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Media Effects Comm 309 > Exam 3 Lectures > Flashcards

Exam 3 Lectures Flashcards

1
Q

what is prosocial media

A

media encourage children to interact w/ each other positively

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2
Q

how do altruistic and violent content differ on children’s shows?

A
  • more altruism than violence

- concentration more high on violence

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3
Q

what factors in social learning theory increase altruistic behavior?

A
  • positive interactions w/ peers

- need several material to solidify idea

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4
Q

what are the effects of a media portrayal in which prosocial behavior follows aggression

A
  • might backfire

- combination might be problematic

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5
Q

what are the effects of the educational programming

A
  • Childrens TV Act 1990
  • broadcasters must serves:
    • educational/informational needs of children
    • content must further development of child
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6
Q

do programs like baby einstein have an effect on those under 2 years of age

A

no

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7
Q

what are the effects of TV on politics

A
  • political ads
  • decline of political parties, more focus on candidates
  • expensive
  • apathy - campaigns more negative
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8
Q

what historically have been the various stages of the press in reporting on the president

A

-watch dog journalism
and
-junkyard journalism

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9
Q

what is watch dog journalism

A

report on issues that influence performance not about president’s personal qualities

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10
Q

what is junkyard journalism

A

reporting that is harsh, published and unchecked

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11
Q

what are the effects of negative political ads

A
  • negative bias - neg info more memorable, more attention

- sleeper effect, forget who said what but neg issue sticks

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12
Q

what are the effects of presidential debates

A

-ppl look at precision, firmness, energy, commitment, fairness, and nonverbal factors

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13
Q

what are the major results of the use of new technology from the last 2 presidential elections

A

voters often use peripheral route, those more politically aware use central route

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14
Q

what are some of the findings regarding how rapidly new technology has changed int he last decade

A

the net is less of a mass medium than it is a conduit for mass and other forms of communication

A breeding ground for more comm mediums

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15
Q

in what ways is new technology different from “old media”

A
  • interactivity
  • diversity
  • select/control
  • personalization
  • convergence
  • global
  • portability
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16
Q

how does new technology change the theories we discussed in class

A

we tweak it

  • agenda setting: gatekeeprs? tell ppl “what to think about” , how and when to act
  • cultivation: world view is chosen by us. Can also create
17
Q

theoretically, how might the internet have different effects than other media sources

A
  • net exposure (hate/terror sites)
  • cyberbullying
  • sexual exploitation
  • online food marketing
  • accidental porn
18
Q

what is cyberbullying

A

an umbrella term related to similar constructs: online bullying, electronic, and net harrassment

19
Q

what are some of the effects of cyberbullying

A
  • victims might experience same effects as those bullied in person
  • can seem more extreme
  • happens in home where it’s “safe”, posts forever and seems inescapable
20
Q

what is sexting and what are the legal implication

A

sending text w/ pics of child that are inappropriate, naked, or engage in sex acts
-in AZ minor offense

21
Q

what is problematic internet use

A

texting and driving

still very new

22
Q

what federal agencies regulate the media

A
  • FCC: Federal Communication Commission

- FTC: Federal Trade Comission

23
Q

what does FCC have jurisdiction over ?

A

policies related to media industry, include restrictions on content and structure of ownership

24
Q

what does FTC have jurisdiction over?

A

consumer protection.

ie. make sure ads not harmful/misleading

25
Q

What is the first amendment

A

“freedom of speech”

26
Q

what is protected by the first amendment

A
  • the mails (soundtracks, billboards, cant restrict to keep streets clean)
  • movies and plays
  • broadcast and cable
  • tellecomm and the net
27
Q

what is not protected by the first amendment

A
  • libel
  • seditious libel
  • obscenity
  • fighting words
  • commercial speech
28
Q

what is libel

A

written defamation of another person

29
Q

what is seditious libel

A

defaming, criticizing, and advocating the over throw of gov

30
Q

what did the show grey anatomy demonstrate

A

tv can be powerful health communicator tool

31
Q

what are the basic finding of media health campaigns like “this is your brain on drugs”

A
  • not too effective
  • in conjuction w/ other things can be effective
  • more effective if focus on social consequences
32
Q

what might improve the effect of these campaigns

A
  • diversify pathways (chanenels)

- combine w/ environmental reform

33
Q

what is media literacy and its effects

A
  • critical thinking to make judgment on media
  • understand process of mass comm
  • awareness of impact of media
34
Q

what are the types and effects of parental mediation

A
  • co-consuming
  • restrictive mediation
  • active mediation
35
Q

what are the rating systems for movies in the US

A
  • G:general audience
  • PG: parental guidance. some not for child.
  • PG-13: parents strong caution. can b inappropriate for child under 13
  • R: restricted, under 17 require adult
  • NC-17: no one under 17
36
Q

What are some of the codes used for TV in the US

A
  • V:violence
  • S:sexual situation
  • D:suggestive dialogue
  • L: strong language
37
Q

what is the forbidden fruit effect

A

wanting to see something because its forbidden

38
Q

how do parents consider the various rating systems for effectiveness

A
  • age-based rating less valuable than content-based ratings
  • recognize ratings have problems w/ reliability& validity
  • do not provide info parents want

Media Effects Comm 309 (5 decks)

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