Exam 2 study guide Flashcards
(132 cards)
pros of open-ended questions
can get lots of info this way
can be quantified
cons of open-ended questions
hard to analyze/compare responses/more time to analyze
forced-choice format
providing options that the participants have to chose from
pro: easy to analyze
con: limited information, may not accurately capture true feelings
likert-type scale
given scale reflects degree of agreement, anchored by terms like not at all/agree
pro: not as limiting as forced choice
con: people might interpret scale differently/cultural difference on how people respond (ex. some don’t like to pick extreme answers)
semantic differential format
scale anchored by adjectives that rate a certain thing/person/making a decision based on 2 different adjectives
cons: restricted responses
leading question
hurts construct validity: not actually capturing people’s true thoughts
ex) how fast do you think the car was going when he smashed into the other car?
double-barreled question
combining 2 questions into one, hard to tell
confusing participant, may not get valid answer
ex) do you enjoy swimming and wearing sunscreen?
negatively worded question
not clear, confused=not valid response
ex) people who do not drive with a suspended license should never be punished, 1-disagree 5-agree
question order
very impactful
ex) ask gender before other questions may impact results -or- asking name before other questions can impact results as well
this is an example of what? (2 answers)
Question #3: Is this your favorite class and do you have two legs?
a. Yes
b. No
leading question and double-barreled question
advantages of self-reports
people are usually their own best expert
access to thoughts, feelings, and intentions (others only have access to these IF you reveal to them)
definitional truth: the data are true by definition if one is assessing wha people think about themselves (ex. self-esteem, no one can say that your self-esteem is wrong)
cost effective
shortcuts: response sets + 2 examples
peoples tendency to respond unrelated to questions
acquiescence (yea-saying)
- saying yes to all questions w/o reading carefully
- threatens construct validity
fence-sitting
- choosing middle/neutral option in scale
- threatens construct validity
are respondents’ responses accurate?
sometimes people use shortcuts
trying to look good
self-reporting “more than they know”
self-reporting memories of events
carelessness
rating products (not always accurate)
trying to look good
socially desirable responding/faking good
- respond in favorable way
faking bad
- opponent/rebellious adolescent trying to be cool
preventing/reducing social desirability bias
keep it anonymous
- not motivated to respond one way or the other, don’t ask any identifying info
identify socially desirable responders
use implicit measures (e.g., Implicit Association Test)
- ppl aren’t aware of what is being assessed
informants’ report
- ask people who know about participants questions about them for accurate assessment
informants’ reports
-acquaintances, co-workers, family members
-may be more accurate than self-judgments for extremely desirable or undesirable traits
-large amount of info
-real-world bias
-definitional truth
disadvantages of informants’ reports
- limited behavioral info
- lack of access to private experience
- error: more likely to remember behaviors that are extreme, unusual, or emotionally arousing
- bias
- recommendation effect (more likely to be positive)
- prejudice and stereotypes
“wouldn’t you agree that your opponent’s policies aren’t entirely ineffective in addressing the current economic challenges?”
the problem with this question is that it is: (2 answers)
a. leading
b. double-barreled
c. negatively worded
d. there is no problem
leading + negatively worded
Imagine a research study focused on assessing how employees in a large corporation handle conflicts and their general behavior in the workplace. the study aims to understand the effectiveness of conflict resolution strategies employed by employees.
would you use self-report or informants’ report? why?
informants’: success measurement may be less biased, could collect both to have better assessment
these are examples of what?
observing how much people talk
observing hockey moms and dads
observational research
observer bias
when observers see what they expect to see
expectations affect perception
observer effects
when participants confirm observer expectations
aka expectancy effects
rosenthal and jacobson
teacher expectation effects!
(+) expectation of students = increase in performance
(-) expectation of students = didn’t increase performance
3 ways to prevent observer bias
training
clear instructions
masked design
- double-blind (both researcher and participant don’t know condition they were assigned to)
- single (one party is aware of condition)