Exam 2.3 Flashcards

(9 cards)

1
Q

Podcast/audio creates special bond between journalists and audience.

A

Yes

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2
Q

Power of human voice is strong.

A

Yes

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3
Q

Formats of podcast?

A

Downloadable (podcast) and streaming (radio)

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4
Q

Radio broadcasting began in?

A

1920’s

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5
Q

Talk radio shows strengthen AM in

A

1980’s and music formats saved radio.

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6
Q

What is hot and cool media and who created it?

A

McLuhan and hot involves multiple sense and complete involvement of user. Radio considered hot.

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7
Q

Tips for audio writing

A
Grab interest in first line
Write in present tense
Write conversationally
Use contractions
Avoid to much alliteration 
Short punchy statements
Avoid cliches
Use active voice 
Check facts
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8
Q

Tips for interviewing for audio

A
Prepare-choose interviewee and prepare them 
Research
Have list of questions 
Chit chat can be helpful 
East to hardest 
Listen listen listen
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9
Q

With audio only listeners are more engaged?

A

Yes

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