Exam Flashcards
(206 cards)
Name the megatrends
Urbanisation, Sustainability in action everywhere, Mobility revolution, Digitalization&connectivity, Transformation of value chains, and Beyond demographics
Describe challenges with Urbanisation?
Consume a lot-doesn’t produce
Supply of food/beverage packaging crucial
Developing packaging solutions for tough climate SCs
Recycling systems within cities
Describe challenges with Sustainability in action everywhere?
Willingsness to pay more for sustainable brands
Describe challenges with Mobility revolution?
Increasing mobility of goods and people with less footprint and traffic jams
Automation target from manufacturing to distribution
People expects delivery anywhere&anytime
Ecommerce
Describe Digitalization&connectivity?
Everyone and everything connected
Opportunities for generation of data –> creates value
AI computers, big data
Describe Transformation of value chains?
Cut out middle hand –> directly to consumer
Value chain will disappear
Describe Beyond demographics?
Age, gender and origin are no longer key to defining consumers
People expect full customization
Who’s including in “user oriented innovation”?
Both consumers and end users
Define “Market segment”
A group of consumers with similar needs and behaviours
What is a consumers satisfaction determined by regarding perceived quality?
the difference between when they purchase it and when they use it
What’s the 1st and 2nd moments of truth?
perception of quality is created both when bought and during usage
Reliability in different consumer insight methods ranked best to worst?
Y: Reliablility
X: Distance from object/occasion
Own use Experiments/tests Simulations Observations Dialogues Structured interviews Focus groups Questionnaires
Describe the KANO model
Y: Customer satisfaction
X: Degree of achievement
Attributes regarding quality can be divided into what categories?
Ergonomic
Technical
Communicative
What are the qualities described in the KANO model?
Attractive One-dimensional Must-be Indifferent Reverse
Describe Attractive Quality
Provides satisfaction when achieved fully, but do not cause dissatisfaction when not fulfilled. Not expected.
Describe One-dimensional Quality
Satisfaction when fulfilled. Dissatisfaction when not fulfilled. “Get 10% extra”
only gets 6% extra…
Describe Must-be Quality
Taken for granted when fulfilled. Dissatisfaction when not fulfilled. Basic attributes like milk package not leaking
Describe Indifferent Quality
Neither good or bad. Like skånemejeriers 101001010 different yoghurt packaging flavourdependent colours
Describe Reverse Quality
Making it worse (at least for some consumers).
consumers perfer different things
Describe Perceived Quality
what a potential buyer expects to get out of a new product
Describe Quality expectation
will this be purchased once?
Describe Fulfilment of expectations
will this be purchased again?
What are the innovation ways of working?
Exploiting -plan ahead (chess)
Exploatory -gamble (poker)