Exam 3 Flashcards
(56 cards)
Carryover
a repeat of the same style as a successful garment from previous seasons
-new fabric and color, production patterns can be reused (unless the new fabric has a different shrinking factor than a new pattern will be made, cuts down on development time, saves some cost, and provides some degree of confidence that the design will sell at market.
line-for-line copy
an exact replica of the original garment in the same (or similar) fabric from another designer’s line
knock off
taking garment in a higher price zone and copying it to be sold at a lower price zone
Tech drawing
: a drawing of the garment style as viewed flat rather than depicted 3d on a fashion figure, as if laying on a table, drawn without indication of the body, close up sketch of detail
Draping
process of creating the initial garment style by molding, cutting and pinning fabric to a mannequin
CAD
Computer aided design both hardware and software computer systems used to assist with the design phase of the fabric design or garment design
Garment specification sheet
A listing of vital information for the garment style including garment sketch, fabric swatches and/ or specifications, and specifications for findings size, construction, and finished garment agreement. A drawing and fabric swatches are included on the sheet.
Style number
a number usually 4 or 6 digits assigned to each garment style that is coded to indicate the season/ year for the style and other style information. May include category indicator or size category, used as style reference.
Private label advantages
less intermediaries = more profit, or reduced price to consumer, retailer can fill in voids in some product categories, provide value, store differentiation, increasing control over mores aspects of the product
Private Label disadvantage
retailer takes all the risk
prototype
first sample, Actual/similar fabric, fit, fabric testing.
sample/ duplicate
a copy of the prototype or sample used by the sales representative to show and sell styles in the line to retail buyers.
fit model
used to assess the fit, styling, and overall look of a new prototype. Represent the body proportions that the apparel company feels are ideal for its target customer. Provide info about comfort and ease of garment.
cost and associated components
material cost, trim and finding cost, labor cost, packaging, hangers, tags, labels, freight charges, target costing.
Whole sale price components
: Materials, Labor , Markup (Sales commission, Terms, Overhead, Profit)
Marketing
process of identifying a target market and developing appropriate strategies for product development, pricing, promotion, and distribution.
market center/mart
name given to cities that not only house marts and showrooms but also are important manufacturing and retailing industries.
Sale repersenatives
Individual who serves as the intermediary between the manufacturer and the retailer, selling the apparel, accessories, or home fashion lines to retail buyers. show the line to retail buyers at market.
show room
Where Manufacturer’s rep. “shows the line”, Takes orders, Temporary or permanent show room, Corporate, individual or shared
cooperative advertising
Manufacturer generally pays 50% of an ad up to a limit based on a percent of sales
production steps
1.Order production fabrics, trims, and findings, 2.Finalize production pattern.& written documentation, Finalize garment specification sheet. 3.Grade the production pattern into size ranges. 4. Make the production marker. 5. Inspect fabric, 6. Spread, cut, bundle, and manage dye lots for production
Production planning philosophies:
cut to stock and cut to order
Ways to predict demand so fabric can be ordered
color control
All fabric and trim matches throughout garment, request sample color, lab dip, strip off- sample of the fabric
lab dip
Create dye in lab to make sure it matches. The vendor supplied sample of the dye to match product such as fabric, zipper, button, knit collar or cuff, or thread.
