
attitudes influence behavior
La Piere (1934) classic study found what?
No relationship between attitudes and behavior in racial prejudice.
Kelly and Mirer (1974) found what?
Consistency in attitudes and voting is presidential elections. Shifted focus to figure out when attitudes influence behavior.
Festinger’s Cognitive Dissonance theory (1959) versus Bem’s Self Perception Theory (1967), both explain what?
How behavior influences attitudes.
Define attitude
enduring orientation or evaluative reaction to an object, idea, or person
What are the 3 parts of attitude?
Cognitive, affective, and behavioral
Define cognitive
Thoughts, ideas, knowledge, concerning the object; Typically, cognitive part has many elements
Define affective
Feelings and emotions toward the object; More one-dimensional, less complex, more powerful than cognitive, and harder to change. Has the most influence over behavior.
What has the most influence on attitude?
Affective
Define behavioral
A person’s readiness to respond or act toward the object.
What two factors increase the strength of an attitude?
Knowledge and rehearsal
Reagan and Fazio’s (1977) classic study showed what?
Greater consistency in attitudes and behaviors in college students experiencing a housing shortage versus being on the same campus but having their own dorm room.
Davidson and Jaccard (1979) found that attitudes about the pill predicted what?
Attitudes about the pill predicted pill use over a two-year period (.57), whereas general attitudes about contraception did not (.07).
Snyder and Swann (1976): Mock jurors who had a chance to collect their thoughts on sex discrimination showed what?
Greater consistency between their attitudes on sex discrimination and their verdicts in a sex discrimination case as opposed to jurors not told to think about sex discrimination.
If the attitude is internally consistent (particularly the cognitive-affective component) you get what?
Greater attitude-behavior consistency.
Social context influences the ability to express our attitudes. When situational pressure is strong, we get ____ consistency
less
Andrews and Kandel’s 1979 weed study showed what?
Attitudes towards marijuana (should it be legalized etc.) showed only weak correlation with use. What did correlate with use was the number of friends the person had that used it (situational influence).
What do conigitive dissonance and self-perception theory have in common?
Both are cognitive consistency or balance theories (like Heider’s balance theory); we seek consistency in our cognitions and behaviors. Both assume behavior influences our attitudes, but the explanations are very different.
Explain cognitive dissonance theory
When we do something, we don’t agree with (Counter-attitudinal) this creates an unpleasant, arousing feeling called “cognitive dissonance” that occurs because we realize that our cognitions are inconsistent or that our behavior is inconsistent with what we believe. We resolve cognitive dissonance by changing our attitudes to be consistent with our behavior. That is, we always look to rationalize our behavior.
Festinger and Carlsmith (1959) performed a classic study of cognitive dissonance involving a boring task. What was it and what were the results?
Participants perform a dull task, paid either $1 or $20 to lie to another subject that task is interesting. Results: Participants rated $1 to lie rated the task as significantly more enjoyable and interesting than subjects paid $20.
Why did participants who lied for $1 in the boring task experiment genuinely like the task more?
Participants who lied for $20 could attribute their behavior to the money, unlike subjects who lied for $1—these subjects felt dissonance—I lied without sufficient justification or reason. So to resolve the dissonance they felt, they changed their attitude about the ask (came to believe it was interesting).
What does dissonance require?
That you have a strong attitude to begin with
Dissonance occurs when we have _____ justification for counter-attitudinal behavior
insufficient
Cognitive dissonance theory argues that to shape a child’s behavior and attitudes you should avoid what? why?
You should avoid big rewards and strong threats. Because if we give severe punishment or threat, this will not allow any dissonance or attitude change to take place toward the activity you are trying to discourage in your child.