Exam #3 Flashcards by Erika Houston

What is hardware?

equipment you handle to use communication tech & the equipment used to make the messages.

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list some production hardware:

TV cameras, mircophones, editing equipment

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What is consumer hardware?

DVR, cell phone, DirecTV sattelite dish

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what are the three types of production?

equipment/ hardware
instructions/ software
messages/ content

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What do distributors do?

get hardware and software to consumers (Best Buy) and disseminate content (Google & TV)

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Can a company produce and distribute?

Yes- TV

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What is disintermediation?

the process of eliminating layers of distribution

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Give an example of disintermediation and how?

Netflix, DVDs of a movie would be sold by the studio to a national distributor, which would then deliver them to HH. But Netflix cuts out one step of the distribution process, directly bridging movie to consumers

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Give an example of disintermediation in music

iTunes, #1 music distributor

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What are 5 comm tech industries?

Mass media
Telecommunications
Computers
Consumer Electronics
Internet

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What does the mass media industry include?

books, newspapers, periodicals, movies, radio and television

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What does the telecommunication industry include?

networking, landlines, long distance, wireless and voice over internet

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What does the computer industry include?

hardware ( desktops, laptops, tables) and software

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What does consumer electronics include?

audio and video electronics, video games and cameras

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what does internet include?

enabling equipment, network providers, content providers and service

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What is vertical integration?

hardware companies into software and content (Sony)

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What is the best example of vertical integration?

COMCAST, started out as cable TV to rural areas, now it is the largest cable company, largest internet provider, 3rd largest telephone carrier, own pro bball & hockey team, movie streaming etc.

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what is the old “mass market”?

physical limit for retailers, advertising to large audience

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what is significant about the “S curve”

time varies, rate varies and peak varies. s curve patterns repeats time after time.

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who developed the diffusion of innovations?

Everett Rogers

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What is the diffusion of innovations?

explains how an innovation is communicated over time through different channels to members of a social system

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What is innovation decision making?

whether we adopt new technology or reject

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What are the 5 steps in the diffusion process?

knowledge
persuasion
decision
implementation
confirmation

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What is knowledge?

awareness that a new thing exist

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what is persuasion?

favorable or unfavorable attitude towards technology

what is decision?

additional actions that lead to ultimate decision to purchase or not

what is implementation?

yes we are going to purchase (experiment)

what is confirmation?

seeking reassurance that we bought the right thing

What is an innovator?

first people to get new innovations: high income, educated, younger

What is a laggard?

unadaptable, lower income, less education, older, socially closed

What is the chasm?

bridging the gap between those elements

Who discovered crossing the chasm?

Jeffrey Moore

Who discovered PC?

Herman Hollerith

Brief History of computers?

U.S bureau of the census needed a new way to meet its constitutional mandate to conduct a decennial headcount , Herman built a mechanical counting device-punch cards. then became first practical use of a "computer"

Who took over the computer?

U.S Military

What is the first programmable computer?

Mark I

What does IMB stand for?

International business machines

What is CPU? What does it do?

Central processing unit, the brain of the computer and performs math and logic tasks .

What is RAM?

random access memory, brain memory

What are transistors?

switch that blocks or accepts signals, they replaced vacuum tubes.

What is MITs Altair 8800?

first computer they sent out a kit and you build it yourse;f

What was the first already put together computer?

Commodore PET

PC development parallels

amateur enterprise (like radio), very strong personalities, high priced limited utility

Diffusion of PCs

relative advantage, complexity, social information processing

What is illusion of precision?

we believe that something coming out of a computer is completely accurate

what was the first "internet" called ?

ARPA ran by US military

Internet hailed as:

national unity, global interaction, individual enlightenment

Who is Ray Tomlinson?

credited to addressing via "@"

What was the largest service in the world?

AOL

What is the #1 internet activity?

Tyranny of Email?

too much info, loss in comm (message isn't clear), lack of context, deterioration of eyesight, on call 24/7

What does WWW stand for ?

World Wide Web

Where did GOPHER originate?

University of Minnesota

What was GOPHER?

navigate around internet system that relied on mouse that clicked on word and it sent you somewhere else

Who is Tim Berners-Lee?

Father of the Web (GOPHER)

What was the first text base search system?

Archie

What was the first full text search?

WebCrawler

What two strudents from Standford created Google?

Sergay Brenn and Larry Page

What ways are there to online marketing communication?

social media, online advertising, viral campaigns, paid search, digital coupons

What is E-commerce?

transactions completed over a computer mediated network

What is E-business?

encompasses procedures for business that are conducted over a computer-mediated network,such as ordering new materials to aid in the production of goods, as well as marketing to customers and processing their orders

What are the Top E-Commerce Merchandisers?

1. Amazon 2. Walmart 3. Target 4. Etsy

What advantages does E-Commerce add to businesses?

access to new markets, new business opportunity, efficient targeting, customer engagement, reduced operating costs,

What is Broadband?

Highspeed internet access

How is Broadband encouraged?

TCOM act of 1996, national broadband plan, federal grants for rural access, subsidies for low income

What country is #1 using internet?

Iceland

What is Pew findings #1?

people use email and SNS to enhance connections and increase communicaton

Pew finding #2

different people use internet differently

Pew findings #3

internet helps in everyday life

Pew findings #4

more serious internet use with experience

Pew findings #5

broadband intensifies internet use

Pew findings #6

E-citizens creating new civic environement

Pew findings #7

biggest shift in healthcare

Exam #3 Flashcards

(73 cards)