Exam Flashcards
(39 cards)
What are key factors in strategy?
- Industry characteristics
- business environment, institutions
- organisational resources and capabilities
- financial, physical assets
- technology, reputation, culture
- human resources, communication, motivation
What are the four feautures of International Business strategy?
- Assumptions about business environment, mission, and competencies must fit reality
- strategy must be coherent
- the strategy must be known and understood throughout the organisation
- the strategy must be tested regularly to establish its temporal (time-limited) and geographic validity
What are characteristics of emerging markets?
- highly heterogenuous
- underdeveloped infrastructure
- industrial structure is vulnerable
- rapidly changing
- highly uncertain
Name reasons for internationalisation.
- market saturation, stagnant or shrinking domestic markets
- foreign markets with higher profit opportunities and/or higher growth
- to gain access to lower cost or more efficient factors of production
- to better serve key customers that invested in a foreign country
- to gain access to raw materials/supply sources
- to gain new ideas, technology, skills, business methods and more value-added
Name and define the different entry modes.
Non-equity:
- export
- direct: achieved through intermediaries often
located in the foreign market (sales agents,
distributors, representatives)
- indirect: contracts with intermediaries normally
located in the firm’s home market (export
management companies, trading companies)
- contractual agreement
- licensing: agreement where a licensor grants a
licensee the right to use intellectual property for a
specific period in exchange for a royalty fee
- franchising: licensing where a business
model/system/process is standardised - franchisee
must do business under a prescribed manner, while
franchisor provides a range of services
- outsourcing: procurement of selected value-adding
activities from independent suppliers abroad
Equity:
- FDI
- Greenfield: investment to build facilities (wholly-
owned subsidiary) and needs significant resources
and organisational capabilities
- M&A: merger is when two firms join to form a new,
and acquisition is when a direct investment/purchase
of an existing company to take over is placed
- partial acquisition: acquisition of a specific devision
- joint venture: establishing a firm that is jointly owned
by two or more independent firms
What are the motives for FDI?
- market-seeking: market size, purchase power, positioning
- resource-seeking: raw materials
- asset-seeking: knowledge and skills
- efficiency-seeking: cheap labour, economies of scale, access to suppliers/buyers
What are institutions and what are their function?
Humanly devised constraints that structure human interaction (formally known as the rules of the game in society).
Institutions reduce uncertainty and transaction costs by constraining the range of acceptable actions, thereby bringing stability and meaning to social behaviours.
What types of institutions exist and what do they represent?
Formal institutions:
- political systems and governance (democracy, totalitarianism, dictatorship)
- legal systems (enactment and enforcement of laws)
- property rights (legal rights to intellectual and economic property)
- economic systems (economic governance, private vs. public, market vs. mixed vs. command economy)
Informal institutions:
- values and expectations (moral dimension in social context)
- religion (moral standard, ethnic/culturalcategory)
- language (language-based identity)
- social arenas (education, work, family, peer groups)
What is a global value chain and what is the GVC framework?
GVC refers to the full range of activities that firms and workers do to bring a product from its conception to its end use and beyond.
The GVC framework analyses the nature of a given value chain and how value chains are divided among multiple firms and spread across wide swaths of geographic space.
What are stakeholders and how are stakeholders grouped?
Groups that are vital to the survival and succes of the corporation - any group or individual who can affect or is affected by the achievement of the organisational objectives.
primary stakeholder group:
- those on whom the firm relies on for survival and prosperity
Secondary stakeholder groups: those that affect or are affected by the company, but are not engaged in transactions with the corporation and are not essential for its survival
What are the different dimensions in internationalisation?
- Degree of integration of activities across different countries
- Degree of commitment of resources in a foreign country
- Degree of localisation of activities in a foreign country
What are the pre-requisites for internationalisation?
The company must have:
- organisational capabilities that lead to better returns from leveraging strengths internally
- strategic competencies to counteract relative unfamiliarity with foreign markets
- the foreign country must offer location-specific advantages to motivate the firm to enter
What are the characteristics of MNEs?
- substantial direct investment in foreign countries
- active management of offshore assets
- managing integration of operations in different locations
What is the resource-based view and what are the underlying tenets?
A model that emphasizes the importance of resources as key to superior firm performance.
An underlying tenet is that the organisation should look inwards to find sources of competitive advantage, and when a firm’s resources exhibit VRIO attributes, they will be able to sustain competitive advantage.
What are the pillars within the insititutional view?
Formal:
- Regulatory pillar: the coercive power of governments
Informal:
- Normative pillar: how values, beliefs and actions of others influence behaviour of focal individuals and firms
- Cognitive pillar: Internalised values and beliefs that guide individual and firm behaviour
What are the conflicting objectives of MNEs and host governments?
MNEs:
- maximise profits while minimising cost
Host government:
- Miximise economic growth and employment opportunities of the nation.
MNEs:
- maximise global competitiveness
Host government:
- maximise the benefit of local supplier linkages
MNEs:
- configure value chains and integrate operations globally
Host governments:
- Retain power to ensure economic return
MNEs:
- Retain flexibility to handle inputs/outputs freely and internationally
Host governments:
- Holds legislative power to regulate foreign MNEs
Why is a GVC analysis important and what do you need to consider?
- The analysis provides systematic competitiveness
- firm-level efficiency in production is not enough
- entry into international markets requires an understanding of dynamic factors within the whole value chain
- it is important to focus on firm structure as analysis will be different for different companies
suppliers (backward linkages, upstream) –> firm –> customer (forward linkages, downstream)
What are the four dimensions of a GVC analysis?
Input- and output structure:
- identifying the main segments/activities in the GV
- identifying the dynamic and structure of companies under each segment/activity in the GVC
Geographic scope:
- identify lead firm in each segment of the GVC to determine country-level position
- determine contribution from each country
Governance:
- understanding of how a chain is controlled and coordinated
- there are five governance structures:
- market governance (simple transactions)
- modular governance (complex transactions)
- relational governance (complex information)
- captive governance (buyers wield power)
- hierarchical governance (vertical integration and
managerial control
Institutional context:
- identifies how local, national and international conditions and policies shape the globalisation of each step in the GVC
What type of stakeholders exist?
- government: regulatory compliance
- suppliers: fair purchase prices, honouring contracts
- communities: labour standards, environment, sustainability
- employees: fair salaries, good working conditions, work-life balance
- customers: safe and reliable products/service, value for money
- shareholders: profit maximisation, transparency
- media
Describe the internationalisation process model (Uppsala).
The model of the firm suggests:
- incremental nature of firm’s internationalisation
- gradual commitment to a foreign market
The model is build on experimental learning (imitative learning) with the following relationship:
experimental learning –> + tacit knowledge –> - perceived uncertainty –> + incremental behaviour
reasons for step-by-step approach:
- the uncertainty/uneasiness in cross-border transactions
- lack of knowledge about foreign markets
- the host market is unstable or the market potential is uncertain
- psychic distance
What is psychic distance?
The subjectively perceived distance bewteen two countries
cultural and geographic distance between countries increase perceived psychic distance.
What is meant by flow of FDI?
The flow of FDI is the amount of FDI undertaken in a given period of time.
Outflows of FDI are the flows of FDI from a country
Inflows of FDI are the flows of FDI to a country.
Describe the VRIO model.
A model that determines the sustainability of capabilities and resources as competitive advantages.
Value: has to add value
Rare: valuable and rare –> temporary advantage
Inimitability:
- tangible resources are easier to imitate
- development over long time is hard to imitate quickly
- difficult to identify causal determinants
Organisation: how is the firm organised to develop and leverage the full potential of resources and capabilities
What are critiques of the resource-based view?
- RVB is normally used to analyze a firm-specific resource, which may have a limited consideration of industry-specific determinants of performance
- the model is tautological (holds true in all scenarios)
- the role of product markets is underdeveloped in the argument
- the assumption that key resources just exist –> does not look into how they are acquired