Exam #4 Flashcards
(103 cards)
Creativity
Process of imagining and developing something new
Innovation
Process of implementing new ideas
Innovation: Apple’s Corner Store
Prototype built in warehouse; 463 stores in 18 countries; $4800 sales/sq. foot; Genius bar modeled on idea of hotel concierge; 20 applicants/opening
Creative Individual
Conceptual Fluency; Open-minded; Orignal; Less Authority; Independence; Self-confident; Curious; Persistent; Committed
Creative Organization/Department
Open Communication; Group tendencies; Eccentricity allowed; Decentralization; Acceptance of mistakes; Freedom; Playful culture; Innovative
Four Roles in Organizational Innovation
Inventor, Champion, Sponsor, Critic
Inventor
Develops/understands technical aspects of idea; Does not know how to win support for idea/make business out of it
Champion
Believes in idea; Visualizes benefits; Confronts org. or costs; Obtains financial/political support; Overcomes obstacles
Sponsor
High-level manager who removes organizational barriers; Approves and protects the idea within the org.
Critic
Provides reality test; Looks for shortcomings; Defines hard-nosed criteria that ideas must pass
Promoting Corporate Innovation
New Venture Teams; Skunkworks; Idea Incubator; Open Innovation
New-Venture Teams
Formal; Separate unit to develop and initiate innovation
Skunkworks
Variations on new-venture team; Usually small, informal, secret
Idea Incubator
Safe place where people with ideas can get help
Open Innovation
Expanding boundaries to obtain innovation (“buying” it)
Entrepreneurship
Process of identifying an opportunity, developing resources, and assuming the risks associated with the starting a new business
Entrepreneur
Person who starts a new business
Entrepreneurs
Want to work for self; Have a great ideal; Freedom; Wants to make $
Social Entrepreneurs
Many of the same characteristics of entrepreneurs but are more interested in creating social good than making $
Intrapreneurs
Many of the same characteristics of entrepreneurs but want to build a business within a larger company (Worth their wright in GOLD to employers)
Entrepreneur Characteristics
Embrace Risk; Energetic self-starters; Success oriented; Confident; See big picture and details; Always learning/meeting new people
Investor
Someone who provides money as a loan; those results in the investor being paid back with interest
Angel Investor
Someone (or a small group) who seeks startups and offers money in exchange for a stake in the business
Venture Capitalist Firm
Company that seeks to earn profit through investments in start up firms or companies that are undergoing dramatic change