Exam 4

Question 1

rhetorical theory

Answer 1

persuasion

Question 2

pathos appeals

Answer 2

persuasive arguments based on emotions

Question 3

logos appeals

Answer 3

persuasive arguments based on logic (evidence) & reasoning

Question 4

ethos

Answer 4

ethics & credibility

Question 5

pathos

Answer 5

emotions & feelings

Question 6

logos

Answer 6

logic & reason

Question 7

logos uses what?

Answer 7

stats, facts, & figures

Question 8

ethos usually means using what?

Answer 8

a respected authority figure/celebrity giving a product or brand testimonial or endorsement

Question 9

“the emotional appeal”

Answer 9

pathos

Question 10

pathos can evoke what?

Answer 10

both a positive or negative emotional response

Question 11

the bandwagon effect

Answer 11

FOMO

Question 12

forensic rhetoric

Answer 12

facts

Question 13

epideictic rhetoric

Answer 13

proclamation about the present situation

Question 14

deliberative rhetoric or symbouleutikon

Answer 14

focuses on the future (enlist their audience’s help in achieving or avoiding it)

Question 15

how do you convince your audience of your credibility?

Answer 15

ethos

Question 16

most ads rely on what technique?

Answer 16

pathos

Question 17

what does logos rhetorics aim for?

Answer 17

the head, not the heart

Question 18

media codes

Answer 18

tools that we use to suggest meaning in media products

Question 19

3 types of media codes

Answer 19

technical codes, symbolic codes, & written codes

Question 20

technical codes

Answer 20

include any element that is created using technique, processes or equipment

Question 21

symbolic codes

Answer 21

include any element created using symbolic elements

Question 22

technical code exs

Answer 22

camera techniques, lighting, audio

Question 23

symbolic code exs

Answer 23

mise en scene, color, graphics

Question 24

mise en scene

Answer 24

using costumes & props accurate to the time period of the film

Question 25

written codes

Answer 25

include using written text styles & effects to create meaning

Question 26

written code exs

Answer 26

emphasis (bold), font size, font type

Question 27

technical codes focus on...

Answer 27

the practical aspects of production

Question 28

symbolic codes delve into...

Answer 28

visual metaphor & symbolism

Question 29

written codes deal with...

Answer 29

the language & text elements of media products

Question 30

movement

Answer 30

a symbolic code used in media

Question 31

transitions

Answer 31

are technical codes used in creative media products

Question 32

transition exs

Answer 32

dissolve, cutaway, fade (also applies to audio)

Question 33

interactivity

Answer 33

engages audiences in media products

Question 34

interactive elements

Answer 34

buttons, rollovers, drag & drop, web forms

Question 35

buttons

Answer 35

used for navigation, social sharing, & quizzes

Question 36

rollovers

Answer 36

objects that change color, text, or image when hovered over

Question 37

drag & drop

Answer 37

click & drag effects for interactive content

Question 38

web forms

Answer 38

communication & interaction tools (common forums)

Question 39

what media demonstrates interactivity with point-and-click, action games, VR & AR?

Answer 39

video games

Question 40

point & click

Answer 40

immerse players as observers

Question 41

action games

Answer 41

place ppl in the game world as characters

Question 42

VR & AR

Answer 42

more direct interaction

Question 43

color, graphics, & typography work to...

Answer 43

convey meaning, create impacts, engage the audience

Question 44

color

Answer 44

a symbolic code used in various media products

Question 45

what colors do you use for important info?

Answer 45

high contrasting colors

Question 46

graphics

Answer 46

enhance the meaning of brands & media products (uses logos & symbols to show meaning from past experiences)

Question 47

typography

Answer 47

is the written code employed in media products

Question 48

what is typography used for?

Answer 48

to add meaning, capture attention, & show brand identity

Question 49

key typography techniques

Answer 49

emphasis, font size, font types

Question 50

emphasis

Answer 50

involves highlighting imp words with different fonts (bold, italicized, underlined)

Question 51

font size

Answer 51

varying font size can convey messages & direct audience attention to essential points

Question 52

font types

Answer 52

serif & sans-serif

Question 53

serif

Answer 53

seen as decorative & classical, ideal for printed media such as books & newspapers bc they're legible

Question 54

sans-serif

Answer 54

more modern & appears easier to read on screen