Exam Flashcards
2 questions that business anthropologist are working on on the cooperate world?
- How do humans use technology ?
2. What do customers want?
What are 3 areas where business anthropologists are working and what is the focus in each?
- Marketing and consumer behavior
- Organizational culture
- International business
What are two types of data anthropologists gather/why is qualitative data important?
Quantitive
Qualitative
Enculturation
Generation to generation from birth
Acculturation
What we learn as member of society over life course
Three types of learning
Formal: school
Nonformal: sailing lessons
Informal: being a uk wildcat
Cultural competency
Evaluated differently depending on what is valued in a situation
Four ways anthropologists are advocates in education
Equity
Empowerment
Multicultural setting
Behavioral change
Senescence
Biological aging
Define agedness in respect to nations
Oldest countries in Europe
Youngest countries in Africa
Define life expectancy/life span
Life expectancy = average age in population that one can expect to live
Life span = maximum age obtainable for the species
Define ethnogerontology or “anthropology of aging”
Cross-cultural and comparative
Focus on successful aging
Ageism - discrimination based on age
Define ageism
Discrimination based on age
Biomedicine compared to bio cultural approach
Biomedicine:
- western medicine
- biology/physiology
- social authority to health practitioners
- shapes cultural expectations
Bio cultural : intersection of biology and culture
Define medical pluralism
Other systems of medicine and integration of both
Define ethnomedicine and ethnopharmacology
Ethnomedicine: local systems of health/alt medicine/therapies ritual healing/shamanism
Ethnopharmacology: human use of plants/nutrients/microorganisms in healing indigenous medical knowledge
Define cultural competency and cultural broker
Competency: knowledge used in clinical settings, understanding other cultural systems
Broker : knowing both
What are the worlds problems related to?
- Inability to live peacefully with “them” or people not like “us”
- Lack of understanding , ignorance, and fear about human diversity
What do we need to do about the worlds problems?
- Learn about and understand human diversity
2. Understand everyone’s desire for human rights
Why do anthropologists care?
We work with local populations
We work at the grassroots level
We understand the emic perspective
We feel an ethical responsibility
How do anthropologists view cultural change?
Positive and negative Constant Rarely "all or nothing" Cultures adapt but keep what is most valued Culture can be a form of resistance
