Exam 3

Question 1

True or False: Design Thinking is human-centered

Answer 1

True

Question 2

True or False: Design Thinking heavily relies on quantitative data

Answer 2

False

Question 3

True or False: Once a possible innovation has been identified to solve a problem, the next step is to build a fully functional working solution

Answer 3

False

Question 4

True or False: One of the key components of Design Thinking is to develop a deep understanding of the user’s needs

Answer 4

True

Question 5

True or False: The design thinking process is strictly linear and must be followed in order

Answer 5

False

Question 6

The primary data collection tool of design thinking

Answer 6

qualitative interview

Question 7

this open-ended question format is used to initiate creative problem-solving by framing challenges as opportunities for innovation

Answer 7

“How might we…”

Question 8

these are the three phases of design thinking

Answer 8

inspiration
ideation
implementation

Question 9

True or False: deign thinking teams work best when the team has the same set of skills and experience

Answer 9

False

Question 10

The critical component of design thinking involves understanding others experiences to innovate from their perspective

Answer 10

empathy

Question 11

the consulting company that popularized design thinking

Answer 11

IDEO

Question 12

this quirky professor pioneered the design thinking method

Answer 12

David Kelly

Question 13

though not the originator of design thinking, this apple co-founder famously championed its principles of simplicity, functionality, and a relentless focus on the user experience

Answer 13

Steve Jobs

Question 14

This software company has an internal Design Thinking training program to help innovate for their suite of financial services products

Answer 14

Intuit

Question 15

This Cincinnati area company used Design Thinking to grow substantially in the early 2000s

Answer 15

P&G

Question 16

This type of prototype focuses on testing key features with minimal resources to gather feedback quickly

Answer 16

A Minimum Viable Prototype (MVP)

Question 17

A methodology for developing businesses and products that aims to shorten product development cycles and rapidly discover if a proposed business model is viable

Answer 17

Lean Startup Cycle

Question 18

these two primary risks can be addresses through prototyping: one focuses on product functionality, and the other on user acceptance

Answer 18

Technical risks and market risks

Question 19

prototypes can help achieve innovation success by answering these three questions:

Answer 19

1) What is the market for your product
2) Does your product work
3) What are the technical and/or market barriers to success

Question 20

Prototypes can vary in this way, from simple sketches and models to detailed, highly realistic representations of a final product

Answer 20

Low fidelity versus high fidelity

Question 21

This rule ensures that participants feel free to share ideas without fear of judgment during a brainstorms session

Answer 21

No criticism allowed

Question 22

encouraging wild and unconventional ideas during brainstorming is known by this term

Answer 22

Freewheeling

Question 23

this principle prioritizes generating a large number of ideas over focusing on their quality during a brainstorming session

Answer 23

quantity over quality

Question 24

this term describes the limitation in brainstorming where only one person speaks the entire time, reducing the overall flow of ideas from others

Answer 24

Lumpy participation

Question 25

Social loafing, evaluation apprehension, and conformity are examples of these obstacles to effective brainstorming

Answer 25

Barriers to brainstorming

Question 26

a plan set by senior leaders detailing how a company will use innovation to create value, allocate resources, and adapt to changing conditions

Answer 26

Innovation Strategy

Question 27

the ability of a firm to consistently outperform its rivals, leading to above-average profits. This is achieved through strategies that competitors cannot easily or cost-effectively imitate

Answer 27

competitive advantage

Question 28

these spaces refer to existing industries with defined boundaries and competition rules. Companies aim to outdo rivals for a bigger slice of establishing demand. Overcrowding leads to reduced growth, commoditization, and intense competition

Answer 28

red ocean

Question 29

these represent unknown market spaces without existing competition. In these spaces, demand is newly created, offering significant growth opportunities

Answer 29

blue ocean

Question 30

this product used blue ocean strategy to explode in popularity with female consumers and families

Answer 30

wii